"ORICON Entertainment Market White Paper 2025" Released: Music Market Reaches Highest Level Since 2019 at 641.07 Billion Yen, Growing Trend Fueled by Streaming Expansion

Oricon Research Ltd. (Location: Minato-ku, Tokyo, President and Representative Director: Naoya Sato) has released the "ORICON Entertainment Market White Paper 2025," a market report that compiles market trends based on market research of the entertainment industry and one year's worth of Oricon ranking data. This release introduces the market overview and hit topics for 2025, based on detailed data compiled in this book regarding music, video, and books. "ORICON Entertainment Market White Paper 2025" https://biz-s.oricon.co.jp/hakusho/2025/ TOPICS 【Market Overview】 Music: Sales of 641.07 billion yen, highest since 2019 (*1), growing trend with streaming expansion Video: Music genre strong despite changes in viewing styles, accounting for over 50% of the market share Books: BOOK (*2) increases for the first time in 9 years, with growth in sales of maps/guides, business books, and children's books 【Hit Topics】 ① Snow Man wins double crowns in music and video software sales, with a total amount of 20.39 billion yen ② Mrs. GREEN APPLE surpasses 10 billion yen in digital sales, a first in Oricon history ③ Kenshi Yonezu and Chainsaw Man theme song dominate the latter half of the 2025 streaming market ④ Record-breaking hit of the movie "Kokuhou" spills over to the original novel ⑤ In sales by series, "ONE PIECE" ranks first for the first time in two years *1: Streaming surveys began in 2019. *2: Oricon divides the book market into three categories: BOOK, Bunko (paperbacks), and Comics. BOOK refers to general books such as hardcovers, new books, and mooks. ■ In 2025, music led the market, with "synergistic effects of media mix" being the key to revitalizing entertainment The 2025 entertainment market saw music lead the entire market with growth exceeding the previous year in both digital and physical formats. The estimated total sales revenue for the music market reached 641.07 billion yen, marking the highest sales performance since the commencement of streaming surveys in 2019. Streaming has become established as the foundation for daily music consumption, with long-term playback of hit songs supporting the expansion of the digital market. Meanwhile, the video market, while impacted by changes in viewing styles due to the spread of streaming services, saw the music genre show its presence by accounting for over 50% of the market share. Furthermore, the book market recorded an increase in sales for "BOOK" excluding paperbacks and comics. The synergistic effects of media mix, where each genre heightens enthusiasm, such as Kenshi Yonezu's "IRIS OUT" continuing its record-breaking hit from the latter half of 2025 into 2026, and "Kokuhou" which became a social phenomenon after its film adaptation, will likely continue to be the key to revitalizing the entertainment market. [Image Caption: Atsushi Kojima, General Manager, Marketing Department, Oricon Research Ltd.] 【Market Overview】 [Image Caption: Annual sales trends for music, video, and book markets] Music Market: Sales of 641.07 billion yen, highest since 2019, growing trend with streaming expansion The estimated total sales revenue for the music market in 2025, combining music software (*3) and digital (*4), reached 641.07 billion yen (a 6.7% increase year-on-year), setting a new record high since the start of streaming market surveys in 2019. Of this, the music software market was 250.76 billion yen (a 6.3% increase), with sales of 72.124 million units (a 1.1% increase), both exceeding the previous year in terms of value and volume. *3: Breakdown of music software: Singles, Albums, Music DVDs, Music Blu-ray Discs *4: Breakdown of digital: Digital tracks, Digital bundles, Streaming While the digital market continues to see a decrease in downloads, streaming expanded by approximately 8% year-on-year, bringing the total digital sales revenue to 390.3 billion yen (a 7.0% increase). Streaming has solidified its position as a routine form of music consumption, with the framework of long-term playback of hit songs supporting market expansion becoming clearer. Video Market: Music genre strong despite changes in viewing styles, accounting for over 50% of the market share The estimated total sales revenue for the video software market in 2025 (*5) was 122.57 billion yen (a 10.8% decrease year-on-year), and the estimated total sales volume was 14.063 million units (a 12.3% decrease), both falling by more than 10% compared to the previous year. Both DVD and Blu-ray Disc sales continue to decline. *5: Breakdown of video software: DVD, Blu-ray Disc Amidst the noticeable impact of changing viewing styles due to the spread of streaming services, the "Music" genre performed strongly among categories, reaching 63.13 billion yen (a 4.4% increase) and exceeding 50% of the market share. On the other hand, "Movies" at 13.94 billion yen (an 8.3% decrease), "Anime" at 25.42 billion yen (a 28.2% decrease), and "Dramas" at 9.35 billion yen (a 24.5% decrease) were sluggish. Book Market: BOOK increases for the first time in 9 years, with growth in sales of maps/guides, business books, and children's books The estimated total sales revenue for the book market in 2025 was 683.02 billion yen (a 2.1% decrease year-on-year), and the estimated total sales volume was 578.279 million units (a 7.3% decrease). The market size has shrunk for five consecutive years since 2020, when it temporarily recovered due to stay-at-home demand during the COVID-19 pandemic. This marks the lowest level since the book surveys began in 2009. Looking at the breakdown, "BOOK" (excluding paperbacks and comics) at 453.34 billion yen (a 1.3% increase) surpassed the previous year for the first time in nine years. By genre, "Maps/Guides," "Business Books," and "Children's Books" exceeded the previous year's sales, while "Bunko" was 67.02 billion yen (a 2.7% decrease) and "Comics" was 162.66 billion yen (a 10.3% decrease). Comic sales, in particular, significantly decreased due to factors such as the conclusion of popular series in 2024. 