Nanyo, Yamagata-based Kimono Upcycle Brand 'OUNCHAN' Holds First Runway Show in NY
OUNCHAN, a kimono upcycle brand, presented its 'Mythic Birds' collection at New York Fashion Week on February 14, 2026. The brand focuses on reconstructing vintage kimono fabric into modern apparel.
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OUNCHAN, a kimono upcycle brand based in Nanyo, Yamagata, held its first runway show during New York Fashion Week on February 14, 2026. The brand showcased 12 looks from its 'Mythic Birds' collection, reimagining traditional kimono fabric into contemporary 'Spiritual Couture.' Following the positive reception, the brand plans to expand its international sales and retail presence, including a store launch at CHOOSEBASE SHIBUYA on May 1, 2026.
FAQ
What kind of brand is OUNCHAN?
It is a kimono upcycle brand based in Nanyo, Yamagata, focusing on modern fashion.
What was the result of the NY presentation?
The first runway show received great acclaim, providing confidence for international expansion.