Ranking of Highly Satisfied 'Used Car Dealerships' | AUTOBACS CARS Ranks First Overall for the 5th Consecutive Year (Oricon Customer Satisfaction Survey)
Autobacs Cars has been ranked first overall for customer satisfaction in the used car dealership category for the fifth consecutive year, according to the Oricon Customer Satisfaction Survey. Other dealerships like TAX, Apple, and Gulliver also achieved top rankings in specific categories.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 11:49 (379h 2m after Collected)
Oricon Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tsune Tsune Koike; Abbreviation: Oricon) announced on Wednesday, April 1, 2026, at 2:00 PM, the results of the customer satisfaction survey for 'Used Car Dealerships' conducted by its group company, oricon ME Inc., from the perspective of a third party, based on actual service users, on the official 'Oricon Customer Satisfaction®' website. The ranking results are as follows:
《TOPICS》
'Used Car Dealerships' 6th announcement since 2021
■ AUTOBACS CARS Ranks First Overall for the 5th Consecutive Year
Ranked 1st for 5 consecutive years in the vehicle type category 'Domestic Cars', and 1st for 2 consecutive years in the regional category 'Kanto'.
■ TAX Achieves First Place in Body Type Category 'Kei Cars'
Ranked 1st for the first time in 'Purchase Procedure', and 1st for 4 consecutive years in the regional category 'Kyushu/Okinawa'.
■ Apple Ranks 1st in the Regional Category 'Tokai' for the 2nd Consecutive Year
■ Gulliver Ranks 1st in Three Body Type Categories Including 'SUV/Crossover' and 'Station Wagon'
Ranked 1st in the regional categories 'Koshinetsu/Hokuriku', 'Kinki', and 'Chugoku/Shikoku'.
■ 'Keijidoshakan', Headquartered in Sapporo, Ranks 1st in the 'Hokkaido' Category for the First Time
This ranking surveyed 24 used car dealerships that conduct sales activities in physical stores and operate chain stores nationwide, without limiting to specific manufacturers or car models. The results are compiled based on survey responses from 5,610 individuals aged 18 to 75 who purchased a used car from a used car dealership within the past five years.
〈Ranking Structure〉
■ Overall
■ By Evaluation Item (7 items): 'Ease of Store Use', 'Availability of Used Cars', 'Quality of Used Cars', 'Salesperson's Customer Service Skills', 'Perceived Value for Money', 'Purchase Procedure', 'After-Sales Service'
■ By Category
・By Body Type: 'SUV/Crossover', 'Kei Cars', 'Compact/Hatchback', 'Station Wagon', 'Sedan', 'Minivan/One-Box'
・By Vehicle Type: 'Domestic Cars', 'Imported Cars/Foreign Cars'
・By Region: 'Hokkaido', 'Tohoku', 'Kanto', 'Koshinetsu/Hokuriku', 'Tokai', 'Kinki', 'Chugoku/Shikoku', 'Kyushu/Okinawa'
'Used Car Dealerships'
■ AUTOBACS CARS Ranks First Overall for the 5th Consecutive Year
Ranked 1st for 5 consecutive years in 'Domestic Cars', and 1st for 2 consecutive years in 'Kanto'
AUTOBACS CARS achieved the highest satisfaction score, marking its 5th consecutive year as the overall #1 ranked used car dealership since 2022.
In the rankings by the 7 evaluation items, it secured the top spot in 6 items, including 'Ease of Store Use', 'Salesperson's Customer Service Skills', and 'Perceived Value for Money'.
In the category rankings, it maintained its #1 position in the 'Domestic Cars' category for the 5th consecutive year.
Furthermore, it secured the #1 position in the 'Kanto' regional category for the 2nd consecutive year.
～ User Reviews for AUTOBACS CARS ～
"They listened carefully to my requests regarding year, model, etc., when I was looking for a car, so I was glad I decided to purchase (40s, Female)"
"They have all sorts of car-related goods, and their vehicle inspections and maintenance services are also substantial (60s+, Male)"
"The salesperson really listens to what I have to say (40s, Female)"
"The optional services are good, and I can rely on them for maintenance with peace of mind (60s+, Female)"
■ TAX Achieves First Place in Evaluation Item 'Purchase Procedure' and Body Type Category 'Kei Cars' for the First Time
Ranked 1st in the Regional Category 'Kyushu/Okinawa' for 4 Consecutive Years
Ranking second overall is TAX. They have consistently received high evaluations, ranking second overall for five consecutive years since 2022. Additionally, they achieved their first #1 ranking in the evaluation item 'Purchase Procedure' and the vehicle type category 'Kei Cars'. They have also secured the #1 position in the regional category 'Kyushu/Okinawa' for four consecutive years.
