Oticon Hearing Aids Hosts 'Hearing Experience Event' in Sapporo
Oticon Hearing Aids held an awareness event in Sapporo featuring VR hearing loss simulations and demonstrations of their latest AI-powered hearing aids and Auracast technology.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:57
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 14:23 (1h 51m after Collected)
Oticon Hearing Aids (Shinagawa-ku, Tokyo; President: Toru Saito), the flagship brand of Demant with over 120 years of history, conducted a hearing care awareness event for the general public called the 'Hearing Experience Event' on Thursday, April 9th, at the Sapporo Ekimae-dori Underground Walkway (Chi-Ka-Ho).
The event aimed to encourage visitors to take an interest in their own hearing or that of those close to them, such as family members, and to raise health awareness through hearing care. Five specialized experience corners were established:
- VR Hearing Loss Simulation Corner
- Quick Hearing Check Corner
- Next-Generation Wireless Communication Auracast™ Experience Corner
- Invisible Hearing Aid Experience Corner
- Hearing Consultation Booth
In the product exhibition area, the company introduced the recently released 'Oticon Zeal' (released March 24th), an in-the-ear hearing aid known for its discreetness and multi-functionality, and the stylish behind-the-ear 'Oticon Intent'. Many visitors stopped by the booths, listened intently to the staff's explanations, and personally experienced the technology. The event highlighted the evolution of hearing aids and the growing public interest in hearing health.
■ VR Hearing Loss Simulation Corner
This corner used VR to simulate how the world sounds with hearing loss. Scenes such as 'Roadway' and 'Restaurant' were prepared. Participants commented:
'I was scared because I didn't realize a car was coming. I truly felt how this could lead to accidents.'
'So this is how my mother hears things.'
'The visuals were realistic, and it made me realize how difficult daily life is for people with hearing difficulties.'
■ Quick Hearing Check Corner
This corner offered a simplified hearing measurement that took about 3 minutes. Feedback included:
'My family has been telling me the TV volume is too high, and this test confirmed my hearing has declined. I'm glad they advised me to see an ENT specialist.'
'It was great to be able to check so easily. I wish I had brought my husband.'
■ Next-Generation Wireless Communication Auracast™ Experience Corner
Visitors could experience Auracast™, which allows simultaneous broadcasting to multiple devices, using advanced Auracast-compatible hearing aids. This technology is expected to spread in public facilities, theaters, and educational institutions. Comments included:
'It's discreet yet improves convenience in digital life, so I can use it without resistance.'
'The sound is so clear.'
'The connection is easy and very convenient.'
■ Invisible Hearing Aid Experience Corner
The advanced hearing aids 'Oticon Zeal' and 'Oticon Intent' were on display.
* Oticon Zeal
Part of the new 'NXT' category, this compact hearing aid achieves 'All in Ear' (all necessary functions fit inside the ear). It features advanced AI sound processing, supports Bluetooth® LE Audio and Auracast™, and balances small size with high functionality—a feat previously difficult for small in-the-ear models. Despite its many high-power features, it can be used all day on a single charge.
* Oticon Intent
A stylish behind-the-ear model with a wide range of color variations. It features advanced AI sound processing and '4D Intent Sensors'. It also supports Bluetooth® LE Audio and Auracast™.
Visitor reactions were overwhelmingly positive, with comments like: 'Wait, is this really a hearing aid?' 'Modern hearing aids are so small now, they look like earbuds.' 'I'm surprised by the evolution. I didn't know they had AI now.'
■ Hearing Consultation Booth
Staff accepted various consultations from participants who had tried the experiences. Questions included where to purchase hearing aids and what steps to take if family members' voices become hard to hear. Oticon Hearing Aids plans to continue such activities to promote the importance of hearing care.
The event aimed to encourage visitors to take an interest in their own hearing or that of those close to them, such as family members, and to raise health awareness through hearing care. Five specialized experience corners were established:
- VR Hearing Loss Simulation Corner
- Quick Hearing Check Corner
- Next-Generation Wireless Communication Auracast™ Experience Corner
- Invisible Hearing Aid Experience Corner
- Hearing Consultation Booth
In the product exhibition area, the company introduced the recently released 'Oticon Zeal' (released March 24th), an in-the-ear hearing aid known for its discreetness and multi-functionality, and the stylish behind-the-ear 'Oticon Intent'. Many visitors stopped by the booths, listened intently to the staff's explanations, and personally experienced the technology. The event highlighted the evolution of hearing aids and the growing public interest in hearing health.
■ VR Hearing Loss Simulation Corner
This corner used VR to simulate how the world sounds with hearing loss. Scenes such as 'Roadway' and 'Restaurant' were prepared. Participants commented:
'I was scared because I didn't realize a car was coming. I truly felt how this could lead to accidents.'
'So this is how my mother hears things.'
'The visuals were realistic, and it made me realize how difficult daily life is for people with hearing difficulties.'
■ Quick Hearing Check Corner
This corner offered a simplified hearing measurement that took about 3 minutes. Feedback included:
'My family has been telling me the TV volume is too high, and this test confirmed my hearing has declined. I'm glad they advised me to see an ENT specialist.'
'It was great to be able to check so easily. I wish I had brought my husband.'
■ Next-Generation Wireless Communication Auracast™ Experience Corner
Visitors could experience Auracast™, which allows simultaneous broadcasting to multiple devices, using advanced Auracast-compatible hearing aids. This technology is expected to spread in public facilities, theaters, and educational institutions. Comments included:
'It's discreet yet improves convenience in digital life, so I can use it without resistance.'
'The sound is so clear.'
'The connection is easy and very convenient.'
■ Invisible Hearing Aid Experience Corner
The advanced hearing aids 'Oticon Zeal' and 'Oticon Intent' were on display.
* Oticon Zeal
Part of the new 'NXT' category, this compact hearing aid achieves 'All in Ear' (all necessary functions fit inside the ear). It features advanced AI sound processing, supports Bluetooth® LE Audio and Auracast™, and balances small size with high functionality—a feat previously difficult for small in-the-ear models. Despite its many high-power features, it can be used all day on a single charge.
* Oticon Intent
A stylish behind-the-ear model with a wide range of color variations. It features advanced AI sound processing and '4D Intent Sensors'. It also supports Bluetooth® LE Audio and Auracast™.
Visitor reactions were overwhelmingly positive, with comments like: 'Wait, is this really a hearing aid?' 'Modern hearing aids are so small now, they look like earbuds.' 'I'm surprised by the evolution. I didn't know they had AI now.'
■ Hearing Consultation Booth
Staff accepted various consultations from participants who had tried the experiences. Questions included where to purchase hearing aids and what steps to take if family members' voices become hard to hear. Oticon Hearing Aids plans to continue such activities to promote the importance of hearing care.