Orion Beer × FREAK'S STORE Launch 1st Item Collection for 'ORION FREAK'S THE UNION'

Orion Beer Co., Ltd. (Headquarters: Tomigusuku City, Okinawa; President & CEO: Hajime Murano) has launched 'ORION FREAK'S THE UNION', its first collaboration project with the select shop 'FREAK'S STORE' operated by Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Masahiro Takahashi). The first collaboration item collection will be released sequentially from Friday, May 29, 2026, at participating FREAK'S STORE locations and the official online store 'Daytona Park', as well as at POPUP stores and official stores operated by Orion Beer. Additionally, to commemorate the release, an Instagram campaign will be held starting Thursday, May 21, 2026.

https://www.daytona-park.com/feature/1081454

This project is based on the concept, 'What is born together. A drink to connect, an outfit to connect.' It is a special collection featuring motifs of Okinawa culture and retro designs loved across generations.

In the first release, 6 T-shirt designs and 3 hat designs incorporating Orion Beer's iconic logos and graphics will be rolled out. To celebrate the launch, an SNS campaign where participants can win collaboration items will be held on Instagram starting Thursday, May 21, 2026.

'ORION FREAK'S THE UNION' 1st Item Collection Overview

[T-shirts]

■ Exclusive ORIONLOGOTEE ￥4,950 (tax included)

Colors (2 in total)

White, Pigment Black

Sizes (3 in total)

M, L, XL

■ Exclusive ORIONRINGERMANTEE, Exclusive ORIONRINGERBEERTEE ￥4,400 (tax included)

Colors (1 in total)

White/Navy

Sizes (3 in total)

M, L, XL

■ Exclusive ICECOLDORIONMANTEE ￥5,500 (tax included)

Colors (2 in total)

White, Pigment Black

Sizes (3 in total)

M, L, XL

■ Exclusive ICECOLDORION Kanpai TEE ￥5,500 (tax included)

Colors (2 in total)

White, Pigment Black

Sizes (3 in total)

M, L, XL

■ Exclusive ICECOLDORION Can TEE ￥5,500 (tax included)

Colors (2 in total)

White, Pigment Black

Sizes (3 in total)

M, L, XL

[Hats]

■ Exclusive ORIONMAN CAP, Exclusive ORIONBEERCAP ￥4,620 (tax included)

Colors (5 in total)

Natural/blue, Black, Yellow/blue, Khaki, Dark Blue

Size

FREE

■ Exclusive ORIONMAN HAT, Exclusive ORIONBEER HAT ￥4,620 (tax included)

Colors (2 in total)

Orange, Navy

Size

FREE

■ Release Dates

Thursday, May 21: Product preview on Daytona Park

Friday, May 29: 1st item collection sequential release

■ Sales Locations

Friday, May 29 Sales Locations

FREAK'S STORE Shibuya / FREAK'S STORE Lazona Kawasaki Plaza / FREAK'S STORE Terrace Mall Shonan / FREAK'S STORE LaLaport Fujimi / FREAK'S STORE LaLaport TOKYO-BAY / FREAK'S STORE Tennoji MIO / FREAK'S STORE Hankyu Nishinomiya Gardens / FREAK'S STORE Aeon Mall Okayama / FREAK'S STORE Official Online Store 'Daytona Park'

Saturday, May 30 Sales Locations

FREAK'S STORE Aeon Mall Miyazaki / FREAK'S STORE Amu Plaza Hakata / FREAK'S STORE + ANDY FREAK'S STORE Sapporo Stellar Place

Others

・ORIONBEER LIMITED POPUP STORE (Scheduled)

・Orion Official Store (Scheduled to be available at respective stores)

■ Gorgeous SNS Campaign from May 21 to Celebrate the Launch!

To commemorate the collaboration between 'Orion Beer' and 'FREAK'S STORE', an SNS campaign will be held on Instagram where participants can win gorgeous prizes by following, liking, and commenting.

◆ Campaign Period: Thursday, 2026/5/21 16:00 to Thursday, 2026/5/28 23:59

◆ Prize Details

・Orion Beer