<Experts (40) Rate "NISA Securities Companies" - Rakuten Securities Ranks No. 1 Overall for 2nd Consecutive Year, "NISA Banks" - MUFG Bank Ranks No. 1 Overall for 2nd Consecutive Year (Oricon Customer Satisfaction Survey)>

Image of NISA Securities Companies/Banks (from Photo AC)

Oricon Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Naoya Sato; Abbreviation: Oricon) announced on July 1, 2026, at 2:00 PM, the results of an expert evaluation survey for "NISA Securities Companies" and "NISA Banks" conducted by its group company, Oricon ME Inc., targeting 40 financial experts, on the "Oricon Customer Satisfaction®" official website. The ranking results are as follows:

"NISA Securities Companies/Banks (Expert Evaluation)" Overall Ranking Results (2026 Oricon Customer Satisfaction Survey)

《TOPICS》

"NISA Securities Companies (Expert Evaluation)"

Rakuten Securities Ranks No. 1 Overall for 2nd Consecutive Year, Also Ranks No. 1 in "Ease of Starting NISA" and "Information Provided" for 2nd Consecutive Year

SBI Securities Ranks No. 1 in "Investment Product Lineup" for 2nd Consecutive Year

"NISA Banks (Expert Evaluation)"

MUFG Bank Ranks No. 1 Overall for 2nd Consecutive Year, Ranks No. 1 in All Evaluation Categories

Resona Bank Achieves First Place in "Ease of Starting NISA" Category

<About the Expert Evaluation Rankings>

Oricon has previously released rankings based on evaluations by financial planners (FPs), primarily in the insurance sector. In recent years, interest in asset building has grown, and attention to long-term asset building using NISA has further increased.

Against this backdrop, this ranking, released for the second consecutive year, aims to provide information from both user and expert perspectives by evaluating not only user satisfaction but also the features and strengths of services from the viewpoint of experts with specialized knowledge, such as financial planners (FPs), to serve as a reference for consumers choosing services that suit them.

"NISA Securities Companies (Expert Evaluation)"

"NISA Securities Companies (Expert Evaluation)" Overall Ranking (2026 Oricon Customer Satisfaction Survey)

Rakuten Securities Ranks No. 1 Overall for 2nd Consecutive Year, Also Ranks No. 1 in "Ease of Starting NISA" and "Information Provided" for 2nd Consecutive Year

In this, the second release of the "NISA Securities Companies (Expert Evaluation)" ranking, Rakuten Securities has achieved the No. 1 overall ranking for the second consecutive year.

In terms of evaluation categories, it also ranked No. 1 in "Ease of Starting NISA" and "Information Provided" for the second consecutive year.

~Expert Evaluation Comments for Rakuten Securities~

Comments received include high praise for its beginner-friendly design and easy-to-understand site UI, making it recommendable for many people, and the satisfaction of having services other than NISA, such as Rakuten Point rewards, also being substantial. Furthermore, the abundance of articles and information for beginners, the ease of use of various tools like simulation functions, and the overall good balance were highly evaluated.

SBI Securities Ranks No. 2 Overall, Ranks No. 1 in "Investment Product Lineup" for 2nd Consecutive Year

SBI Securities ranked second overall. It also achieved the No. 1 ranking in the evaluation category "Investment Product Lineup" for the second consecutive year.

Additionally, Monex Securities, ranked third overall, placed in the TOP 3 for the evaluation categories "Ease of Starting NISA" and "Investment Product Lineup," receiving high evaluations in each category.

~Expert Evaluation Comments for SBI Securities and Monex Securities~

SBI Securities was highly praised for its comprehensive beginner-focused explanatory content and simulation functions, as well as its wide lineup of investment trusts suitable for long-term diversified investment and clear information disclosure.

Regarding Monex Securities, comments indicated that the account opening procedure is very easy to understand, and the order placement methods are explained with images, allowing even those not accustomed to computer operations to trade smoothly. The abundance of information content for investors was also evaluated positively.

PayPay Securities, Ranked 9th Overall, Rises to 3rd Place in "Ease of Starting NISA" from 6th Place Last Year

PayPay Securities, ranked 9th overall, rose to 3rd place in "Ease of Starting NISA" from 6th place last year.

~Expert Evaluation Comments for PayPay Securities~

High marks were given for the ease of starting investments through the app, the user flow from everyday smartphone apps, and the excellent intuitive UI.

"NISA Securities Companies (Expert Evaluation)" Category Ranking (2026 Oricon Customer Satisfaction Survey)

"NISA Banks (Expert Evaluation)"

"NISA Banks (Expert Evaluation)" Overall Ranking (2026 Oricon Customer Satisfaction Survey)

MUFG Bank Ranks No. 1 Overall for 2nd Consecutive Year, Achieves First Place in "Ease of Starting NISA"

In the "NISA Banks (Expert Evaluation)" ranking, MUFG Bank has achieved the No. 1 overall ranking for the second consecutive year.

In terms of evaluation categories, it secured the No. 1 position in all categories: "Ease of Starting NISA," "Investment Product Lineup," and "Information Provided." While "Investment Product Lineup" and "Information Provided" have been No. 1 for two consecutive years, "Ease of Starting NISA" rose from 3rd place last year to achieve its first No. 1 ranking.

~Expert Evaluation Comments for MUFG Bank~

Comprehensive evaluations were received regarding the handling of the eMAXIS Slim series, the coverage of major asset classes such as domestic stocks and developed country stocks, and the high convenience of smartphone apps and online trading.

Furthermore, the substantial number of funds handled and the provision of information through videos were also highly rated.

Resona Bank Achieves First Place in "Ease of Starting NISA"

Resona Bank rose from 3rd place overall last year to rank 2nd overall.

In terms of evaluation categories, it achieved a tie for first place in "Ease of Starting NISA," with a 0.5pt increase from the previous year. It also placed in the TOP 3 for "Investment Product Lineup" and "Information Provided." "Information Provided" improved its score by 1.2pt from the previous year, rising from 3rd place last year to 2nd place.

~Expert Evaluation Comments for Resona Bank~

It was evaluated as easy for beginners to use due to clear explanations of various points that beginners want to know, such as NISA explanations, how to open an account, and how to utilize NISA after opening it, and making product selection easier.

"NISA Banks (Expert Evaluation)" Category Ranking (2026 Oricon Customer Satisfaction Survey)

《Survey Overview》

Announcement Date: 2026/07/01 ■ Survey Organizer: Oricon ME Inc. ■ Survey Method: Internet Survey

――――――――――――――――――――――――――――――――――――――――――――――2026 Oricon Customer Satisfaction Survey

"NISA Securities Companies (Expert Evaluation)" "NISA Banks (Expert Evaluation)"

Number of Respondents: 40 experts

*In this survey, one respondent answered for multiple products.

Minimum Number of Respondents: 30

Number of Surveyed Companies (Services): Securities Companies (Expert Evaluation) 9 / Banks (Expert Evaluation) 6

Survey Period: 2026/04/15~2026/04/27

URL: https://life.oricon.co.jp/rank_nisa/#3

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