【Hit Topics】 ① Snow Man Wins Double Crowns in Music and Video Software Sales, Totaling 20.39 Billion Yen Snow Man secured first place in both annual music software and video software sales. In the "58th Oricon Annual Rankings 2025" Artist Sales Department Total Ranking, their total sales combining music software and digital reached 20.39 billion yen, marking the first place for the second consecutive year. Since their debut, Snow Man has steadily increased their sales, expanding year-on-year from 1.55 billion yen in fiscal year 2020. 2025 saw their sales reach their highest scale ever. [Image Caption: Music Software: Top 3 Annual Sales Revenue] [Image Caption: Video Software: Top 3 Annual Sales Revenue] ② Mrs. GREEN APPLE Surpasses 10 Billion Yen in Digital Sales, an Oricon First In terms of total annual digital sales revenue, combining digital singles (per track), digital albums, and streaming, Mrs. GREEN APPLE recorded over 10 billion yen, securing first place for the second consecutive year. This marks the first time in Oricon's history that digital sales have exceeded 10 billion yen. Notably, their song "Lilac," which ranked first in annual streaming, despite being released in April 2024, saw a significant increase in playback numbers in 2025, achieving hit status throughout the year. [Image Caption: Streaming: Top 3 Artist Total Sales Revenue] [Image Caption: Streaming: Top 3 Song Sales Revenue] ③ Kenshi Yonezu and Chainsaw Man Theme Song Dominate the Latter Half of the 2025 Streaming Market In the latter half of the 2025 streaming market, Kenshi Yonezu's "IRIS OUT," written as the theme song for the theatrical version of "Chainsaw Man: Requiem," became a hit. The song set a record for the longest consecutive weeks at number one in the weekly streaming rankings for a male solo artist, at 15 weeks, and surpassed 300 million cumulative playback counts, the fastest for a solo artist in history. In recent years, there has been a continuing trend of anime tie-in songs dominating the streaming market, such as YOASOBI's "Idol" in 2023 and Creepy Nuts' "Bling-Bang-Bang-Born" in 2024. [Image Caption: Playback trends for songs ranking #1 weekly in streaming for fiscal year 2025] ④ Record-breaking Hit of Movie "Kokuhou" Spills Over to Original Novel The movie "Kokuhou" starring Ryo Yoshizawa achieved a record-breaking hit, and its popularity extended to Shuichi Yoshida's original novel. "Kokuhou Vol. 1: Seishun Hen" recorded annual sales of 710 million yen (810,000 copies), and "Kokuhou Vol. 2: Kadou Hen" recorded 630 million yen (713,000 copies). In the "Oricon Annual 'Book' Ranking 2025," these two works took the 1st and 2nd positions in the paperback rankings. This marks the first time in Oricon's history that the top spots in a ranking were exclusively held by works from the same series. ⑤ In Total Sales by Series, "ONE PIECE" Ranks First for the First Time in Two Years In the Series Total Sales Revenue Ranking (*6), "ONE PIECE" ranked first for the first time in two years. Total sales reached 3.68 billion yen, moving up from 4th place the previous year. In terms of comic sales revenue, "ONE PIECE" volumes 111 (790 million yen), 112 (710 million yen), and 113 (570 million yen) swept the top three spots. Comics accounted for approximately 75% of the total sales for the "ONE PIECE" series. (*6) Combines sales of video and music software, and books for series works based on movies, dramas, anime, comics, novels, games, etc. [Image Caption: Series Total Sales Revenue Ranking: Top 3] ■ Market Report: Deciphering the Entertainment Industry with Data This book is a market report that deciphers the entertainment industry using data. In addition to the "Oricon Annual Rankings 2025" and a condensed version of the Oricon weekly rankings for one year, it compiles detailed data into a single volume, including market sizes and trends for music, video, and books; sales performance by genre and region; rankings of the top 50 manufacturers by sales; top 100 sales by lyricists/composers/arrangers; and top 100 single and album sales by producers/label directors. Book Title: "ORICON Entertainment Market White Paper 2025" List Price: 33,000 yen (30,000 yen + tax) Specifications: A4 size, 652 pages Published by: Oricon Research Ltd. ISBN: 978-4-87131-206-6 URL: https://biz-s.oricon.co.jp/hakusho/2025/ ・Overall Market Overview ・Music/Video/Book Market Trends ・Data ① 2025 Fiscal Year Annual Rankings ・Data ② 2025 Fiscal Year Weekly Rankings Condensed Edition Entertainment market information site where hits are visible: "ORICON BiZ online" http://biz.oricon.jp 【Inquiries regarding this book or data】 Oricon Research Ltd., Solution Business Division, Mail: [email protected]