Online Community "ARUKU BASE," Operated by Club Tourism's "Mountain-Loving" Employees, Launches on OSIRO.

OSIRO Inc. (Location: Shibuya-ku, Tokyo; President and CEO: Hirokazu Sugiyama, hereinafter referred to as OSIRO), which provides the dedicated community-owned platform "OSIRO," announces that it has begun providing OSIRO for Club Tourism Inc.'s (Headquarters: Koto-ku, Tokyo; President and CEO: Hiroshi Sakai, hereinafter referred to as Club Tourism) online community "ARUKU BASE," themed around "mountain climbing." Updating the traditional tour travel approach where "upon the end of a trip, you part ways with the companions you met there," this initiative aims to create a place where people can connect with companions before and after tours through an online community, deepen their mountain climbing knowledge with fellow enthusiasts, and "feel the 'journey of walking' more closely in their daily lives." [Apply to join "ARUKU BASE" here] ## Updating the "point" encounters of tours into "line" connections. Enhancing the travel experience with an online community. Club Tourism is promoting the "New Club 1000 Concept," which expands the joy of meeting companions through hobbies and forms many highly engaged communities. As part of this, they introduced OSIRO in 2023 and opened "Club Tourism Railway Club No. 51." This time, as the second installment, they are opening a new online community in the popular "mountain climbing (journey of walking)" genre within the company. Previously, they believed that "mountain tours were best with one-time encounters," but after listening to customer feedback, their thinking shifted to "the enjoyment of mountain climbing changes greatly depending on who you go with, rather than where you climb." However, with traditional tours, even if like-minded customers wished to "continue interacting with people who participated in the same tour after it ended," their connections would often break once they returned to their daily lives, posing a challenge. The establishment of "ARUKU BASE" makes it possible to stay connected with companions online before and after trips, leading to the resolution of these traditional challenges. It provides a better travel experience, allowing people who love the theme of mountain climbing to exchange information, discuss their experiences, and enjoy their journeys both before and after the trip. ## About the Online Community "ARUKU BASE" This is an online community for mountain climbing enthusiasts, where mountain climbing enthusiasts gather. Any motivation is fine, such as "wanting to exercise," "wanting to make friends," or "wanting to experience nature!" Experience is not required. The only condition for participation is a love for mountains! Beginners are very welcome, so even those who want to start mountain climbing can easily join. Why not connect with fellow mountain climbing enthusiasts and enjoy mountain climbing even more? Community-exclusive content includes the following (excerpt): * **• Learn: Mountain Trivia Reports by Club Tourism Staff and Guides** "What kind of clothing is suitable for mountain climbing?" "I'm climbing a mountain this high for the first time, will I be okay?" You can always check the on the site's blog to resolve your anxieties. We will also share "mountain climbing tips" known only to experienced climbing staff. * **• Connect: A "Chirping Room" to Know What Your Mountain Climbing Companions Are Up To** Would you like to share the blissful ramen you found on a mountain you climbed, the magnificent mountain scenery, beautiful flowers, the training you did for mountain climbing, with your mountain-loving friends? Just by looking at everyone's posts, your next mountain trip will surely be more enjoyable! * **• Experience: Mountain Climbing Roundtables and Events with Fellow Hikers** Have you ever felt like "I wish I could talk a bit more with the people I met after the tour..."? At ARUKU BASE, you can participate in "Roundtables to discuss which mountains to climb next season" and "Exclusive live talk events about mountain climbing." Since you can participate online, it's accessible from anywhere in Japan! You might even get early information about tours from the staff! Participating will undoubtedly make your mountain climbing experiences even more enjoyable. Monthly Membership Fee: 1,000 yen [Apply to join "ARUKU BASE" here] ## Introduction of Operators: Diverse "Travel Professionals" Accompany Your Mountain Climbing Life The staff members who are livening up "ARUKU BASE" are unique individuals who have planned outdoor tours at Club Tourism. From masters of the Hyakumeizan (100 famous mountains) toママハイカー (mom hikers) raising children, they navigate the community from diverse perspectives. ## Reason for Introducing OSIRO The "ARUKU BASE" organizer, Club Tourism Inc. Outdoor Travel Center, found value in the following points and introduced OSIRO: * Because they were already using OSIRO to manage the community for "Club Tourism Railway Club No. 51," it was easy to envision when launching a new community. * They felt that an online community using OSIRO would allow them to connect with companions before and after tours, making mountains and daily life more enjoyable. ## About the Organizer, Club Tourism Inc. Outdoor Travel Center Life, step by step, deeply... The trigger is "walking." Club Tourism's "walking" is a journey that enriches life through walking. Established in 1993, their long-cultivated trust, comprehensive support system, and proven track record support everyone's challenges. Breathe in the magnificent views. Feel filled with confidence with every step you complete. Experience the shared emotions with companions. A sure step to encounter a new self and an unseen world. Towards the next goal. Feel the reality of being alive through "walking." "Walking" is an outdoor brand developed by Club Tourism's Outdoor Travel Center, with the motto of enriching life through walking. As a specialized brand for experiential travel that makes "walking itself the purpose and enjoyment," they engage in activities to allow everyone from beginners to veterans to safely enjoy nature and history. ## About OSIRO Inc. OSIRO Inc. operates under the mission "To make Japan an artistic and cultural nation" and develops and provides "OSIRO," a community platform that connects creators, artists, companies, and organizations (expressers) with their fans. It emphasizes the sharing of emotions and connections between people, rather than just information dissemination or content consumption. Through two-way communication and warm interactions, it excels at increasing "sympathizers" for activities and building long-term relationships. **▼ Inquiries regarding this matter** OSIRO Inc. Public Relations: Fujishima Phone: 050-3555-1146 Email: pr@osiro.it