30th Anniversary Campaign of 'The 7 Habits' Japanese Edition: Audiobook Version at Special Price of 1,777 Yen during Golden Week!
To celebrate the 30th anniversary of the Japanese publication of the world-renowned masterpiece 'The 7 Habits of Highly Effective People,' Otobank Inc. and FCE Inc. are holding a major campaign. The audiobook will be sold at a special price of 1,777 yen for seven days during the 2026 Golden Week, and key chapters will be available on the unlimited listening plan until the end of May.
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- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
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Otobank Inc. (Headquarters: Bunkyo-ku, Tokyo; President: Yuya Kubota), operator of 'audiobook.jp' with the largest lineup of Japanese audiobooks (*1), in collaboration with FCE Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Atsuyoshi Ishikawa; Securities Code: 9564), will hold a major campaign to commemorate the 30th anniversary of the Japanese publication of 'The 7 Habits of Highly Effective People.' The book has sold over 50 million copies worldwide and 2.7 million copies in Japan.
From Wednesday, April 29, to Tuesday, May 5, 2026, the audiobook version of this work will be sold at a special price of 1,777 yen (tax included). Additionally, from April 29 to Sunday, May 31, approximately seven hours of the work—from the 'Introduction' to 'Habit 2: Begin with the End in Mind'—will be available for a limited time on the audiobook.jp unlimited listening plan.
*1. Survey by the Japan Marketing Research Organization, November 2023. Survey on the number of Japanese audiobook titles.
■ Holding an Audiobook Campaign to Celebrate the 30th Anniversary of the Japanese Edition of 'The 7 Habits'
Otobank has been a pioneer in producing audio versions of 'The 7 Habits.' This includes the 1996 edition published by King Bear Publishing (now FCE) and the 2013 'Complete Translation' edition. These audiobooks have been delivered to many users through the 'FeBe' service (now audiobook.jp).
2026 marks the 30th anniversary of the Japanese translation of 'The 7 Habits.' To celebrate this milestone, audiobook.jp and FCE are launching this campaign to deliver the work to even more people via audio.
As about a month has passed since the beginning of the new fiscal year, many people are facing new environments and roles. We hope people will use this campaign as an opportunity to reflect on themselves, their missions, and their identities during the first major holiday of the year, or as a chance to easily revisit the work if they have read it before.
■ Campaign Details
(1) Discount Sale of Individual Audiobook
Price of 'The 7 Habits of Highly Effective People (Complete Translation)' individual audiobook: 2,420 yen (tax included) ⇒ 1,777 yen (tax included)
Period: April 29 to May 5, 2026 (7 days only)
URL: https://audiobook.jp/product/176848
(2) Unlimited Listening through 'Habit 2' (7 hours)
7 hours and 27 minutes of content from the 'Introduction' to 'Habit 2' will be available on the audiobook.jp unlimited listening plan.
Period: April 29 to May 31, 2026
URL: https://audiobook.jp/audiobook/273896
audiobook.jp also offers many other related audiobooks for 'The 7 Habits.'
Special Page: https://audiobook.jp/booklist/3305
■ Details of 'audiobook.jp' Unlimited Listening Plan
This plan allows users to listen to target works for a monthly fee of 1,330 yen (tax included). It features a wide range of content including business books, novels, radio dramas, and news. A 14-day free trial is available for first-time users.
■ What is an Audiobook?
An audiobook is a 'listening book' read by narrators or voice actors. It allows people to enjoy reading while running, commuting, or doing housework, and is also helpful for those who find it difficult to read printed text.
From Wednesday, April 29, to Tuesday, May 5, 2026, the audiobook version of this work will be sold at a special price of 1,777 yen (tax included). Additionally, from April 29 to Sunday, May 31, approximately seven hours of the work—from the 'Introduction' to 'Habit 2: Begin with the End in Mind'—will be available for a limited time on the audiobook.jp unlimited listening plan.
*1. Survey by the Japan Marketing Research Organization, November 2023. Survey on the number of Japanese audiobook titles.
■ Holding an Audiobook Campaign to Celebrate the 30th Anniversary of the Japanese Edition of 'The 7 Habits'
Otobank has been a pioneer in producing audio versions of 'The 7 Habits.' This includes the 1996 edition published by King Bear Publishing (now FCE) and the 2013 'Complete Translation' edition. These audiobooks have been delivered to many users through the 'FeBe' service (now audiobook.jp).
2026 marks the 30th anniversary of the Japanese translation of 'The 7 Habits.' To celebrate this milestone, audiobook.jp and FCE are launching this campaign to deliver the work to even more people via audio.
As about a month has passed since the beginning of the new fiscal year, many people are facing new environments and roles. We hope people will use this campaign as an opportunity to reflect on themselves, their missions, and their identities during the first major holiday of the year, or as a chance to easily revisit the work if they have read it before.
■ Campaign Details
(1) Discount Sale of Individual Audiobook
Price of 'The 7 Habits of Highly Effective People (Complete Translation)' individual audiobook: 2,420 yen (tax included) ⇒ 1,777 yen (tax included)
Period: April 29 to May 5, 2026 (7 days only)
URL: https://audiobook.jp/product/176848
(2) Unlimited Listening through 'Habit 2' (7 hours)
7 hours and 27 minutes of content from the 'Introduction' to 'Habit 2' will be available on the audiobook.jp unlimited listening plan.
Period: April 29 to May 31, 2026
URL: https://audiobook.jp/audiobook/273896
audiobook.jp also offers many other related audiobooks for 'The 7 Habits.'
Special Page: https://audiobook.jp/booklist/3305
■ Details of 'audiobook.jp' Unlimited Listening Plan
This plan allows users to listen to target works for a monthly fee of 1,330 yen (tax included). It features a wide range of content including business books, novels, radio dramas, and news. A 14-day free trial is available for first-time users.
■ What is an Audiobook?
An audiobook is a 'listening book' read by narrators or voice actors. It allows people to enjoy reading while running, commuting, or doing housework, and is also helpful for those who find it difficult to read printed text.