Survey of 1,737 Actual Users: Oricon Customer Satisfaction® 'House Cleaning' Usage Data — 34.8% Cite 'Wanted Professional Help' as Top Reason
Oricon announced usage data from 1,737 house cleaning service users. The top reason for hiring was 'wanting professional help' (34.8%), with air conditioner cleaning being the most requested area at 85.8%.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:05 (486h 17m after Collected)
Oricon Inc. (Headquarters: Minato-ku, Tokyo; President: Hisashi Koike) announced on April 1, 2026, the usage data collected from 1,737 respondents of the 'House Cleaning' satisfaction survey published by its group company, oricon ME Inc. The findings provide insights into how consumers select and use these services.
### Survey Topics & Key Findings
1. **Information Sources for Selection**
'Official website of the service' was the most common at 68.9%, while 'Leaflets and flyers' remained significant at 26.0%, indicating a blend of digital and analog info-seeking behavior.
2. **Reasons for Requesting Service**
'Wanted to try professional help' topped the list at 34.8%. Decisions were also driven by convenience and price points.
3. **Cleaning Areas Requested**
'Air conditioner cleaning' was overwhelmingly the top choice at 85.8%. Water-related areas such as kitchens and bathrooms also ranked high.
4. **Frequency of Requests by Area**
For air conditioners, 'once every 2-3 years' was the most common response. For other areas, 'once a year' was the standard frequency.
*Note: Figures are rounded to the first decimal place. This report is based on supplementary data from the Oricon Customer Satisfaction® ranking participants. For more details, please visit the official ranking page at https://life.oricon.co.jp/rank-house-cleaning/.
### Survey Topics & Key Findings
1. **Information Sources for Selection**
'Official website of the service' was the most common at 68.9%, while 'Leaflets and flyers' remained significant at 26.0%, indicating a blend of digital and analog info-seeking behavior.
2. **Reasons for Requesting Service**
'Wanted to try professional help' topped the list at 34.8%. Decisions were also driven by convenience and price points.
3. **Cleaning Areas Requested**
'Air conditioner cleaning' was overwhelmingly the top choice at 85.8%. Water-related areas such as kitchens and bathrooms also ranked high.
4. **Frequency of Requests by Area**
For air conditioners, 'once every 2-3 years' was the most common response. For other areas, 'once a year' was the standard frequency.
*Note: Figures are rounded to the first decimal place. This report is based on supplementary data from the Oricon Customer Satisfaction® ranking participants. For more details, please visit the official ranking page at https://life.oricon.co.jp/rank-house-cleaning/.