ajour Sendai Mitsukoshi Store: Jewelry Remodeling AND Gold/Platinum Buying Fair
Orient 4C's, which operates the jewelry remodeling specialty store 'ajour', will hold a jewelry remodeling and gold/platinum buying fair at the Sendai Mitsukoshi store. During the fair, the appraisal value will be increased by 5%, responding to growing interest in gold as an asset and increasing awareness of sustainability.
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- 📰 Published: May 15, 2026 at 21:00
- 🔍 Collected: May 15, 2026 at 12:32
- 🤖 AI Analyzed: May 15, 2026 at 13:22 (49 min after Collected)
Orient 4C's Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative: Mikiya Saegusa), which operates the jewelry remodeling and repair specialty store ajour, will hold a [Jewelry Remodeling AND Gold/Platinum Buying Fair] at its Sendai Mitsukoshi store.
We propose jewelry remodeling and customization that cherishes the charm of inherited jewelry while transforming it into a new form that suits modern lifestyles.
We handle customizations that utilize existing designs to create different items, such as changing a ring into a pendant, as well as repairs like broken chains, dislodged stones, and ring resizing.
We listen to each customer's thoughts and requests to refashion their jewelry into pieces that will be loved for a long time.
Remodeling/Repair Examples
Furthermore, ajour purchases jewelry made of 'gold,' a globally recognized asset that has recently attracted attention for investment purposes, and 'platinum,' a standard for wedding rings. We assess the items right in front of our customers and buy them at a price based on the day's market rate.
During the fair, we will purchase items at an appraisal value increased by 5%.
Please take advantage of this special opportunity to bring in your items.
ajour's 3 Buying Points [https://ajour.jp/recycle/]
1. Cash Purchase at a Clear Price
We purchase in cash based on the day's buying rate × grams.
2. On-the-Spot Assessment in Front of the Customer
We weigh the precious metal in front of you and present the purchase amount on the spot.
3. Appraisal by Concierges with Expert Jewelry Knowledge
Our concierges, who possess specialized knowledge of jewelry, carefully appraise each item one by one.
[Overview]
■ Period: May 18 (Mon) - May 31 (Sun), 2026
■ Venue: Sendai Mitsukoshi Main Building 7th Floor, Jewelry Salon
*The time required may vary depending on the number of items.
*For purchases, presentation of an official document for identity verification, such as a Personal Number Card (My Number Card) or driver's license, is required.
*When bringing multiple or high-value items, please allow about 30 minutes for detailed examination. The purchase will be made after the examination, so please be aware.
*During busy times, you may have to wait to be assisted. We appreciate your understanding.