2026 Used Car Dealer Satisfaction Rankings: Autobacs Cars Wins 1st Place for 5th Consecutive Year (Oricon Survey)
The 2026 Oricon Customer Satisfaction Survey for 'Used Car Dealers' has been released. Autobacs Cars secured the overall 1st place for the fifth year in a row, while TAX topped the 'Light Car' category for the first time, signaling intensifying competition in specific segments.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:08 (486h 20m after Collected)
Oricon Inc. (Headquarters: Minato-ku, Tokyo; President: Ko Koike) announced the results of the 2026 'Used Car Dealer' customer satisfaction survey on April 1, 2026. The survey was conducted by its subsidiary, oricon ME, among actual service users from a third-party perspective. The key results are as follows:
### TOPICS
- **Autobacs Cars Wins Overall 1st Place for 5 Consecutive Years**
- It also took 1st place in the 'Domestic Car' category for 5 years straight and the 'Kanto' regional category for 2 consecutive years.
- **TAX Wins 1st Place in the 'Light Car' (Kei-car) Category for the First Time**
- TAX also secured the top spot in 'Purchase Procedures' for the first time and the 'Kyushu/Okinawa' region for 4 years running.
- **Apple Ranked 1st in the 'Tokai' Region for 2 Consecutive Years**
- **Gulliver Tops 3 Categories Including 'SUV/Cross Country' and 'Station Wagon'**
- Regionally, Gulliver ranked 1st in 'Koshinetsu/Hokoku', 'Kinki', and 'Chugoku/Shikoku'.
- **Sapporo-based 'Keijidoshakan' Ranks 1st in the 'Hokkaido' Region for the First Time**
### Survey Methodology
This ranking targetted 24 used car dealer chains that operate physical stores nationwide or across multiple regions, without limiting the cars to specific manufacturers. The results were aggregated from 5,610 respondents aged 18 to 75 who had purchased a used car at a dealer's shop within the last five years.
### Ranking Structure
- **Overall Ranking**
- **By Evaluation Item (7 items):** Ease of shop use, Richness of inventory, Quality of used cars, Staff service skills, Price satisfaction, Purchase procedures, and After-sales service.
- **By Department:**
- Body Type: SUV/Cross Country, Light Car (Kei), Compact/Hatchback, Station Wagon, Sedan, Minivan/One-box.
- Car Type: Domestic Car, Imported Car.
- Region: Hokkaido, Tohoku, Kanto, Koshinetsu/Hokuriku, Tokai, Kinki, Chugoku/Shikoku, Kyushu/Okinawa.
### TOPICS
- **Autobacs Cars Wins Overall 1st Place for 5 Consecutive Years**
- It also took 1st place in the 'Domestic Car' category for 5 years straight and the 'Kanto' regional category for 2 consecutive years.
- **TAX Wins 1st Place in the 'Light Car' (Kei-car) Category for the First Time**
- TAX also secured the top spot in 'Purchase Procedures' for the first time and the 'Kyushu/Okinawa' region for 4 years running.
- **Apple Ranked 1st in the 'Tokai' Region for 2 Consecutive Years**
- **Gulliver Tops 3 Categories Including 'SUV/Cross Country' and 'Station Wagon'**
- Regionally, Gulliver ranked 1st in 'Koshinetsu/Hokoku', 'Kinki', and 'Chugoku/Shikoku'.
- **Sapporo-based 'Keijidoshakan' Ranks 1st in the 'Hokkaido' Region for the First Time**
### Survey Methodology
This ranking targetted 24 used car dealer chains that operate physical stores nationwide or across multiple regions, without limiting the cars to specific manufacturers. The results were aggregated from 5,610 respondents aged 18 to 75 who had purchased a used car at a dealer's shop within the last five years.
### Ranking Structure
- **Overall Ranking**
- **By Evaluation Item (7 items):** Ease of shop use, Richness of inventory, Quality of used cars, Staff service skills, Price satisfaction, Purchase procedures, and After-sales service.
- **By Department:**
- Body Type: SUV/Cross Country, Light Car (Kei), Compact/Hatchback, Station Wagon, Sedan, Minivan/One-box.
- Car Type: Domestic Car, Imported Car.
- Region: Hokkaido, Tohoku, Kanto, Koshinetsu/Hokuriku, Tokai, Kinki, Chugoku/Shikoku, Kyushu/Okinawa.