Orthofeet Japan Joins Mirairo ID Life Platform and Offers Shoe Purchase Coupons

Orthofeet Japan Co., Ltd. announced that it has joined the Life Platform of Mirairo ID, a digital disability certificate app provided by Mirairo Inc., and began offering Mirairo coupons in May 2026 to all registered Mirairo ID users for purchases of Orthofeet, described as “premium hands-free shoes recognized by foot specialists.” The initiative is backed by the fact that most Orthofeet product models have been certified by the American Podiatric Medical Association (APMA) as products that support foot health, and have also cleared the A5500 Code, a stringent U.S. standard for protecting highly sensitive feet. Through this initiative, the company aims to promote both physical and psychological accessibility not only for people who face difficulties with walking and daily movement, but also for care providers and supporters who experience strain on their feet, legs, and lower back. Orthofeet Japan says it seeks to help realize “inclusive wellness” in Japanese society, defined as health and freedom of mobility that everyone can enjoy. 1. Global evidence: APMA certification and A5500-level protective performance Orthofeet products are not merely “easy-to-put-on shoes.” Most models have been certified by APMA, a leading authority in podiatric medicine, for their design supporting foot health and comfortable walking. In the United States, the products also use specialized designs that meet the A5500 Code, a strict safety standard intended to protect highly sensitive feet by minimizing pressure and friction. Seamless linings and ergonomic customizable insoles are designed to address a wide range of foot concerns. 2. Social implementation in Japan: Participation in the Mirairo ID Life Platform To deliver this advanced functional design to those who need it most in Japan, Orthofeet Japan has joined the Life Platform of Mirairo ID. The program offers smartphone-accessible benefits, reducing the psychological burden associated with presenting a physical disability certificate. It is intended to support outings and social participation for people who experience significant stress around putting on or taking off shoes and walking, including those with internal disabilities that may not be apparent from appearance alone. 3. Toward a care ecosystem beyond the individuals concerned: Supporting care providers’ feet as well A key feature of the initiative is that it applies to all Mirairo ID users. This expands the target beyond disability certificate holders themselves to include care providers, such as family members and helpers, who support people with disabilities daily and suffer severe foot fatigue from standing work. Orthofeet’s hands-free function allows users to put on shoes without bending down even when both hands are occupied, while functional insoles help reduce accumulated fatigue. The company says it will serve as part of society’s mobility infrastructure by supporting both those who provide care and those who receive it. Orthofeet Japan’s representative director commented that Orthofeet’s strong U.S. evidence base and functionality can become powerful infrastructure for addressing social issues in Japan, including super-aging and the burden of caregiving. Through collaboration with Mirairo, the company aims to promote inclusive wellness from Japan, helping individuals and their supporters regain the joy of walking. Mirairo stated that Mirairo ID, as a life platform encompassing e-commerce, coupons, and marketing functions, supports the participation of people with disabilities in socioeconomic activities. The company welcomed Orthofeet Japan’s participation, saying Orthofeet’s easy-to-wear design and walking-support functions can help people with disabilities who experience foot or joint pain, walking difficulties, or trouble bending and stretching, by creating a more comfortable and safe daily living environment and improving quality of life. Mirairo ID is a smartphone app for people who hold a disability certificate. Users can register disability certificate information and details of the support they need, and can receive services from businesses that recognize Mirairo ID as identity verification. The platform also provides coupons, ticket and product sales, advertising placements, and API integrations with other services. Orthofeet was founded in 1984 by brothers Ron Bar and Michael Bar. Ron holds a PhD in biomedical engineering, while Michael holds a master’s degree in mechanical engineering. In the 1970s, after Ron experienced the tragedy of losing a foot, the brothers began developing insoles and footwear for people suffering from foot conditions. Michael’s mechanical engineering expertise helped establish the foundation of the brand. Orthofeet has built a distinctive position through achievements including APMA certification. The company began overseas expansion in 2023 and established Orthofeet Japan Co., Ltd. as a local Japanese subsidiary in March 2026. The disclaimer states that references to “APMA certification” and “A5500 Code acquisition” are factual statements regarding U.S. achievements and standards, and do not claim or guarantee medical device efficacy under Japan’s Pharmaceuticals and Medical Devices Act, such as treatment or prevention of disease. Orthofeet products are sold in Japan as general footwear.