Orion Beer Opens New Brand Hub 'Orion Official Store Nago' on May 1st!

Orion Breweries, Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; Representative Director, President & CEO: Hajime Murano) will open a new official store, "Orion Official Store Nago," on Friday, May 1, 2026, inside the "Orion Happy Park" in Nago City, Okinawa Prefecture, the manufacturing base and founding place of Orion Beer. On the opening day, an opening ceremony will also be held within the facility. The "Orion Official Store Nago" will offer a wide lineup of products, including the highly popular Orion Beer T-shirts and other official merchandise, as well as Nago store-exclusive items, collaborative products, and e-commerce site items. Furthermore, focusing on Okinawan ingredients and craftsmanship, we also provide products that utilize Okinawa's materials and techniques, such as various traditional crafts, confiture made from Okinawan fruits, and snacks utilizing locally sourced ingredients. Additionally, to commemorate the opening, we will launch the "Beer Manufacturing" series, an Orion Beer official exclusive merchandise line designed around the beer brewing process, with pre-sales at the Nago store, offering T-shirts and miscellaneous goods. On the opening day, an opening ceremony will be held within the facility. Mr. Shinichiro Inui of the apparel brand "guernika," a brand produced by contemporary artist Shinichiro Inui that garners attention for expressing a fusion of street and art, will visit and perform live painting to create a special artwork exclusively for the official store. This live painting artwork will later be commercialized as limited-design T-shirts and is planned to be sold at all official stores (pre-sales planned at the Nago store from this summer) and on the guernika official online shop (https://guernika.jp). In conjunction with the opening, customers who make a purchase of ¥4,000 or more (including tax) will receive a novelty gift (Nago store limited sticker) on a first-come, first-served basis (*Limited to the first 500 customers / 50 customers per day, available while supplies last). Additionally, the restaurant "Yanbaru no Mori" will offer a special 10% discount on food and beverage bills for a limited time to customers who use the Official Store Nago. The Official Store Nago and the adjacent restaurant "Yanbaru no Mori" are available for use even by those not participating in the factory tour. At "Yanbaru no Mori," you can enjoy limited-edition craft beers finished by hand by our brewers, including "Orion The Draft," along with light meals to complement the beer. You can also purchase various goods including Nago store-exclusive items and canned beer direct from the factory, so please feel free to stop by. ■ Opening Ceremony Overview [Date & Time] Friday, May 1, 2026, 10:00 - 11:00 [Location] Special space on the 2nd floor inside Orion Happy Park [Organizer] Orion Breweries, Ltd. The apparel brand "guernika," produced by contemporary artist Shinichiro Inui, and Orion Beer have collaborated in the past. At this opening ceremony, a special artwork created specifically for the Official Store Nago by guernika will be unveiled as a live painting. It is available for viewing on a first-come, first-served basis. About guernika "guernika" is a brand crafted by artist SHINICHIRO INUI, who is active in raising definitions and awareness of problems in modern society, such as SNS and consumerism issues, by utilizing a variety of materials and techniques. At guernika, they propose a new world of creation that transcends the boundaries of art and fashion, such as applying graffiti-like paint with messages onto luxury bags. ■ Opening Commemorative Campaign At the "Orion Official Store Nago," customers who make a purchase of ¥4,000 or more (including tax) will receive a limited novelty item (sticker). *Limited to the first 500 customers (first 50 customers per day) / Ends when supplies run out The restaurant "Yanbaru no Mori" is offering a 10% discount on food and beverage bills for customers who use the Official Store Nago. *From May 1 to June 30 / Merchandise sales are excluded ■ "Beer Manufacturing" Series Featuring Orion Beer's Brewing Process [T-shirts] ¥4,290 each (tax included) Sizes: M, L, XL, 2XL Colors: 2 colors (White, Black) [Secret Keychains] ¥550 each (tax included) 5 types in total (randomly enclosed / design cannot be selected...