Orion The Draft Refreshing Packaging with "OUR HAPPY HOUR" Brand Message Starting June 9
Orion Breweries Ltd. will sequentially renew the packaging for its flagship "Orion The Draft" beer starting from June 2026 production. The new design incorporates the brand message "OUR HAPPY HOUR" into the logo. Accompanying this, a new series of TV commercials depicting Okinawa's casual drinking culture will be aired in Okinawa.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 21:00
- 🔍 Collected: May 21, 2026 at 12:31
- 🤖 AI Analyzed: May 22, 2026 at 02:22 (13h 50m after Collected)
## Packaging Renewal Overview
Orion Breweries Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President, CEO: Hajime Murano) announced that it will sequentially renew the packaging design for "Orion The Draft" starting from the June 2026 production batch, aiming to convey the brand message "OUR HAPPY HOUR" to more consumers.
The new packaging features the brand message "OUR HAPPY HOUR" integrated into the logo. The design has been refreshed to allow consumers to feel the "good times" that "Orion The Draft" accompanies whenever they pick it up in their daily lives.
## New TV Commercials
Coinciding with the packaging renewal, the company is releasing a new series of TV commercials that capture the natural atmosphere of Okinawa's unique drinking culture and the "good times" spent with friends and colleagues. These new commercials continue the world-view of "Okinawa-style drinking scenes," portraying realistic moments familiar to Okinawan residents, such as beach parties where food, drinks, and friends seem to multiply unexpectedly, or casual encounters at favorite local bars.
The cans of "Orion The Draft" shown in the commercials feature "OUR HAPPY HOUR" designed within a ring that represents "Yuimaru," the Okinawan spirit of mutual support.
### TV Commercial Overview
- Start Date: Sequentially from June 9 (Tue)
- Broadcast Area: Okinawa Prefecture
- "Colleague and Friend" Version (15s): https://youtu.be/bmEHCOzHwPk
- "Food, Drinks, and Memories" Version (15s): https://youtu.be/PB5R_Zw9ZdU
- "Cheers at the Usual Spot" Version (15s): https://youtu.be/ZOe4fgJ5B3E
- "What is a Friend?" Version (15s): https://youtu.be/D13nPMvd3kM
- "OUR HAPPY HOUR 2" Version (30s): https://youtu.be/cTvMjoSUnRU
## Product Summary
- Product Name: Orion The Draft
- Category: Beer
- Alcohol Content: 5%
- Ingredients: Malt (foreign production), hops, barley, rice, corn, starch
- Release Date: Sequentially from June 2026 production
- Sales Region: Okinawa Prefecture, Amami Islands, and official online store
- Brand Website: https://www.orionbeer.co.jp/brand/draft/
- Online Store: https://shop.orionbeer.co.jp/products/1360
Orion Breweries Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President, CEO: Hajime Murano) announced that it will sequentially renew the packaging design for "Orion The Draft" starting from the June 2026 production batch, aiming to convey the brand message "OUR HAPPY HOUR" to more consumers.
The new packaging features the brand message "OUR HAPPY HOUR" integrated into the logo. The design has been refreshed to allow consumers to feel the "good times" that "Orion The Draft" accompanies whenever they pick it up in their daily lives.
## New TV Commercials
Coinciding with the packaging renewal, the company is releasing a new series of TV commercials that capture the natural atmosphere of Okinawa's unique drinking culture and the "good times" spent with friends and colleagues. These new commercials continue the world-view of "Okinawa-style drinking scenes," portraying realistic moments familiar to Okinawan residents, such as beach parties where food, drinks, and friends seem to multiply unexpectedly, or casual encounters at favorite local bars.
The cans of "Orion The Draft" shown in the commercials feature "OUR HAPPY HOUR" designed within a ring that represents "Yuimaru," the Okinawan spirit of mutual support.
### TV Commercial Overview
- Start Date: Sequentially from June 9 (Tue)
- Broadcast Area: Okinawa Prefecture
- "Colleague and Friend" Version (15s): https://youtu.be/bmEHCOzHwPk
- "Food, Drinks, and Memories" Version (15s): https://youtu.be/PB5R_Zw9ZdU
- "Cheers at the Usual Spot" Version (15s): https://youtu.be/ZOe4fgJ5B3E
- "What is a Friend?" Version (15s): https://youtu.be/D13nPMvd3kM
- "OUR HAPPY HOUR 2" Version (30s): https://youtu.be/cTvMjoSUnRU
## Product Summary
- Product Name: Orion The Draft
- Category: Beer
- Alcohol Content: 5%
- Ingredients: Malt (foreign production), hops, barley, rice, corn, starch
- Release Date: Sequentially from June 2026 production
- Sales Region: Okinawa Prefecture, Amami Islands, and official online store
- Brand Website: https://www.orionbeer.co.jp/brand/draft/
- Online Store: https://shop.orionbeer.co.jp/products/1360
FAQ
オリオン ザ・ドラフトのパッケージリニューアルはいつからですか？
2026年6月製造分より順次切り替えとなります。
新パッケージデザインの特徴は何ですか？
ロゴ内に新ブランドメッセージである「OUR HAPPY HOUR」が配置されており、日常の幸せなひとときに寄り添うデザインへと刷新されています。
新TVCMの放映エリアはどこですか？
沖縄県内での放映となります。
オリオン ザ・ドラフトのアルコール度数は？
5％です。
「オリオン ザ・ドラフト」はどこで購入できますか？
沖縄県、奄美群島地区、および同社公式通販サイトで購入可能です。