Oticon Launches New Hearing Aid Style "Oticon Zeal™" in Japan with Advanced Technology

Oticon, a flagship brand of Demant with over 120 years of history (Shinagawa-ku, Tokyo, President: Toru Saito, hereinafter referred to as Oticon), held a press conference on March 24 (Tuesday), the launch date, to announce the domestic launch of its advanced hearing aid, "Oticon Zeal™" (hereinafter referred to as Zeal). This product belongs to a new category of hearing aids called "NXT" and achieves miniaturization of the main unit using advanced Encapsulation Technology. It is expected to contribute to the elimination of hearing aid stigma, and consequently, to the improvement of hearing care and the resolution of issues related to hearing aid adoption rates in Japan. At the venue, opportunities to try out "Zeal" were provided, and participating media listened to simultaneous interpretation audio via next-generation wireless communication "Auracast™". The operation was smooth, and reporters who actually wore the device provided positive feedback such as "natural fit with no discomfort" and "a very interesting experience.".

On the day, the Ambassador of the Kingdom of Denmark to Japan, our company's President, and others took the stage to introduce the product's features and development background. A 30-second promotional video produced in Japan was also screened at the venue, showcasing the features of "Zeal" and the intended lifestyle.

Q&A session.

First, H.E. Mr. Lars-Høgh Mikkelsen, Ambassador of the Kingdom of Denmark to Japan, took the stage. In his address, he introduced the life sciences field as a key industry supporting Denmark's economic growth, with Demant being one of the core companies. He also mentioned Demant Japan's business operations in Japan for over 50 years. Furthermore, he stated that in today's aging society, extending healthy life expectancy and career longevity impacts the national economy, thus increasing the importance of hearing care. He also noted that Demant is an important partner in the "Hearing Impairment Alliance" promoted by the Danish Embassy since 2023, in collaboration with hearing care professionals, research institutions, government, companies, and related organizations from both countries. Finally, he expressed his hope that "Zeal" will lead to improvements in hearing care in Japan and that this press conference will serve as an opportunity to promote understanding of the importance of hearing.

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