Making Daily Flossing a Standard in Japan
Oral Care Co., Ltd. will launch a 7-day flossing habit challenge, 'Invitation from floorfloss,' starting April 1, 2026, aiming to promote preventive dentistry and make gum care a daily routine in Japan.
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- 📰 Published: April 1, 2026 at 19:00
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Our company supports April Dream, an initiative to make April 1st a day for sharing dreams. This press release outlines the dream of Oral Care Co., Ltd.
Oral Care Co., Ltd. (Headquarters: Arakawa-ku, Tokyo; President: Takuya Otake) promotes the spread of preventive dentistry based on evidence and concepts prevalent in Sweden. To ensure that the awareness and action that 'teeth can be protected' take root throughout Japan, we are announcing our latest initiative: 'making periodontal disease prevention using dental floss a part of everyday life.' As the first step toward realizing this dream, we will launch a 7-day flossing habit challenge titled 'Invitation from floorfloss ——Enjoy the Change for 7 Days——' starting Wednesday, April 1, 2026.
Why We Aim for a 'Society Where Flossing is Normal'
According to a survey by the Ministry of Health, Labour and Welfare, over 90% of Japanese people brush their teeth every day. Against the backdrop of this rising awareness of self-care, the number of people suffering from cavities has been on the decline in recent years.
On the other hand, the number of people with 'periodontal pockets of 4mm or more,' an indicator of the progression of periodontal disease, increases with age. Care for periodontal pockets is difficult with a toothbrush alone, and the current situation is that it is not being adequately addressed.
Periodontal disease is a bacterial infection in which plaque (bacteria) accumulated in periodontal pockets causes inflammation of the gums. As it progresses, the bone supporting the teeth dissolves, which can lead to tooth loss. If it is in the early stage of gingivitis, it can be improved with daily care. That is precisely why, now that brushing teeth has become standard, the next necessary step is 'care to protect the gums (= periodontal pocket care).'
Oral Care Co., Ltd. (Headquarters: Arakawa-ku, Tokyo; President: Takuya Otake) promotes the spread of preventive dentistry based on evidence and concepts prevalent in Sweden. To ensure that the awareness and action that 'teeth can be protected' take root throughout Japan, we are announcing our latest initiative: 'making periodontal disease prevention using dental floss a part of everyday life.' As the first step toward realizing this dream, we will launch a 7-day flossing habit challenge titled 'Invitation from floorfloss ——Enjoy the Change for 7 Days——' starting Wednesday, April 1, 2026.
Why We Aim for a 'Society Where Flossing is Normal'
According to a survey by the Ministry of Health, Labour and Welfare, over 90% of Japanese people brush their teeth every day. Against the backdrop of this rising awareness of self-care, the number of people suffering from cavities has been on the decline in recent years.
On the other hand, the number of people with 'periodontal pockets of 4mm or more,' an indicator of the progression of periodontal disease, increases with age. Care for periodontal pockets is difficult with a toothbrush alone, and the current situation is that it is not being adequately addressed.
Periodontal disease is a bacterial infection in which plaque (bacteria) accumulated in periodontal pockets causes inflammation of the gums. As it progresses, the bone supporting the teeth dissolves, which can lead to tooth loss. If it is in the early stage of gingivitis, it can be improved with daily care. That is precisely why, now that brushing teeth has become standard, the next necessary step is 'care to protect the gums (= periodontal pocket care).'