Oticon Hearing Aids Announces 'Oticon Zeal' in Japan: A New Style of Hearing Aid with Advanced Technology
Oticon Hearing Aids held a press conference on March 24 for the Japan launch of 'Oticon Zeal', a new ultra-compact hearing aid featuring Encapsulation Technology and Auracast compatibility.
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- 📰 Published: March 30, 2026 at 22:15
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Oticon Hearing Aids (Shinagawa-ku, Tokyo; President: Toru Saito; hereinafter 'Oticon'), the flagship brand of Demant with over 120 years of history, held a press conference on Tuesday, March 24th, the release date, to mark the rollout of its advanced hearing aid 'Oticon Zeal™' (hereinafter 'Zeal') in Japan. This product represents a new hearing aid category, 'NXT', achieving miniaturization through advanced Encapsulation Technology. It is expected to eliminate the stigma associated with hearing aids, thereby contributing to the improvement of hearing care in Japan and solving the issue of low hearing aid adoption rates.
At the venue, trial listening opportunities for 'Zeal' were provided, and participating media members listened to simultaneous interpretation audio through the next-generation wireless communication 'Auracast™'. The operation went smoothly, and reporters who actually wore the devices gave positive feedback such as, 'It has a natural fit without any discomfort' and 'It was a very interesting experience.'
On the day of the event, the Ambassador of the Kingdom of Denmark to Japan and the President of our company took the stage to introduce the features of the product and the background of its development. Additionally, a 30-second promotional movie produced in Japan was screened at the venue, introducing the features of 'Zeal' and the lifestyles it envisions.
First, H.E. Mr. Jarl Frijs-Madsen, Ambassador of the Kingdom of Denmark to Japan, took the stage. In his greeting, he introduced the life science sector as a key industry supporting Denmark's economic growth, and noted that Demant is one of the core companies in this field. He also touched upon the fact that Demant Japan has been operating in Japan for over 50 years. Furthermore, he stated that in modern society where the population is aging, the importance of hearing care is increasing, as the extension of healthy lifespans and career lifespans affects the national economy. He also mentioned that Demant is a vital partner in the 'Hearing Impairment Alliance', which the Danish Embassy has been promoting since 2023 in cooperation with hearing care professionals, research institutes, governments, companies, and related organizations of both countries. Finally, he expressed his expectation that 'Zeal' will lead to improvements in hearing care in Japan, and that this press conference will serve as an opportunity to promote understanding of the importance of hearing.
At the venue, trial listening opportunities for 'Zeal' were provided, and participating media members listened to simultaneous interpretation audio through the next-generation wireless communication 'Auracast™'. The operation went smoothly, and reporters who actually wore the devices gave positive feedback such as, 'It has a natural fit without any discomfort' and 'It was a very interesting experience.'
On the day of the event, the Ambassador of the Kingdom of Denmark to Japan and the President of our company took the stage to introduce the features of the product and the background of its development. Additionally, a 30-second promotional movie produced in Japan was screened at the venue, introducing the features of 'Zeal' and the lifestyles it envisions.
First, H.E. Mr. Jarl Frijs-Madsen, Ambassador of the Kingdom of Denmark to Japan, took the stage. In his greeting, he introduced the life science sector as a key industry supporting Denmark's economic growth, and noted that Demant is one of the core companies in this field. He also touched upon the fact that Demant Japan has been operating in Japan for over 50 years. Furthermore, he stated that in modern society where the population is aging, the importance of hearing care is increasing, as the extension of healthy lifespans and career lifespans affects the national economy. He also mentioned that Demant is a vital partner in the 'Hearing Impairment Alliance', which the Danish Embassy has been promoting since 2023 in cooperation with hearing care professionals, research institutes, governments, companies, and related organizations of both countries. Finally, he expressed his expectation that 'Zeal' will lead to improvements in hearing care in Japan, and that this press conference will serve as an opportunity to promote understanding of the importance of hearing.