[OWNDAYS] 3rd Eyewear Collection with FREAK'S STORE! Enjoy comfortable outings in the UV-heavy season with photochromic and polarized functions. 5 models that seamlessly color your life from daily use to leisure.
OWNDAYS will release the 3rd eyewear collection in collaboration with select shop FREAK'S STORE on April 23, 2026. The collection features 5 vintage-inspired models equipped with modern functions like photochromic and polarized lenses.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:08
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 04:16 (17h 44m after Collected)
OWNDAYS Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takeshi Umiyama), an eyewear manufacturer and retailer, will launch 'OWNDAYS x FREAK'S STORE', its 3rd collection with the select shop 'FREAK'S STORE', starting Thursday, April 23, 2026.
With the message, 'We want you to find a pair that fits you perfectly, just like searching for a treasure in a vintage clothing store,' the collection develops a total of 5 models. Based on American casual, it incorporates the unique flavor and charm of vintage into a style that blends with modern fashion. The lineup includes highly functional models, such as those equipped with 'photochromic lenses' that change color according to UV intensity, and 2-way models with magnetically detachable 'polarized lenses' that suppress glare and reflections, perfect for active scenes.
This collection will be available at 80 OWNDAYS stores in Japan and their online store. In addition, at participating FREAK'S STORE locations, their official online store 'Daytona Park', ZOZOTOWN, and Rakuten Fashion, 2 models sold as eyeglasses at OWNDAYS will be sold with sunglasses specifications, alongside a selection of other models (4 models in total). Heading into the upcoming leisure season, we propose eyewear that balances fashionability and comfortable vision.
OWNDAYS x FREAK'S STORE Special Page:
https://www.owndays.com/jp/ja/news/freaks-store
* Please check the special pages of each brand for participating stores.
* Some available products differ between OWNDAYS and FREAK'S STORE.
OWNDAYS x FREAK'S STORE
The 3rd installment of the annually popular collection arrives! OWNDAYS x FREAK'S STORE, recreating vintage charm for the modern era, will be released sequentially.
The 3rd installment has arrived in the eyewear collection with FREAK'S STORE, which boasts deep-rooted popularity as a select shop. The past two collaborations achieved a cumulative sales volume exceeding 44,000 units*, recording strong sales performance and garnering support from many customers.
This time, with the desire for you to 'find a pair that fits you perfectly, just like searching for a treasure in a vintage clothing store,' we have lined up a total of 5 models that reconstruct vintage styles rooted in American casual—such as Ivy League and 90s street—with a balance suited for the modern era.
Furthermore, for this campaign's visuals, FREAK'S STORE staff were appointed as models. Along with realistic coordination, you can see how eyewear is incorporated as part of the styling. From vintage-like outfits to modern street styles, please use these professional outfits as a reference.
* Cumulative sales of the 1st and 2nd installments. Sales performance in Japan, Singapore, Taiwan, and Hong Kong from April 2024 to February 2026 (including sales at FREAK'S STORE).
Product Details
The IVY
C1 Black / C2 Brown Demi / C3 Dark Brown Demi
A Boston shape inspired by the style loved in the Ivy League.
Designed based on the design popular as a fashion accent on the US East Coast in the 90s. The lens edges use a Windsor rim thinly wrapped with acetate fabric. It is a piece finished with a modern balance while following the design of that time.
Product Number: FK1004M-6S
Frame Colors: C1 Black, C2 Brown Demi, C3 Dark Brown Demi
Price: ¥14,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/freaks-store#ivy
The 90's STREET
C1 Matte Black / C2 Gold / C3 Silver
A minimalist rimless square shape rooted in street culture.
Designed based on the light and lean design loved by skaters and artists in the 90s. Equipped with photochromic lenses that change color depending on the amount of UV rays, the functionality has also been updated to suit modern lifestyles. It is a modern update of the archive.
Product Number: FK1005M-6S
Frame Colors: C1 Matte Black, C2 Gold, C3 Silver
Price: ¥12,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/freaks-store#90s-stre
With the message, 'We want you to find a pair that fits you perfectly, just like searching for a treasure in a vintage clothing store,' the collection develops a total of 5 models. Based on American casual, it incorporates the unique flavor and charm of vintage into a style that blends with modern fashion. The lineup includes highly functional models, such as those equipped with 'photochromic lenses' that change color according to UV intensity, and 2-way models with magnetically detachable 'polarized lenses' that suppress glare and reflections, perfect for active scenes.
This collection will be available at 80 OWNDAYS stores in Japan and their online store. In addition, at participating FREAK'S STORE locations, their official online store 'Daytona Park', ZOZOTOWN, and Rakuten Fashion, 2 models sold as eyeglasses at OWNDAYS will be sold with sunglasses specifications, alongside a selection of other models (4 models in total). Heading into the upcoming leisure season, we propose eyewear that balances fashionability and comfortable vision.
OWNDAYS x FREAK'S STORE Special Page:
https://www.owndays.com/jp/ja/news/freaks-store
* Please check the special pages of each brand for participating stores.
* Some available products differ between OWNDAYS and FREAK'S STORE.
OWNDAYS x FREAK'S STORE
The 3rd installment of the annually popular collection arrives! OWNDAYS x FREAK'S STORE, recreating vintage charm for the modern era, will be released sequentially.
The 3rd installment has arrived in the eyewear collection with FREAK'S STORE, which boasts deep-rooted popularity as a select shop. The past two collaborations achieved a cumulative sales volume exceeding 44,000 units*, recording strong sales performance and garnering support from many customers.
This time, with the desire for you to 'find a pair that fits you perfectly, just like searching for a treasure in a vintage clothing store,' we have lined up a total of 5 models that reconstruct vintage styles rooted in American casual—such as Ivy League and 90s street—with a balance suited for the modern era.
Furthermore, for this campaign's visuals, FREAK'S STORE staff were appointed as models. Along with realistic coordination, you can see how eyewear is incorporated as part of the styling. From vintage-like outfits to modern street styles, please use these professional outfits as a reference.
* Cumulative sales of the 1st and 2nd installments. Sales performance in Japan, Singapore, Taiwan, and Hong Kong from April 2024 to February 2026 (including sales at FREAK'S STORE).
Product Details
The IVY
C1 Black / C2 Brown Demi / C3 Dark Brown Demi
A Boston shape inspired by the style loved in the Ivy League.
Designed based on the design popular as a fashion accent on the US East Coast in the 90s. The lens edges use a Windsor rim thinly wrapped with acetate fabric. It is a piece finished with a modern balance while following the design of that time.
Product Number: FK1004M-6S
Frame Colors: C1 Black, C2 Brown Demi, C3 Dark Brown Demi
Price: ¥14,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/freaks-store#ivy
The 90's STREET
C1 Matte Black / C2 Gold / C3 Silver
A minimalist rimless square shape rooted in street culture.
Designed based on the light and lean design loved by skaters and artists in the 90s. Equipped with photochromic lenses that change color depending on the amount of UV rays, the functionality has also been updated to suit modern lifestyles. It is a modern update of the archive.
Product Number: FK1005M-6S
Frame Colors: C1 Matte Black, C2 Gold, C3 Silver
Price: ¥12,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/freaks-store#90s-stre