[Over Excellent] Triple Eight & Lucky Summer Bridal Campaign

Hohoemi Brains Co., Ltd. (Head Office: Chuo-ku, Tokyo, Japan), the operating company of jewelry brand <Over Excellent>, is holding a special bridal campaign to make your future shine this summer for a limited time from Wednesday, July 1, 2026, to Tuesday, August 11, 2026 (public holiday), in commemoration of auspicious dates such as "Tanabata Wedding" on Tuesday, July 7, "Strongest Lucky Day" on Sunday, July 19, and Saturday, August 8, Reiwa 8 (2026).

<Over Excellent> Triple Eight & Lucky Summer Bridal Campaign_Key Visual

During the campaign period, customers who purchase a pair of eligible wedding rings will receive a special "Celebration Price."

Five popular pairs of wedding rings, carefully selected by our shop staff, will be sold at a "Celebration Price" of ¥11,220 (tax included, ¥10,200 excluding tax) per item, a discount from the regular price, in honor of "good couples."

We deliver a sparkle that will last a lifetime as a couple, as lovers, and as partners.

This is a special period with a consecutive series of highly auspicious dates, such as "7/7 Tanabata," "7/19 Strongest Lucky Day," and "Triple Suehirogari on August 8, Reiwa 8." Jewelry is an eternal amulet that encapsulates the memories and resolutions of the wearer. Why not choose a special sparkle that illuminates your future during this period of miraculous coincidence? Take a brilliant first step with the sparkle of beautiful O.E. Cut diamonds.

Campaign Eligible Products

Astilbe ~Freedom~

DM-191/DM-190

A ring beautifully paved with sparkling melee diamonds in an elegant, flowing line. Features an elegant and flowing sparkle.

<Over Excellent> Astilbe

Model Number: DM-191 (lady's)

Material: Pt, Diamonds D = 0.02ct total

Regular Price: ¥154,000 → Campaign Price: ¥142,780

Model Number: DM-190 (men's)

Material: Pt

Regular Price: ¥176,000 → Campaign Price: ¥164,780

Precious Ribbon ~Eternal Love of Two~

DM-42/DM-39

A ring with a ribbon-like curve that softly embraces the two of you. A simple yet elegant design.

<Over Excellent> Precious Ribbon

Model Number: DM-42 (lady's)

Material: Pt, Diamonds D = 0.09ct total

Regular Price: ¥236,500 → Campaign Price: ¥225,280

Model Number: DM-39 (men's)

Material: Pt

Regular Price: ¥231,000 → Campaign Price: ¥219,780

*Price within standard size range

Dendrobium ~Unwavering Love Forever~

DM-213/DM-212

Luxuriously paved melee diamonds and delicate "milgrain" work above and below exude a classical and elegant charm. With the flower language "a well-matched couple," it symbolizes the bond of a couple walking together and is ideal for bridal and anniversary occasions.

<Over Excellent> Dendrobium

Model Number: DM-213 (lady's)

Material: Pt, Diamonds D = 0.1ct total

Regular Price: ¥209,000 → Campaign Price: ¥197,780

Model Number: DM-212 (men's)

Material: Pt

Regular Price: ¥187,000 → Campaign Price: ¥175,780

*Price within standard size range

White Lace ~Gratitude~

DM-167/DM-166

A ring with diamonds set like scattered white small flowers, possessing a design of delicate beauty and elegance.

<Over Excellent> White Lace

Model Number: DM-167 (lady's)

Material: Pt, Diamonds D = 0.04ct total

Regular Price: ¥159,500 → Campaign Price: ¥148,280

Model Number: DM-166 (men's)

Material: Pt

Regular Price: ¥205,200 → Campaign Price: ¥194,480

*Price within standard size range

Half Eternity Ring & Plain Ring

DM-192/DM-05

A half eternity ring with delicately arranged diamonds that add a gorgeous sparkle to your hands. The dignified sparkle of platinum further enhances the transparency of the diamonds, creating a high-quality ring that can be loved forever.

