Highly Satisfied 'Cryptocurrency Exchange' Ranking | 'Spot Trading' - bitbank and BITPOINT Tie for Overall 1st Place, 'Margin Trading' - bitFlyer Achieves Overall 1st Place for the First Time (Oricon Customer Satisfaction Survey)

Oricon announces customer satisfaction survey for cryptocurrency exchanges; bitbank, BITPOINT, and bitFlyer rank first in their respective categories.
金融,市場調査NQ 97/100出典:prnews

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  • 📰 Published: April 1, 2026 at 23:00
Image of 'Cryptocurrency Exchange' (AC material) Oricon Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hisashi Koike; Abbreviation: Oricon) announced the results of a customer satisfaction survey on 'Cryptocurrency Exchanges', conducted by its group company, oricon ME Inc., as a third party targeting actual service users. The results were published on the 'Oricon Customer Satisfaction®' official website on Wednesday, April 1, 2026, at 2 PM. 'Cryptocurrency Exchange' Overall Ranking (2026 Oricon Customer Satisfaction® Survey) TOPICS - **'Cryptocurrency Exchange Spot Trading' - bitbank and BITPOINT Tie for Overall 1st Place** - **bitbank Ranks Overall 1st for 3 Consecutive Years** - Ranks 1st for 'Fees' and 'System Stability' for 4 consecutive years. - Achieves the highest rating of 89.3% for the newly announced 'Security Reassurance'. - **BITPOINT Achieves Overall 1st Place for the First Time** - Ranks 1st in 'Campaigns' for 2 consecutive years and for the 3rd time in specific evaluation categories. - Ranks 1st for the first time in 'BTC/JPY' and 'ETH/JPY' by coin type. - **'Cryptocurrency Exchange Margin Trading'** - **bitFlyer Achieves Overall 1st Place for the First Time** - Ranks 1st in 5 evaluation categories: 'Account Opening', 'Ease of Trading', 'Information Provided', 'Campaigns', and 'System Stability'. - 'Security Reassurance', newly announced, is 88.0%. ―Ranking Structure― - Overall - By Evaluation Category (All 8 items): 'Account Opening', 'Ease of Trading', 'Fees', 'Asset Management', 'Information Provided', 'Campaigns', 'Customer Support', 'System Stability'. - By Section: 'By Level'* , 'By Coin Type', 'By Management Method'* (*only spot trading announced). ## 'Cryptocurrency Exchange Spot Trading' This survey targeted 6,526 men and women aged 20-69 nationwide who have primarily conducted spot cryptocurrency trading themselves using discretionary trading within the past three years. 'Cryptocurrency Exchange Spot Trading' Overall Ranking (2026 Oricon Customer Satisfaction® Survey) - **bitbank and BITPOINT Tie for Overall 1st Place** In this survey, **bitbank** and **BITPOINT** tied for overall 1st place. **bitbank** received the award for the third consecutive year, ranking 1st in 4 out of 8 evaluation categories: 'Ease of Trading', 'Fees', 'Information Provided', and 'System Stability'. Among these, 'Fees' and 'System Stability' received particularly high evaluations, ranking 1st for the fourth consecutive year. In the category-specific rankings, it ranked 1st for 'Beginner Investors' by level for two consecutive years and 1st for 'XRP/JPY' by coin type for the first time. Furthermore, for the <> 'Security Reassurance'*, it received the highest evaluation at **89.3%**. *This percentage is calculated from the responses to the question 'How secure do you feel about the security aspects of the company's services?' in this survey. **~Customer Reviews for bitbank~** "The usability was easy to understand, and inquiries were handled politely (Female, 40s)." "Very easy to use, account opening was smooth, and trading is simple. The emphasis on security is also good (Male, 40s)." "Fees are cheap and there are many tradable assets, which is good (Male, 20s)." Tied for overall 1st place, **BITPOINT** achieved its first overall 1st place. In the evaluation categories, it ranked 1st in 'Campaigns' for two consecutive years. It also ranked 1st for the first time in 'BTC/JPY' and 'ETH/JPY' by coin type. Following them, **GMO Coin** ranked 3rd overall. In the evaluation categories, it ranked 1st in 'Asset Management' for five consecutive years. **~Customer Reviews for BITPOINT~** "The operation method is simple and easy to understand. The support is kind and polite (Female, 50s)." "The ease of staking and the number of assets handled on the exchange are good (Male, 30s)." "Information is abundant and beginner-friendly (Male, 40s)." **~Customer Reviews for GMO Coin~** "It's easier to understand than other exchanges, and the system feels solid (Female, 60s+)." "The order screen is easy to understand, making purchases easy (Male, 30s)." 'Cryptocurrency Exchange Spot Trading' Ranking by Evaluation Category (2026 Oricon Customer Satisfaction® Survey) 'Cryptocurrency Exchange Spot Trading' Ranking by Section (2026 Oricon Customer Satisfaction® Survey) ## 'Cryptocurrency Exchange Margin Trading' This survey targeted 496 men and women aged 20-69 nationwide who have primarily conducted margin cryptocurrency trading themselves using discretionary trading within the past three years. 