Beppu Onsen Suginoi Hotel to Distribute Original Stickers Embodying the Brand Concept 'Happiness with You' for a Limited Time from April 25 to May 6, 2026

Beppu Onsen Suginoi Hotel (Location: Beppu City, Oita Prefecture; General Manager: Tatsuya Kurama; hereinafter 'Suginoi Hotel') will distribute original stickers embodying the world of its brand concept, 'Happiness with You,' for a limited time from April 25 (Sat) to May 6 (Wed), 2026.

There are three types of stickers available, and one will be given to each guest staying at the hotel during the target period. Two of the designs, in red and blue, feature smiling figures that evoke 'happiness,' incorporating the hotel's three guest room buildings, Mt. Ogi in Beppu, and the Miyama Kirishima azaleas that color Mt. Tsurumi in early summer. The third design uses a soft illustration style to depict a 'happy' moment at the hotel, expressing a relaxing and comfortable space. Suginoi Hotel will continue to be a place where happy memories with family, partners, and friends are accumulated through the world of 'Happiness with You.'

Overview Period: April 25, 2026 (Sat) – May 6, 2026 (Wed) Content: Distribution of original stickers embodying the brand concept.

Yamanoue Design The sticker designs were created by Yamanoue Design Co., Ltd., based in Oita City. The company specializes in creating designs that lead to actions and awareness by carefully expressing actual experiences and local charm. They have a strong track record in producing logos, advertisements, event visuals, pamphlets, and illustrated maps. They were also responsible for the Suginoi Hotel 80th-anniversary logo.