New 'Fukufuku Seika Market' Opens at JR Fukui Station's Jura Mall (2nd Floor), Featuring Fresh Produce from Local Farmers Across Fukui Prefecture

The 'Fukufuku Seika Market,' a new fresh produce market offering vegetables and fruits directly delivered from local farmers across Fukui Prefecture, will launch on July 1, 2026, at Fukubukukan (Fukui City Tourism and Local Products Hall), located on the 2nd floor of Jura Mall (formerly Hapirin) in front of Fukui Station.

Centered around the concept of 'A Place Where Fukui's Seasonal Delights Gather at the Station,' the 'Fukufuku Seika Market' aims to let visitors touring Fukui experience firsthand how delicious the region is, while also creating a convenient, welcoming space for local residents to shop in their daily lives.

While Fukubukukan has previously sold some agricultural products, it has received strong positive feedback from customers. Many have expressed desires such as 'We want more local vegetables' and 'We hope to see a wider selection of produce from across Fukui Prefecture.' In response, the facility is expanding its sales area and launching it as the 'Fukufuku Seika Market.'

The market will span 16 tsubo (approx. 53 sqm). Moving forward, we plan to strengthen partnerships with farmers across Fukui Prefecture, aiming to build a producer network of around 150 members in the future, and to promote the seasonal highlights and charm of Fukui. Additionally, we plan to gradually introduce various events such as tasting booths, allowing visitors to enjoy and engage with Fukui's food culture.

Furthermore, following the closure of 'Koppoi-ya,' the direct sales outlet operated by Ikeda Town inside the 'Bell' shopping center, we will begin offering agricultural products previously sold there as part of our new sales initiative. We also plan to expand collaborations with other high-quality local produce and processed goods from across the prefecture, including vegetables and processed items from Ikeda Town's 'Yuki Genki Shojiki Agriculture' program.

We are currently seeking farmers and producers who can supply vegetables, fruits, and other products to the 'Fukufuku Seika Market.'

We warmly welcome all interested producers—even those who wish to start with small quantities or simply discuss possibilities. We look forward to connecting with partners who will help us share the deliciousness and charm of Fukui from right in front of Fukui Station.

Comment from Fukui City Government, Tourism Promotion Division We are excited about this new initiative to open a vegetable sales area near Fukui Station, as it brings the charm of Fukui closer to both visitors and residents while improving local shopping convenience. We hope this space will not only promote Fukui's agricultural products and farmers but also become a hub that further energizes the area around the station, serving both tourists and local community members in their daily lives.

Comment from Otsuya Co., Ltd. We are currently experimenting and preparing to create a unique fresh produce market that's different from supermarkets or typical roadside stands—one that truly leverages its prime 'in front of the station' location. Fukui is home to many delicious yet still under-recognized vegetables, fruits, and farmers. We look forward to meeting producers who are willing to join us in growing this market, even if they'd like to start by offering just a small amount.

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Call for Producers The 'Fukufuku Seika Market' is currently seeking producers who can supply vegetables, fruits, and similar products.

Those interested in supplying products can contact us via the form below, or by phone or email.

https://www.orebo.jp/seika/

Contact: Otsuya Co., Ltd. (Okamoto, Taniguchi)

Mail: mdsuishin@orebo.jp TEL: 0776-34-7150

Facility Overview Fukui City Tourism and Local Products Hall 'Fukubukukan (Fukubukukan)' (2nd Floor, Jura Mall ※Formerly Hapirin)

Address: 1-2-1 Chuo, Fukui City, Fukui Prefecture 910-0006 Hours: 9:00–21:00 Phone: 0776-20-2929

※ 'Fukubukukan' is a tourism and local products hall operated by Otsuya Co., Ltd. under a designated management agreement with Fukui City.

Media Inquiries Public Relations & Promotion Team, Otsuya Co., Ltd. Mail: press@orebo.jp