Orico Unveils Brand Key Visual
Orient Corporation (Orico) released its brand key visual on May 20, 2026, following a brand movie in January 2026, aiming to convey its purpose "Open the Future with You" and the message "Maybe with Orico, it's possible!"
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 23:00
- 🔍 Collected: May 20, 2026 at 14:31
- 🤖 AI Analyzed: May 21, 2026 at 12:15 (21h 43m after Collected)
Orient Corporation (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Umemiya; hereinafter "Orico") released its brand key visual on May 20, 2026, following the brand movie launched in January 2026.
Orico's purpose is "Go one step beyond that dream, Open the Future with You."
We aspire to be a trusted partner that genuinely supports each customer's "present" and "future," sometimes passionately leading them. Our desire to expand the possibilities for those pursuing dreams and challenges, and to support them in taking that next step, is encapsulated in the message "Maybe with Orico, it's possible!"
■ Future Developments
The brand key visual is scheduled to be displayed on billboards starting May 26 at JR Yotsuya Station, Tokyo Metro Kojimachi Station, and Tobu Tojo Line Fujimino Station.
Moving forward, Orico plans to utilize this for brand communication through various media, including in-station advertisements, in a touch different from videos. We aim to allow people to encounter Orico's message in various daily situations.
Orico's purpose is "Go one step beyond that dream, Open the Future with You."
We aspire to be a trusted partner that genuinely supports each customer's "present" and "future," sometimes passionately leading them. Our desire to expand the possibilities for those pursuing dreams and challenges, and to support them in taking that next step, is encapsulated in the message "Maybe with Orico, it's possible!"
■ Future Developments
The brand key visual is scheduled to be displayed on billboards starting May 26 at JR Yotsuya Station, Tokyo Metro Kojimachi Station, and Tobu Tojo Line Fujimino Station.
Moving forward, Orico plans to utilize this for brand communication through various media, including in-station advertisements, in a touch different from videos. We aim to allow people to encounter Orico's message in various daily situations.
FAQ
When did Orico release its brand key visual?
Orico released its brand key visual on May 20, 2026.
What is Orico's corporate purpose?
Orico's corporate purpose is "その夢の、一歩先へ Open the Future with You" (Go one step beyond that dream, Open the Future with You).
What message does Orico want to convey with its new brand?
Orico wants to convey the message "オリコとだったら、できるかも！" (Maybe with Orico, it's possible!).
Where will the new brand key visual be displayed?
The brand key visual will be displayed on billboards starting May 26 at JR Yotsuya Station, Tokyo Metro Kojimachi Station, and Tobu Tojo Line Fujimino Station.
What are Orico's future plans for brand communication?
Orico plans to utilize the brand key visual for brand communication through various media, including in-station advertisements, aiming to reach customers in their daily lives.