NMB48 x Hanshin Expressway: First Major Collaboration Realized! "NMB48's Really Detour Day!" Event to Tour Parking Areas and NMB48 Official Shop
Key facts
- NMB48 x Hanshin Expressway: First Major Collaboration Realized! "NMB48's Really Detour Day!" Event to Tour Parking Areas and NMB48 Official Shop
- NMB48 and Hanshin Expressway are holding their first major collaboration event, "NMB48's Really Detour Day!" from June 16 to July 20, 2026. The event will take place at six Hanshin Expressway manned parking areas, featuring stamp rallies, original merchandise sales, and more, aiming to transform parking areas from mere rest stops into destinations.
- Source: PR Times
- Date: June 10, 2026
Direct answer
NMB48 and Hanshin Expressway are holding their first major collaboration event, "NMB48's Really Detour Day!" from June 16 to July 20, 2026. The event will take place at six Hanshin Expressway manned parking areas, featuring stamp rallies, original merchandise sales, and more, aiming to transform parking areas from mere rest stops into destinations.
- Citation
- NMB48 x Hanshin Expressway: First Major Collaboration Realized! "NMB48's Really Detour Day!" Event to Tour Parking Areas and NMB48 Official Shop (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
NMB48 and Hanshin Expressway are holding their first major collaboration event, "NMB48's Really Detour Day!" from June 16 to July 20, 2026. The event will take place at six Hanshin Expressway manned parking areas, featuring stamp rallies, original merchandise sales, and more, aiming to transform parking areas from mere rest stops into destinations.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 11:00
- 🔍 Collected: June 10, 2026 at 11:32 (32 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (53h 19m after Collected)
Origress Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yu Yoshitake), an entertainment capital company that delivers "fun" to the world, is collaborating with Hanshin Expressway Company Limited (Headquarters: Kita-ku, Osaka; President and CEO: Eiji Uematsu) to hold the collaborative event "NMB48's Really Detour Day!" with NMB48 at six manned parking areas (PAs) along the Hanshin Expressway.
This project merges Hanshin Expressway's initiative to create new ways to enjoy parking areas with the planning capabilities of Origress Inc., which handles numerous IP events. Building on the know-how gained from past collaborations, this project aims to promote the "destinationization" of PAs.
This project, an initiative to evolve PAs from "places to rest" into "destinations" where fans and drivers can have fun, has been realized through a collaboration with NMB48, an idol group representing the local Osaka area.
We will propose new ways to enjoy driving through this project.
Event Overview
Event Period: Tuesday, June 16, 2026 - Monday, July 20, 2026
Locations: Hanshin Expressway Manned Parking Areas
Izumiotsu PA (Sea Side), Izumiotsu PA (Land Side), Asashiobashi PA, Nakajima PA (Kobe Bound), Kyobashi PA (Eastbound), Kyobashi PA (Westbound)
Event Contents: PA Interior Decorations (Banners, Life-sized Panels) / Stamp Rally with Passports / Original Voice Messages / Food & Drink Purchase Benefits / Original Merchandise Sales / Original Merchandise Purchase Benefits
Campaign Site: https://www.hanshin-exp.co.jp/drivers/hiwayguide/event/2026_payorimichibiyori.html
*Period, event details, and target facilities are subject to change.
Event Details
This event will feature various attractions for all visitors.
Here are some of the main highlights:
■ Stamp Rally with Passports
By collecting stamps designed by the members for this event at various PAs, participants can enter a lottery for a chance to win a passport with stamps collected from touring the locations, personally signed by the members (with the customer's nickname).
Sales Price: 1,650 yen (tax included)
Stamp Locations (8 locations): Izumiotsu PA 3F (Sea Side, Land Side), Izumiotsu PA 11F (Sea Side), Nakajima PA 1F (Kobe Bound), Asashiobashi PA 1F, Kyobashi PA 1F (Eastbound), Kyobashi PA 3F (Westbound), NMB48 Official Shop
■ Food & Drink Purchase Benefits
For every collaboration-benefit eligible food item ordered at each facility, you will receive one random "Benefit Coaster" (8 types in total).
Eligible PAs: Izumiotsu PA (Sea Side/Land Side) Restaurants / Asashiobashi PA (Kanjo Line Bound) Restaurant / Kyobashi PA (Eastbound/Westbound) Restaurants
About NMB48
Following AKB48 in Tokyo's Akihabara and SKE48 in Nagoya's Sakae, NMB48 was established in Osaka. The name "NMB" is derived from the first letters of "NaMBa," the area in Namba, Osaka. Yasushi Akimoto, also a lyricist, serves as the general producer. The idol group began activities on October 9, 2010, with the concept of "idols you can meet." They perform approximately two-hour shows consisting of singing, dancing, and talking almost daily at the NMB48 Theater in Namba, Osaka.
【NMB48 Official Website】
URL: http://www.nmb48.com/
©NMB48
Seeking Collaboration Partners
Origress, through its "Lejafes" platform, aims to achieve further growth by collaborating with companies and organizations from various industries. We welcome inquiries from companies and organizations interested in partnerships in the following fields:
Leisure / Entertainment Facilities
Tourist Attractions
Hot Springs Facilities
Restaurants
Travel Agencies
Commercial Facilities
Local Governments
Inquiry Contact: https://origress.com/contact/
Origress Inc.
