Survey of 204 Automotive Industry Workers! Kazlaser Ranked #1 as the Celebrity They Would Most Rely On in the Workplace

Automotive Industry DX Survey: Kazlaser tops the list of reliable celebrities.

📋 Article Processing Timeline

  • 📰 Published: March 28, 2026 at 00:12
  • 🔍 Collected: March 28, 2026 at 21:59 (21h 46m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 01:55 (411h 55m after Collected)

Ota Development Efficiency Project (Location: Ota City; Representative: Toyokazu Ogasawara; https://www.ota-develop-eff-proj.net), which provides consulting on work efficiency and automation using DX in the automotive industry, has conducted a survey on DX among 204 men and women working in the automotive sector.

Expectations for improved work efficiency and productivity through the use of DX are rising. However, there are many cases where actual results are not being achieved, such as tools and systems failing to penetrate the workplace or varying levels of usage among staff.

We have conducted a survey on DX among 204 men and women working in the automotive industry, and we would like to share the results.

*The gender ratio of respondents was 57.8% male and 42.2% female. The age groups were 1% in their teens, 26.5% in their 20s, 36.3% in their 30s, 26.5% in their 40s, 8.3% in their 50s, and 1.5% in their 60s.

【Survey Summary】

・The celebrity most likely to be relied upon if they were in the same workplace is "Kazlaser" (96 people), followed by "Yuki Amami" (70 people) and "Ryohei Suzuki" (47 people).

・Regarding the progress of DX (digitization/work efficiency) in their current workplace, the most common response was "We are working on it, but the burden on the front lines has not changed much" at 34.8%, followed by "It is progressing to some extent, but the effects are limited" at 22.1%.

・The top challenge with tools and systems currently used in their work is "Many tasks still rely on manual labor" (67 people), followed by "Usage varies by person in charge" (59 people) and "There are tools that have been introduced but are not being fully utilized" (56 people).

*When citing the survey results, please state "Source: Ota Development Efficiency Project" and include a link to the relevant page.

Kazlaser Ranked #1 as the Celebrity They Would Most Rely On in the Workplace