OSAJI Launches 'Brand Redefinition' Project Ahead of 10th Anniversary: The Power of Self-Expression to Change Lives—Lessons from Gunma Elementary Students and My Daughter

OSAJI Co., Ltd. (Headquarters: Chuo-ku, Tokyo), the company behind the sensitive skincare brand "OSAJI," has launched a "Brand Redefinition" project leading up to its 10th anniversary in January 2027. As a symbol of this, the brand has established its first-ever corporate message: "Make life dramatic, make the world romantic." Furthermore, the company held a series of employee-led workshops focused on the theme "OSAJI's Role. Our Future," creating a space for staff to think for themselves and engage in dialogue to confront the brand's philosophy. A special video visually embodying this message was also released on February 10, 2026.

On the same day, February 10, an invitation-only event was held at Kanda Myojin Hall (Kanda, Tokyo) for approximately 300 guests. In addition to live performances by dancer yurinasia and violinist Shuntaro Tsuneta, who participated in the special video, the event served as a space to experience the brand's worldview and new stance through all five senses, combining the cuisine of the fermentation restaurant "enso" with the signature scents of OSAJI.

◾️ Rethinking "Purpose" for the 10th Anniversary: Six Months of Dialogue Starting from Employee "Self-Understanding and Understanding Others"

Since its founding in 2017, OSAJI has proposed a "skincare lifestyle to maintain healthy and beautiful skin." Following the company's spin-off in 2023, a special committee composed of cross-departmental members was established to re-examine what is necessary for the brand to move to its next stage. In formulating the corporate message, the team went beyond simply understanding the meaning and necessity of MVV (Mission/Vision/Value), focusing on each individual...