Beppu Onsen Suginoi Hotel: Original Stickers Embodying the "You and Happiness." Brand Concept to Be Distributed for a Limited Time from April 25 (Sat) to May 6 (Wed), 2026

Beppu Onsen Suginoi Hotel (Location: Beppu City, Oita Prefecture; General Manager: Tatsuya Kurama; hereinafter "Suginoi Hotel") will distribute original stickers that embody the worldview of its brand concept "You and Happiness." for a limited time from Saturday, April 25, 2026, to Wednesday, May 6, 2026.

Three types of stickers are available, and one will be given to each guest staying during the designated period. Two types, red and blue, feature smiling figures reminiscent of "happiness," incorporating the hotel's three guest room buildings, Beppu's Mount Ogidake, and the Miyama Kirishima azaleas that adorn Mount Tsurumi in early summer. The third type depicts happy moments at the hotel with soft-touch illustrations, expressing a relaxing space. Moving forward, Suginoi Hotel will continue to be a place where happy memories accumulate with family, lovers, and friends, all through the worldview of "You and Happiness."

**Outline** Period: April 25 (Sat) - May 6 (Wed), 2026 Content: Distribution of original stickers embodying the brand concept's worldview

**Yamanoue Design** The stickers being distributed this time were designed by Yamanoue Design Co., Ltd., based in Oita City. The company is a design office that specializes in carefully expressing real experiences and local charm, creating "designs that lead to action and awareness for viewers" and "friendly and easy-to-understand designs." With a focus on illustration and graphic design, they have a proven track record in producing logos, advertisements, event visuals, as well as brochures, booklets, and illustrated maps that are used for a long time. They also handled the design of the Suginoi Hotel's 80th-anniversary logo.