<Over Excellent> Half Eternity Ring & Nicotiana

Model Number: DM-192 (lady's)

Material: Pt, Diamonds D = 0.18ct total

Regular Price: ¥258,500 → Campaign Price: ¥247,280

Model Number: DM-05 (men's)

Material: Pt

Regular Price: ¥156,200 → Campaign Price: ¥144,980

*Price within standard size range

*The prices shown are "Celebration Prices." They apply to purchases made during the campaign period.

Please note that prices will return to the regular price (list price) after the campaign ends.

*Prices include tax. Prices shown are within the standard size range.

*Can also be made in K18 (YG or PG), but the price will differ.

*You can also choose a pair with your preferred combination from the "5 pairs" listed above.

*This campaign can be combined with other bridal fairs.

*Some items may use natural diamonds other than O.E. Cut diamonds.

Please inquire with shop staff for details.

Campaign Overview

Period: Wednesday, July 1, 2026 - Tuesday, August 11, 2026 (public holiday) Overview: In honor of "good couples," the "Celebration Price" offers a discount of ¥11,220 (tax included, ¥10,200 excluding tax) per item from the regular price for the 5 eligible pairs of wedding rings. Eligible Stores: <Over Excellent> Directly Managed Stores - Nihonbashi Mitsukoshi Main Store, Daimaru Umeda Store, Kintetsu Abeno Harukas Store Brand Site: https://overexcellent.jp/

Campaign Eligible Stores

Over Excellent Nihonbashi Mitsukoshi Main Store

1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-8001

1st Floor, Main Building, Nihonbashi Mitsukoshi Main Store, Accessories

1 minute walk from Mitsukoshimae Station (Tokyo Metro Ginza Line/Hanzomon Line)

5 minutes walk from Nihonbashi Station (Exit B9) (Tozai Line)

Business Hours: 10:00 - 19:30

Direct Phone: 03-6225-5050

<Over Excellent> Nihonbashi Mitsukoshi Main Store

Over Excellent Daimaru Umeda Store <<Flagship Store>>

3-1-1 Umeda, Kita-ku, Osaka 530-8202

Daimaru Umeda Store 3rd Floor, Accessories

1 minute walk from JR Osaka Station / 6 minutes walk from JR Kitashinchi Station

2 minutes walk from Umeda Station (Midosuji Line) / 8 minutes walk from Higashi-Umeda Station (Tanimachi Line)

4 minutes walk from Nishi-Umeda Station (Yotsubashi Line)

Business Hours: 10:00 - 20:00

Direct Phone: 06-7410-0612

<Over Excellent> Daimaru Umeda Store Flagship Store

Over Excellent Kintetsu Abeno Harukas Store

1-1-43 Abenobashi, Abeno-ku, Osaka 545-8545

Abeno Harukas Kintetsu Main Store Wing Building 2nd Floor, Accessories Floor

JR/Osaka Metro Tennoji Station

Directly connected to Kintetsu Osaka-Abenobashi Station

2 minutes walk from Tennojiekimae Station (Hankai Tramway Uemachi Line)

Business Hours: 10:00 - 20:00

Direct Phone: 06-6625-2106

*Online shop is not eligible.

<Over Excellent> Kintetsu Abeno Harukas Store

<Over Excellent> Brand Official Logo

About Over Excellent

Over Excellent is a jewelry brand that combines O.E. Cut diamonds, which overflow with inner beauty, with beautiful forms that embrace them. We deliver them to you as cherished items unique to your encounters, accompanying you through colorful times.

About O.E. Cut Diamonds

The "O.E. Cut" is a new cut developed by Hohoemi Brains Co., Ltd. ahead of the world to maximize the beauty of diamonds.

Designed through advanced optical calculations based on research into the angles at which diamonds appear most beautiful, it significantly enhances sparkle, brilliance, and color compared to conventional diamonds, achieving unparalleled beauty. Furthermore, while it has the same 58 facets as the conventionally highest-rated Excellent Cut, it possesses overwhelming brilliance. With a focus on beauty that is evident at a glance and strongly radiates light to its surroundings, we deliver jewelry that provides a high level of satisfaction, appearing larger than its actual carat weight.

Comparison of O.E. Cut and Excellent Cut

Good Design Award "O.E. Cut Diamond" What is O.E. Cut Diamond

Over Excellent Official Website

https://overexcellent.jp/

Over Excellent Official Instagram

https://www.instagram.com/overexcellent_officialshop/