12th Generation 'Gymnastics Brother' Makoto Fukuō Stars as a Father for the First Time, Portraying the Reality of Parent-Child Bonds Through 'Sweat' of Challenge: Makoto-Oniisan Becomes Makoto-Otousan!?
Otsuka Pharmaceutical will release a new Pocari Sweat WEBCM titled "Praise the Sweat" on May 11, 2026, featuring Makoto Fukuō, the 12th Generation 'Gymnastics Brother,' in his first role as a father. The CM depicts the deepening bond and love between parent and child through the sweat of challenging a handstand.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 09:00
- 🔍 Collected: May 11, 2026 at 00:31
- 🤖 AI Analyzed: May 11, 2026 at 02:04 (1h 32m after Collected)
Otsuka Pharmaceutical Co., Ltd. (Headquarters: Tokyo) will release a new Pocari Sweat WEBCM titled "Praise the Sweat" on Monday, May 11, 2026, with the key message, "That sweat strengthens parent-child bonds," portraying the wonder of sweat shed in challenges.
This WEBCM features Makoto Fukuō, the 12th Generation 'Gymnastics Brother' and television personality. He plays a father who gently supports and diligently teaches his daughter, who wishes to be able to do a handstand. The commercial portrays Pocari Sweat as being alongside parent-child challenges and love, showing a father working together with his daughter, who repeatedly attempts a handstand on the horizontal bar at the park and at home. It conveys the power and value of sweat shed by those who try hard, as well as the importance of replenishing water and electrolytes for a sweating body.
While showcasing the beautiful form unique to a gymnast in the scene where he demonstrates a handstand, please also pay attention to his natural portrayal of a "life-sized father" who is perplexed when he can't teach as well as he'd hoped.
From Pocari Sweat web movie | "Praise the Sweat" 90 seconds
< Highlights of the new Pocari Sweat WEBCM "Praise the Sweat" edition >
✓ Makoto Fukuō's beautiful handstand form, which makes you think, "As expected of the Gymnastics Brother!"
✓ His realistic acting as a father supporting his daughter's efforts, resonating with viewers.
✓ The smiles of the parent and child sweating together and drinking Pocari Sweat hint at growth and a fun summer.
■ Story of the new WEBCM
Spring, when the sunlight is warm and you can play outside to your heart's content. This commercial begins with a scene of a small girl, Yo-chan, hanging from a horizontal bar in the park. It's a story about Yo-chan, who wants to be able to do a handstand, and her father, played by Makoto Fukuō, who supports her practice. Next to Yo-chan, who struggles to maintain concentration, the father worries that he can't teach well. As they practice in the park and at home, they gradually realize that the time they spend earnestly working together has meaning and that they are slowly making progress. Their parent-child relationship deepens as they sweat and work together. The content depicts the wonderfulness of spring sweat and Pocari Sweat being alongside that love.
■ About the new WEBCM
We focused on the fact that spring is a season with many challenges for parents and children, where some sweat leads to success, and some does not. Every kind of sweat has meaning and value. The main catchphrase, "Praise the Sweat," was born from a desire to cheer on all parents and children who are trying their best. We wanted to convey the wonder of parents and children sweating together, as well as that the Pocari Sweat brand is alongside their growth and love. The father wishes his daughter could do a handstand quickly, while Yo-chan, unable to concentrate, playfully calls out "pig roast~." The commercial is structured with the copy "Praise the Sweat" as the initially misaligned parent and child gradually see eye-to-eye.
■ New WEBCM Filming Episode
Makoto Fukuō was very cheerful on set, just like his image as the 'Gymnastics Brother.' He actively spoke to Mirei Tsukino, who played his daughter. During breaks, Tsukino-san taught him games, and they made funny faces at each other, appearing to be as close as a real parent and child. Fukuō-san was delighted when Tsukino-san gave him a letter at the end of filming, saying, "I'll treasure it." Also, just like her role in the CM, Tsukino-san herself couldn't do a handstand, but she rapidly improved with Makoto Fukuō's coaching during the short filming period, getting very close to achieving it!
