Otsuka Pharmaceutical's CalorieMate Releases New Web CM 'The Most Hated Practice' Highlighting Student Athletes
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 18:00
- 🔍 Collected: May 14, 2026 at 09:32
- 🤖 AI Analyzed: May 15, 2026 at 21:13 (35h 41m after Collected)
Otsuka Pharmaceutical announced a new Web CM for CalorieMate, titled 'The Most Hated Practice', premiering on May 14, 2026. The video highlights the grueling routines student athletes despise but endure together, forging strong bonds. Based on real student interviews, it captures their shared struggles and achievements. The campaign features the original song 'Mirai Routine' composed by Hirotaka Hayakawa and performed by Pixel Ribbon, a new six-member idol group produced by popular YouTubers.