Solving Labor Shortages Leads to Creating Local Fans | Otetsutabi to Speak at Relationship Population Creation Seminar on April 22
Otetsutabi Co., Ltd., which operates a matchmaking service combining travel and labor, will speak at an online seminar on April 22, 2026. The company will introduce practical examples of how solving local labor shortages can lead to the creation of a 'relationship population' (local fans), leveraging their partnerships with over 70 municipalities.
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- 📰 Published: April 14, 2026 at 04:00
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Otetsutabi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, CEO: Rina Nagaoka, hereinafter 'Otetsutabi'), which operates the human resource matching service 'Otetsutabi' combining helping out and traveling, will take the stage at the online seminar 'Why Solving Labor Shortages Turns into Creating Local Fans: The Potential of Municipal Partnerships Envisioned by Otetsutabi with Over 95,000 Users', hosted by the regional revitalization and relationship population specialized media 'Nativ.media' on Wednesday, April 22, 2026.
Background of the Event: Turning the 'Challenge' of Labor Shortages into 'Room for Engagement' with the Community
Municipalities and businesses nationwide are facing severe temporary labor shortages, especially during busy seasons like harvests and tourist peaks. Otetsutabi is working to solve these regional issues in collaboration with over 70 municipalities nationwide, including Naruto City in Tokushima Prefecture and Iki City in Nagasaki Prefecture.
On the other hand, traditional short-term jobs often end as one-time engagements, posing a structural challenge in developing continuous connections (relationship population) with the region. Therefore, Otetsutabi has redefined short-term 'helping' opportunities as 'room for engagement (an entry point to the region)' for outside talent to become deeply involved in real local life, promoting a system that simultaneously eliminates labor shortages and creates a relationship population.
In this seminar, we will introduce practical examples of public-private partnerships that connect temporary 'helpers' to 'fans' who continue to support and revisit the area. Looking ahead to the 'Hometown Resident Registration System' fully launching in 2026, we will unravel the necessary perspectives and specific strategies to become a 'chosen region' from a hands-on viewpoint.
About Municipal Partnerships
Otetsutabi currently collaborates through agreements with over 70 municipalities, led by Naruto City (Tokushima), Yamanouchi Town (Nagano), and Hokuei Town (Tottori).
▼ Otetsutabi signs partnership agreement with Naruto City, Tokushima Prefecture
https://prtimes.jp/main/html/rd/p/000000120.000036175.html
▼ Otetsutabi signs partnership agreement with Takaharu Town, Miyazaki Prefecture
https://prtimes.jp/main/html/rd/p/000000133.000036175.html
▼ Otetsutabi signs partnership agreement with Yamanouchi Town, Nagano Prefecture
https://prtimes.jp/main/html/rd/p/000000148.000036175.html
▼ Otetsutabi signs partnership agreement with Hokuei Town, Tottori Prefecture
https://prtimes.jp/main/html/rd/p/000000163.000036175.html
▼ Otetsutabi signs engagement partner agreement with Iki City, Nagasaki Prefecture
https://prtimes.jp/main/html/rd/p/000000166.000036175.html
▼ Otetsutabi signs agreement on cooperation and collaboration with 'Saku Regional Union', Nagano Prefecture | First nationwide partnership with a municipal union
https://prtimes.jp/main/html/rd/p/000000191.000036175.html
■ For Municipalities and Third-Sector Organizations: https://form.run/@otetsutabi-collaboration-attract-lg
■ For Corporations, JA, and other partnerships: https://form.run/@otetsutabi-collaboration-attract-cm
View site for Municipalities and Third-Sector Organizations
As an Introduction to Deepen Understanding of the Seminar: 'New Relationships with Local Communities' Envisioned by Otetsutabi
The purpose of this seminar is to provide a venue for municipal officials to gather specific information on how to develop the 'relationship population' that regions seek.
'Otetsutabi' is not just a job search platform. Due to the unique experiential value generated through 'helping out' in local areas, its use is rapidly expanding not only among youth but also among middle-aged and senior demographics.