'Cryptocurrency Exchange Margin Trading' Overall Ranking (2026 Oricon Customer Satisfaction® Survey) - **bitFlyer Achieves Overall 1st Place for the First Time, also 1st in 'Account Opening' and 'Information Provided' for the First Time** In this survey, **bitFlyer** achieved its first overall 1st place. In the evaluation categories, it ranked 1st in 5 out of 8 items: 'Account Opening', 'Ease of Trading', 'Information Provided', 'Campaigns', and 'System Stability'. Among these, 'Account Opening' and 'Information Provided' ranked 1st for the first time. Also, the newly announced 'Security Reassurance'* received the highest evaluation at **88.0%**. *This percentage is calculated from the responses to the question 'How secure do you feel about the security aspects of the company's services?' in this survey. **~Customer Reviews for bitFlyer~** "The trading method is easy to understand, and deposits/withdrawals are easy (Male, 40s)." "Reliable due to the accuracy of information (Male, 40s)." "The service is stable and trading is always possible (Female, 40s)." **GMO Coin** ranked 2nd overall. In the evaluation categories, it ranked 1st in 'Fees', 'Asset Management', and 'Customer Support'. 'Customer Support' ranked 1st for three consecutive years, while 'Fees' and 'Asset Management' ranked 1st for the second time in three years* (*2023, 2026). **~Customer Reviews for GMO Coin~** "A wide variety of cryptocurrencies handled and low fees (Male, 50s)." "The screen is simple, trading is easy, and various fees are not incurred (Male, 40s)." "Even beginners can operate easily and use it without inconvenience (Male, 40s)." Following them, **Rakuten Wallet** moved up from 4th place overall last time. In the evaluation categories, it increased its score by **+2.6pt** from the previous survey for 'Campaigns'. Additionally, 'Account Opening', 'Fees', and 'System Stability' increased by more than 2.0pt from the previous survey. Users also praised the convenience of linking with Rakuten services, the sense of security from linking with Rakuten services they usually use, and the ability to earn Rakuten points. **~Customer Reviews for Rakuten Wallet~** "It's convenient to link with Rakuten services, and risk management is easy, which is good (Male, 30s)." "The website and in-app operations are excellent, allowing for smooth transactions (Male, 20s)." "The system is solid and reliable (Male, 30s)." --- **《Survey Overview》** - Ranking Announcement Date: 2026/04/01 - Survey Organizer: oricon ME Inc. - Survey Method: Internet survey - Survey Period: 2025/12/01-2025/12/12, 2024/11/27-2024/12/12, 2023/11/29-2023/12/13 **2026 Oricon Customer Satisfaction® Survey Cryptocurrency Exchange Spot Trading** - Sample Size: 6,526 people - Minimum Number of Respondents: 100 people or more - Number of Surveyed Companies (Services): 15 - Definition: Companies meeting all the following conditions: - 1) Registered with the Financial Services Agency as a cryptocurrency exchange operator. - 2) Provides cryptocurrency spot trading services. - 3) Supports BTC/JPY trading. - 4) Operates services primarily for cryptocurrency trading. - Survey Target: Gender: Not specified, Age: 20-69 years old, Region: Nationwide - Condition: Individuals who have primarily conducted spot cryptocurrency trading themselves using discretionary trading within the past three years. - URL: https://life.oricon.co.jp/rank-cryptocurrency/cash-transaction/ **2026 Oricon Customer Satisfaction® Survey Cryptocurrency Exchange Margin Trading** - Sample Size: 496 people - Minimum Number of Respondents: 50 people or more - Number of Surveyed Companies (Services): 10 - Definition: Companies meeting all the following conditions: - 1) Registered with the Financial Services Agency as a cryptocurrency exchange operator. - 2) Provides cryptocurrency margin trading services. - 3) Supports BTC/JPY trading. - 4) Operates services primarily for trading financial products. - Survey Target: Gender: Not specified, Age: 20-69 years old, Region: Nationwide - Condition: Individuals who have primarily conducted margin cryptocurrency trading themselves using discretionary trading within the past three years. Keywords: Cryptocurrency Exchange, Spot Trading, Margin Trading, Market Research, Customer Satisfaction, Ranking

FAQ

Which exchange has the highest customer satisfaction for spot trading?

bitbank and BITPOINT jointly secured the overall No. 1 position.

Which exchange ranked first for margin trading?

bitFlyer won its first overall No. 1 ranking.

What is 'Security Reassurance'?

It's an index indicating how much users feel secure about a company's security.