2026 Oricon Customer Satisfaction Survey! First Announcement: Raffine Ranks No. 1 Overall for Relaxation Salons
Oricon ME announced its first-ever satisfaction survey for relaxation salons. Raffine took the overall top spot, leading in categories like treatment effectiveness and atmosphere, particularly among users aged 40 and older. Re.Ra.Ku placed second, while asian relaxation Villa topped the male category.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:20 (486h 32m after Collected)
Oricon Inc. (Headquarters: Minato-ku, Tokyo; President: Koichi Koike) announced the results of its 'Relaxation Salon' customer satisfaction survey on the official 'Oricon Customer Satisfaction®' website at 14:00 on Wednesday, April 1, 2026. This survey was conducted by group company oricon ME from an independent third-party standpoint targeting actual service users.
### Rankings Overview
- **1st Place Overall: Raffine**
- Ranked 1st in 'Salon Atmosphere/Cleanliness' and 'Treatment Effectiveness,' with a 2.5pt lead over 2nd place.
- Ranked 1st across all age groups from 40s to 60s and above.
- **2nd Place Overall: Re.Ra.Ku**
- Ranked 1st in 'Ease of Use.'
- **1st Place for Men: asian relaxation Villa**
- Secured the top spot with a 3.0pt lead over 2nd place.
### Evaluation Categories
The ranking is composed of overall satisfaction, 8 evaluation items (Ease of Site/App Use, Ease of Use, Treatment Menu, Salon Atmosphere/Cleanliness, Therapist Response, Therapist Skill, Treatment Effectiveness, and Cost Performance), and categories by gender and age group.
Raffine's dominance, particularly in quality-related aspects like atmosphere and effectiveness, highlights its strong brand loyalty among mature demographics. Meanwhile, Re.Ra.Ku stands out for its accessibility, and asian relaxation Villa shows strength in the growing male market.
### Rankings Overview
- **1st Place Overall: Raffine**
- Ranked 1st in 'Salon Atmosphere/Cleanliness' and 'Treatment Effectiveness,' with a 2.5pt lead over 2nd place.
- Ranked 1st across all age groups from 40s to 60s and above.
- **2nd Place Overall: Re.Ra.Ku**
- Ranked 1st in 'Ease of Use.'
- **1st Place for Men: asian relaxation Villa**
- Secured the top spot with a 3.0pt lead over 2nd place.
### Evaluation Categories
The ranking is composed of overall satisfaction, 8 evaluation items (Ease of Site/App Use, Ease of Use, Treatment Menu, Salon Atmosphere/Cleanliness, Therapist Response, Therapist Skill, Treatment Effectiveness, and Cost Performance), and categories by gender and age group.
Raffine's dominance, particularly in quality-related aspects like atmosphere and effectiveness, highlights its strong brand loyalty among mature demographics. Meanwhile, Re.Ra.Ku stands out for its accessibility, and asian relaxation Villa shows strength in the growing male market.