From 50 Boxes of Paper to Zero: Shinto Tsushin's Strategic ERP Overhaul in Six Months
Oro's cloud ERP 'ZAC' has been implemented as the core system for advertising agency Shinto Tsushin. The transition from a legacy custom system was completed in just six months, enabling advanced project-based profit management and paperless operations.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 10:30
- 🔍 Collected: June 1, 2026 at 01:12 (86h 42m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 23:32 (22h 20m after Collected)
Oro Co., Ltd., provider of the cloud ERP 'ZAC', announced the release of a case study featuring Shinto Tsushin, a comprehensive advertising agency. In this project, Shinto Tsushin replaced its long-standing custom-built core system with ZAC, completing the implementation in just six months. By prioritizing standard features and minimizing customization, the company achieved advanced project-based profit management and digitalized operations. The full interview regarding Shinto Tsushin's ZAC implementation is available on the official website. Key selection criteria included the ability to link multiple costs to a single revenue stream for accurate project profit tracking, the flexibility to treat various expenses as project costs, and the capability for rapid deployment. As a result of the implementation, the paper-based workflow has been digitized, reducing paper usage by approximately 50 boxes per year. Furthermore, the ability to instantly search and grasp project profit status and processing stages has significantly improved operational efficiency.
FAQ
Why is this case study important?
It serves as a practical model for solving the complex 'project-based profit management' inherent in the advertising industry through a standard ERP implementation.