■ Comment from Makoto Fukuō
I regularly drink Pocari Sweat, so I was really happy when I received this offer. Although I played a character I had never experienced before, I was able to enjoy the filming thanks to the warm welcome from all the staff. The most difficult part was the scene where I assisted with the handstand. I used to be a children's gymnastics instructor, so practicing and assisting are my strengths, but this time I was playing a father teaching his daughter for the "first time." Instead of supporting her in my usual way, I thought about how to move naturally, considering the timing of my hands and how to lift her body during filming. As the new fiscal year has just begun, I think many parents and children are challenging new things, just like in this commercial. Replenishing water and electrolytes while exercising is very important, and I also feel it's a very important element in terms of "changing one's mindset." Please don't forget to hydrate and rest when you exercise. I believe children wholeheartedly pursue their dreams and goals.
This WEBCM features Makoto Fukuō, the 12th Generation 'Gymnastics Brother' and television personality. He plays a father who gently supports and diligently teaches his daughter, who wishes to be able to do a handstand. The commercial portrays Pocari Sweat as being alongside parent-child challenges and love, showing a father working together with his daughter, who repeatedly attempts a handstand on the horizontal bar at the park and at home. It conveys the power and value of sweat shed by those who try hard, as well as the importance of replenishing water and electrolytes for a sweating body.
While showcasing the beautiful form unique to a gymnast in the scene where he demonstrates a handstand, please also pay attention to his natural portrayal of a "life-sized father" who is perplexed when he can't teach as well as he'd hoped.
From Pocari Sweat web movie | "Praise the Sweat" 90 seconds
< Highlights of the new Pocari Sweat WEBCM "Praise the Sweat" edition >
✓ Makoto Fukuō's beautiful handstand form, which makes you think, "As expected of the Gymnastics Brother!"
✓ His realistic acting as a father supporting his daughter's efforts, resonating with viewers.
✓ The smiles of the parent and child sweating together and drinking Pocari Sweat hint at growth and a fun summer.
■ Story of the new WEBCM
Spring, when the sunlight is warm and you can play outside to your heart's content. This commercial begins with a scene of a small girl, Yo-chan, hanging from a horizontal bar in the park. It's a story about Yo-chan, who wants to be able to do a handstand, and her father, played by Makoto Fukuō, who supports her practice. Next to Yo-chan, who struggles to maintain concentration, the father worries that he can't teach well. As they practice in the park and at home, they gradually realize that the time they spend earnestly working together has meaning and that they are slowly making progress. Their parent-child relationship deepens as they sweat and work together. The content depicts the wonderfulness of spring sweat and Pocari Sweat being alongside that love.
■ About the new WEBCM
We focused on the fact that spring is a season with many challenges for parents and children, where some sweat leads to success, and some does not. Every kind of sweat has meaning and value. The main catchphrase, "Praise the Sweat," was born from a desire to cheer on all parents and children who are trying their best. We wanted to convey the wonder of parents and children sweating together, as well as that the Pocari Sweat brand is alongside their growth and love. The father wishes his daughter could do a handstand quickly, while Yo-chan, unable to concentrate, playfully calls out "pig roast~." The commercial is structured with the copy "Praise the Sweat" as the initially misaligned parent and child gradually see eye-to-eye.
■ New WEBCM Filming Episode
Makoto Fukuō was very cheerful on set, just like his image as the 'Gymnastics Brother.' He actively spoke to Mirei Tsukino, who played his daughter. During breaks, Tsukino-san taught him games, and they made funny faces at each other, appearing to be as close as a real parent and child. Fukuō-san was delighted when Tsukino-san gave him a letter at the end of filming, saying, "I'll treasure it." Also, just like her role in the CM, Tsukino-san herself couldn't do a handstand, but she rapidly improved with Makoto Fukuō's coaching during the short filming period, getting very close to achieving it!
■ Comment from Makoto Fukuō
I regularly drink Pocari Sweat, so I was really happy when I received this offer. Although I played a character I had never experienced before, I was able to enjoy the filming thanks to the warm welcome from all the staff. The most difficult part was the scene where I assisted with the handstand. I used to be a children's gymnastics instructor, so practicing and assisting are my strengths, but this time I was playing a father teaching his daughter for the "first time." Instead of supporting her in my usual way, I thought about how to move naturally, considering the timing of my hands and how to lift her body during filming. As the new fiscal year has just begun, I think many parents and children are challenging new things, just like in this commercial. Replenishing water and electrolytes while exercising is very important, and I also feel it's a very important element in terms of "changing one's mindset." Please don't forget to hydrate and rest when you exercise. I believe children wholeheartedly pursue their dreams and goals.