President and CEO: Yu Yoshitake
Address: 3-6-32 Nishi-Gotanda, Shinagawa-ku, Tokyo TERRACE SITE GOTANDA 3A
Capital: 1.087 billion yen
Number of Employees: 90 (Group total)
Business Overview: A unique entertainment capital that delivers "fun" to the world. Leveraging strengths in "Entertainment" x "Finance" x "Group Management," we strategically expand entertainment-related businesses across a 360-degree spectrum.
Official Website: https://origress.com/
[Contact for Inquiries]
Origress Inc. Public Relations Department
MAIL: lejapass_pr@origress.com
Keywords:
This project merges Hanshin Expressway's initiative to create new ways to enjoy parking areas with the planning capabilities of Origress Inc., which handles numerous IP events. Building on the know-how gained from past collaborations, this project aims to promote the "destinationization" of PAs.
This project, an initiative to evolve PAs from "places to rest" into "destinations" where fans and drivers can have fun, has been realized through a collaboration with NMB48, an idol group representing the local Osaka area.
We will propose new ways to enjoy driving through this project.
Event Overview
Event Period: Tuesday, June 16, 2026 - Monday, July 20, 2026
Locations: Hanshin Expressway Manned Parking Areas
Izumiotsu PA (Sea Side), Izumiotsu PA (Land Side), Asashiobashi PA, Nakajima PA (Kobe Bound), Kyobashi PA (Eastbound), Kyobashi PA (Westbound)
Event Contents: PA Interior Decorations (Banners, Life-sized Panels) / Stamp Rally with Passports / Original Voice Messages / Food & Drink Purchase Benefits / Original Merchandise Sales / Original Merchandise Purchase Benefits
Campaign Site: https://www.hanshin-exp.co.jp/drivers/hiwayguide/event/2026_payorimichibiyori.html
*Period, event details, and target facilities are subject to change.
Event Details
This event will feature various attractions for all visitors.
Here are some of the main highlights:
■ Stamp Rally with Passports
By collecting stamps designed by the members for this event at various PAs, participants can enter a lottery for a chance to win a passport with stamps collected from touring the locations, personally signed by the members (with the customer's nickname).
Sales Price: 1,650 yen (tax included)
Stamp Locations (8 locations): Izumiotsu PA 3F (Sea Side, Land Side), Izumiotsu PA 11F (Sea Side), Nakajima PA 1F (Kobe Bound), Asashiobashi PA 1F, Kyobashi PA 1F (Eastbound), Kyobashi PA 3F (Westbound), NMB48 Official Shop
■ Food & Drink Purchase Benefits
For every collaboration-benefit eligible food item ordered at each facility, you will receive one random "Benefit Coaster" (8 types in total).
Eligible PAs: Izumiotsu PA (Sea Side/Land Side) Restaurants / Asashiobashi PA (Kanjo Line Bound) Restaurant / Kyobashi PA (Eastbound/Westbound) Restaurants
About NMB48
Following AKB48 in Tokyo's Akihabara and SKE48 in Nagoya's Sakae, NMB48 was established in Osaka. The name "NMB" is derived from the first letters of "NaMBa," the area in Namba, Osaka. Yasushi Akimoto, also a lyricist, serves as the general producer. The idol group began activities on October 9, 2010, with the concept of "idols you can meet." They perform approximately two-hour shows consisting of singing, dancing, and talking almost daily at the NMB48 Theater in Namba, Osaka.
【NMB48 Official Website】
URL: http://www.nmb48.com/
©NMB48
Seeking Collaboration Partners
Origress, through its "Lejafes" platform, aims to achieve further growth by collaborating with companies and organizations from various industries. We welcome inquiries from companies and organizations interested in partnerships in the following fields:
Leisure / Entertainment Facilities
Tourist Attractions
Hot Springs Facilities
Restaurants
Travel Agencies
Commercial Facilities
Local Governments
Inquiry Contact: https://origress.com/contact/
Origress Inc.
President and CEO: Yu Yoshitake
Address: 3-6-32 Nishi-Gotanda, Shinagawa-ku, Tokyo TERRACE SITE GOTANDA 3A
Capital: 1.087 billion yen
Number of Employees: 90 (Group total)
Business Overview: A unique entertainment capital that delivers "fun" to the world. Leveraging strengths in "Entertainment" x "Finance" x "Group Management," we strategically expand entertainment-related businesses across a 360-degree spectrum.
Official Website: https://origress.com/
[Contact for Inquiries]
Origress Inc. Public Relations Department
MAIL: lejapass_pr@origress.com
Keywords:
FAQ
What is the main objective of this event?
The aim is to evolve parking areas from places to rest into "destinations" where fans and drivers can enjoy themselves.
Are there any event-exclusive merchandise?
Yes, original merchandise will be sold, and original coasters will be offered as benefits for food and drink purchases.
What are the benefits of the stamp rally?
As a completion prize, participants can win a chance to receive a passport with member signatures through a lottery.
What is the background of this collaboration?
It combines Hanshin Expressway's initiative to create new ways to enjoy PAs, Origress's planning capabilities, and NMB48's regional appeal.
Will the event be held outside of Osaka?
No, the event will be held at manned parking areas along the Hanshin Expressway (within Osaka and Hyogo Prefectures).