【OWNDAYS】7 New Colors for Color Lenses Debut! Perfect as a Fashion Item and for UV Protection. Proposing Eyewear to Choose by Scene.
Eyewear brand OWNDAYS will launch seven new colors for its color lenses from April 1, 2026. Responding to the growing demand for UV protection and as a fashion item, this expands the choices of eyewear to match lifestyles.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:26
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 01:01 (488h 13m after Collected)
OWNDAYS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Takeshi Umiyama), a manufacturer and retailer of eyeglasses and sunglasses, has added seven new colors for its color lenses—CC-Brown, MY-Yellow, MG-Green, CS-Smoke, S-G02, B-G02, and S-G03—starting from Wednesday, April 1, 2026.
Color Lenses:
https://www.owndays.com/jp/ja/services/lens/color
New Colors for Lenses Arrive! An Expanded Lineup for a Wide Range of Spring/Summer Styles
In recent years, demand for sunglasses and color lenses has been expanding against a backdrop of rising awareness for UV protection and glare reduction. Furthermore, their adoption as a fashion item to easily change one's look around the eyes is also spreading. On the other hand, some people still feel a hurdle to daily use, for reasons such as "sunglasses stand out too much."
OWNDAYS has now expanded its color lens lineup by adding seven new colors: CC-Brown, MY-Yellow, MG-Green, CS-Smoke, S-G02, B-G02, and S-G03. We offer a wide range from functional colors that comfortably support your vision to colors that serve as an accent to your coordination, allowing choices that suit your lifestyle and fashion.
We propose a new way to enjoy eyewear that you can choose according to your outfit or mood of the day, while also creating an environment that makes it easy for those who have not been familiar with color lenses to try them.
Color Lens Option Fee:
Frame Price + ¥4,000 (tax included)
About Color Lenses:
https://www.owndays.com/jp/ja/services/lens/color
Recommended Eyewear by Tint Density for the Spring/Summer Season, from Daily Life to Outings
For indoor scenes such as commuting, school, and web conferences
Brownish colors that blend well with the skin soften the impression of the eyes while naturally enhancing contrast for a clear view. The light tint reduces the feeling of wearing color lenses, allowing for a subtle change in impression. With a 25% light color density, they can be used indoors without feeling out of place.