～ User Reviews for TAX ～
"The salesperson was attentive and consulted with me to find the car I wanted. They also provided advice after the purchase (50s, Female)"
"They introduced vehicles within my desired model and price range as much as possible, and also explained the pros and cons (50s, Female)"
"The car was as clean as new and a pleasure to drive (50s, Female)" "They accommodated even my detailed requests (40s, Female)"
■ Apple Ranks 1st in the Regional Category 'Tokai' for the 2nd Consecutive Year
Next, ranking third overall is Apple. Continuing from last year, they improved their scores in all evaluation items. They ranked in the TOP 3 in five items, including 'Quality of Used Cars', which consumers tend to prioritize highly, as well as 'Salesperson's Customer Service Skills', 'Perceived Value for Money', 'Purchase Procedure', and 'After-Sales Service'. They also secured the #1 position in the regional category 'Tokai' for the second consecutive year.
～ User Reviews for Apple ～
"They find good options according to my needs, and the after-sales service is also solid (50s, Female)"
"They explained things carefully so even beginners could understand (30s, Female)"
"I had a satisfactory negotiation, including the price and trade-in (30s, Male)"
"The car was delivered in good condition and clean (40s, Female)"
■ Gulliver Ranks 1st in Three Body Type Categories
Ranking eighth overall, Gulliver secured the #1 position in three body type categories: 'SUV/Crossover', 'Station Wagon', and 'Sedan'. They also ranked first in the regional categories 'Koshinetsu/Hokuriku', 'Kinki', and 'Chugoku/Shikoku'.
～ User Reviews for Gulliver ～
"They perfectly handled even minor initial defects (50s, Male)"
"After purchase, they frequently contacted me to check on the car's condition, and responded promptly when I had questions about procedures (20s, Female)"
"When I wanted to buy a specific car, they checked their inventory nationwide, including other branches, to find a better option (60s+, Male)"
■ Keijidoshakan Ranks 1st in the 'Hokkaido' Category for the First Time
In addition, Keijidoshakan, headquartered in Sapporo, ranked first overall in the regional category 'Hokkaido' for the first time.
Furthermore, Good Speed, which operates stores mainly in the Tokai area and specializes in selling used SUVs and 4WD vehicles, made its debut as a 'Highly Rated Company'.
*'Highly Rated Company' = Companies with more than half of the required number of responses and an overall score of 60.0 or higher.
～ User Reviews for Keijidoshakan ～
"Basic maintenance was done thoroughly before delivery, so I could drive the old car with peace of mind (40s, Male)"
"The customer service was friendly, and they answered my questions properly, which was helpful (40s, Female)"
"They had a wide variety of cars, and the after-sales service was solid (50s, Female)"
"They offered a car that met my conditions at a reasonable price (50s, Male)"
～ User Reviews for Good Speed ～
"They had a large inventory, and the salesperson's knowledge was extensive (50s, Female)"
"They provided accurate answers to my questions about operation (50s, Female)"
"They had high-quality cars even for models with low circulation, allowing me to choose (60s+, Male)"
《Survey Overview》
2026 Oricon Customer Satisfaction® Survey: Used Car Dealerships
■ Announcement Date: 2026/04/01 ■ Survey Conducted by: oricon ME Inc. ■ Survey Method: Internet Survey
■ Sample Size: 5,610 people ■ Minimum Required Respondents: 100+ ■ Number of Companies Surveyed (Services): 24
■ Definition: Used car dealerships meeting all the following conditions are eligible for ranking.
Used car dealerships meeting all the following conditions are eligible for ranking.
1) Do not limit to specific manufacturers or car models. *1
2) Conduct sales in physical stores.
3) Operate chain stores, not limited to specific regions. *2
4) Meet either a) or b): a) Operate in 4 or more of the 8 regional divisions: Hokkaido/Tohoku/Kanto/Koshinetsu/Hokuriku/Tokai/Kinki/Chugoku/Shikoku/Kyushu/Okinawa.
b) Operate in 2 or more of the 3 major regions: Kanto/Tokai/Kinki.
However, the following cases are excluded from ranking. *1
1) Store distribution and response data in the last 3 years are concentrated over 90% outside the Kanto region.
2) The prefectures where stores are located are limited to 4 or fewer of the 7 prefectures: Saitama, Chiba, Tokyo, Kanagawa, Aichi, Osaka, Hyogo.
*1: This does not apply to rankings by body type, vehicle type, or region.
*2: This does not apply to regional rankings.
■ Survey Period: 2025/12/01–2025/12/11, 2024/12/02–2024/12/11, 2023/12/14–2023/12/25
■ Survey Target Audience: Gender: Not specified, Age: 18-75, Region: Nationwide
Conditions: Individuals who purchased a used car from a used car dealership within the past 5 years and are aware of the price.
■ URL: https://life.oricon.co.jp/rank-used-car-sell/specialty/
*Only companies that met the minimum required number of respondents are eligible for ranking in 'Overall Ranking' and 'By Evaluation Item'.
For other categories, companies that met more than half of the minimum required number of respondents are eligible for ranking.
Keywords: Used car sales, Market research, Customer satisfaction, RankingFAQ
Which used car dealership ranked first overall in this survey?
Autobacs Cars ranked first overall for the fifth consecutive year.
What kind of companies were targeted in the survey?
24 used car dealerships that sell in physical stores and operate as chains, without limiting to specific manufacturers or car models, were targeted.
What are the conditions for the survey respondents?
The survey targeted 5,610 men and women nationwide, aged 18 to 75, who purchased a used car from a dealership within the past five years and are aware of the price.