On the day of the seminar, we will explain in detail from specific examples of partnerships between municipalities and Otetsutabi to new approaches to regional revitalization. As an introduction to understand these more deeply, please also read the pre-published interview article with CEO Rina Nagaoka.
▼ Read the interview article here (Nativ.media)
The 'Quiet and Careful' Impact Brought by the New Relationship with Local Communities Created by 'Otetsutabi'
https://nativ.media/103625/
Background of the Event: Turning the 'Challenge' of Labor Shortages into 'Room for Engagement' with the Community
Municipalities and businesses nationwide are facing severe temporary labor shortages, especially during busy seasons like harvests and tourist peaks. Otetsutabi is working to solve these regional issues in collaboration with over 70 municipalities nationwide, including Naruto City in Tokushima Prefecture and Iki City in Nagasaki Prefecture.
On the other hand, traditional short-term jobs often end as one-time engagements, posing a structural challenge in developing continuous connections (relationship population) with the region. Therefore, Otetsutabi has redefined short-term 'helping' opportunities as 'room for engagement (an entry point to the region)' for outside talent to become deeply involved in real local life, promoting a system that simultaneously eliminates labor shortages and creates a relationship population.
In this seminar, we will introduce practical examples of public-private partnerships that connect temporary 'helpers' to 'fans' who continue to support and revisit the area. Looking ahead to the 'Hometown Resident Registration System' fully launching in 2026, we will unravel the necessary perspectives and specific strategies to become a 'chosen region' from a hands-on viewpoint.
About Municipal Partnerships
Otetsutabi currently collaborates through agreements with over 70 municipalities, led by Naruto City (Tokushima), Yamanouchi Town (Nagano), and Hokuei Town (Tottori).
▼ Otetsutabi signs partnership agreement with Naruto City, Tokushima Prefecture
https://prtimes.jp/main/html/rd/p/000000120.000036175.html
▼ Otetsutabi signs partnership agreement with Takaharu Town, Miyazaki Prefecture
https://prtimes.jp/main/html/rd/p/000000133.000036175.html
▼ Otetsutabi signs partnership agreement with Yamanouchi Town, Nagano Prefecture
https://prtimes.jp/main/html/rd/p/000000148.000036175.html
▼ Otetsutabi signs partnership agreement with Hokuei Town, Tottori Prefecture
https://prtimes.jp/main/html/rd/p/000000163.000036175.html
▼ Otetsutabi signs engagement partner agreement with Iki City, Nagasaki Prefecture
https://prtimes.jp/main/html/rd/p/000000166.000036175.html
▼ Otetsutabi signs agreement on cooperation and collaboration with 'Saku Regional Union', Nagano Prefecture | First nationwide partnership with a municipal union
https://prtimes.jp/main/html/rd/p/000000191.000036175.html
■ For Municipalities and Third-Sector Organizations: https://form.run/@otetsutabi-collaboration-attract-lg
■ For Corporations, JA, and other partnerships: https://form.run/@otetsutabi-collaboration-attract-cm
View site for Municipalities and Third-Sector Organizations
As an Introduction to Deepen Understanding of the Seminar: 'New Relationships with Local Communities' Envisioned by Otetsutabi
The purpose of this seminar is to provide a venue for municipal officials to gather specific information on how to develop the 'relationship population' that regions seek.
'Otetsutabi' is not just a job search platform. Due to the unique experiential value generated through 'helping out' in local areas, its use is rapidly expanding not only among youth but also among middle-aged and senior demographics.
On the day of the seminar, we will explain in detail from specific examples of partnerships between municipalities and Otetsutabi to new approaches to regional revitalization. As an introduction to understand these more deeply, please also read the pre-published interview article with CEO Rina Nagaoka.
▼ Read the interview article here (Nativ.media)
The 'Quiet and Careful' Impact Brought by the New Relationship with Local Communities Created by 'Otetsutabi'
https://nativ.media/103625/