Otsuka Pharmaceutical to Release New Pocari Sweat Summer Commercial "POCARI HUMAN CHALLENGE"
Otsuka Pharmaceutical will air its new Pocari Sweat commercial "POCARI HUMAN CHALLENGE" nationwide starting May 22, 2026. Filmed in the ocean off Okinawa, approximately 1,000 participants from 20 countries performed a dynamic underwater dance to the song "SING SING SING," highlighting the innate potential of humanity.
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- 📰 Published: May 21, 2026 at 09:00
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Otsuka Pharmaceutical Co., Ltd. will launch its new Pocari Sweat commercial, "POCARI HUMAN CHALLENGE," nationwide on May 22, 2026. The commercial expresses the innate potential of human beings through scenes of people gathering, moving their bodies, and sweating together.
For the production, approximately 1,000 participants of different nationalities and ages (ranging from 13 to 60) gathered from 20 countries in the vast ocean off Okinawa (total participants over two days of filming on April 11-12). In the water, they performed dynamic choreography to the rhythmic "SING SING SING," creating shapes such as water droplets representing "sweat" and fireworks. They concluded by forming a single "large Earth."
In addition to the 1,000 participants, choreographers, guides, lifeguards, and the film crew worked as one to execute this large-scale production. Teams were formed for specific scenes, and choreography was practiced on land. At the start of filming, everyone joined hands and headed into the sea together. Once in the water, they coordinated their movements, joined hands, dove, and leaped while calling out to each other. When the director called "cut," spontaneous cheers and applause erupted.
Participants commented: "It was an unprecedented challenge, so the sense of achievement is huge," and "I held hands with strangers, yet I felt a true sense of unity." International participants added: "I was amazed to see so many people gathered here. This place truly felt like a 'small world,'" and "I felt that everything, people and nature alike, is connected."
Commercial Overview
- Title: "POCARI HUMAN CHALLENGE" (15s, 30s, 90s)
- Song: "SING SING SING"
- Start Date: May 22, 2026
- Regions: Nationwide
- Premiere: 90-second special version scheduled for "Music Station" on TV Asahi (May 22, 21:00).
Product Information
Developed with the concept of being a "beverage of sweat," Pocari Sweat replenishes water and electrolytes. It is now distributed in over 20 countries and regions. Overseas expansion began in 1982, with launches in India in July 2025 and Nigeria in November 2025. Since 2021, overseas sales volume has surpassed domestic sales, accelerating its growth as a global brand.
For the production, approximately 1,000 participants of different nationalities and ages (ranging from 13 to 60) gathered from 20 countries in the vast ocean off Okinawa (total participants over two days of filming on April 11-12). In the water, they performed dynamic choreography to the rhythmic "SING SING SING," creating shapes such as water droplets representing "sweat" and fireworks. They concluded by forming a single "large Earth."
In addition to the 1,000 participants, choreographers, guides, lifeguards, and the film crew worked as one to execute this large-scale production. Teams were formed for specific scenes, and choreography was practiced on land. At the start of filming, everyone joined hands and headed into the sea together. Once in the water, they coordinated their movements, joined hands, dove, and leaped while calling out to each other. When the director called "cut," spontaneous cheers and applause erupted.
Participants commented: "It was an unprecedented challenge, so the sense of achievement is huge," and "I held hands with strangers, yet I felt a true sense of unity." International participants added: "I was amazed to see so many people gathered here. This place truly felt like a 'small world,'" and "I felt that everything, people and nature alike, is connected."
Commercial Overview
- Title: "POCARI HUMAN CHALLENGE" (15s, 30s, 90s)
- Song: "SING SING SING"
- Start Date: May 22, 2026
- Regions: Nationwide
- Premiere: 90-second special version scheduled for "Music Station" on TV Asahi (May 22, 21:00).
Product Information
Developed with the concept of being a "beverage of sweat," Pocari Sweat replenishes water and electrolytes. It is now distributed in over 20 countries and regions. Overseas expansion began in 1982, with launches in India in July 2025 and Nigeria in November 2025. Since 2021, overseas sales volume has surpassed domestic sales, accelerating its growth as a global brand.
FAQ
What is the concept of Pocari Sweat's new commercial?
Titled "POCARI HUMAN CHALLENGE," it expresses human potential by showing diverse people sweating together.
How many people participated in the commercial filming?
Approximately 1,000 people from 20 countries, aged 13 to 60, participated.
In which countries is Pocari Sweat available?
It is currently sold in over 20 countries and regions, including Japan.