Leading Smart Ring Brand ŌURA Announces Two New Features, 'Menopause Insights' and 'Hormonal Birth Control Support,' to Aid Women's Hormonal Health

ŌURA (CEO: Tom Hale), a world-leading developer and provider of smart rings, has announced two new experiences, 'Menopause Insights' and 'Hormonal Birth Control Support,' designed to support the hormonal changes that shape a significant part of women's lives.

These features represent ŌURA's most significant expansion into the hormonal health sector to date, further strengthening the company's commitment to providing science-backed tools for life stages where women have historically been 'in the dark' (lacking information).

(*1) Hormonal Contraception: Refers to contraceptive methods that use hormones (such as pills, patches, IUDs) to prevent ovulation or implantation of a fertilized egg.

New Feature: 'Menopause Insights' – Visualizing Menopause Symptoms and Promoting Actionable Change

Despite over a billion women worldwide being in perimenopause or postmenopause, menopause remains one of the most overlooked and misunderstood periods in women's health. Many women deal with fragmented symptoms for years with limited guidance on how these changes affect their quality of life (QOL).

ŌURA leads the next chapter in menopause care with its new 'Menopause Insights' experience. At its core is the 'Menopause Impact Scale,' a research-driven clinical questionnaire uniquely developed by ŌURA. This establishes a new standard for measuring the impact of menopause on QOL, replacing decades-old methods developed using small, clinic-based samples. Designed in collaboration with ŌURA's clinical and scientific team, this questionnaire helps members understand how strongly menopause affects their daily lives through structured questions across areas such as sleep, mood, cognition, and daily function.

Key Features:

- Personalized Dashboard: Quantifies symptoms as an overall 'Impact Level' and outlines contributing areas and how symptoms affect daily life.

- Improvement Actions via 'My Health' View: Track long-term patterns in the refreshed 'My Health' view within the Oura app to see how lifestyle changes, stress, and interventions relate to changes in both symptoms and objective data.

- Seamless Clinical Collaboration: Members can save and share results with healthcare providers, enabling more informed and efficient consultations about treatment options and next steps.

Dr. Christine Curry (MD, PhD), ŌURA's Clinical Director of Women's Health: "Too often in menopause, women are forced to piece together fragmented symptoms from search results, social media, and brief appointments that fail to capture the full picture of their health. 'Menopause Insights' connects long-term biometric patterns with daily experiences. This allows both women and their doctors to have a shared perspective on what is actually changing, enabling more certain and confident conversations."

New Feature: 'Hormonal Birth Control Support' – Understanding the Impact of Contraception on Biometrics

For millions of women, hormonal contraception is a part of daily life, yet support for it has often been fragmented and generic, disconnected from daily physiological data. ŌURA's new 'Hormonal Birth Control Support' feature adapts 'Cycle Insights' for members using pills, patches, IUDs, implants, and other hormonal therapies, providing insights into how contraception affects an individual's unique baseline over time. This update to 'Cycle Insights' offers an unprecedented perspective, showing how biometrics change on hormonal intake days versus non-intake days, finally allowing women to connect what is happening in their bodies with what they are feeling.

What members can do within 'Cycle Insights':

- Record their contraception method from over 20 unique combinations, including pills, patches, IUDs, and implants.

- See the impact of hormonal contraception on temperature trends, sleep, and recovery.

- Track bleeding and symptoms long-term, helping to distinguish expected changes from deviations from typical patterns.

- Enhance body literacy through personalized educational content that connects chosen methods with actual experiences, leading to a deeper understanding of what is normal for them.