Oracle Announces Fusion Agentic Applications for Customer Experience Operations
Oracle today announced "Oracle Fusion Agentic Applications" for customer experience operations. These new agentic applications are powered by a team of specialized AI agents designed for enterprise use, working collaboratively to enhance decision-making and execution across sales, customer service, and marketing.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 14:01 (29 min after Collected)
Oracle AI World Tour, New York - April 30, 2026
(This material is an excerpt of a press release announced by Oracle on April 9, 2026)
Oracle today announced "Oracle Fusion Agentic Applications" for customer experience operations. These new agentic applications are powered by a team of multiple specialized AI agents working collaboratively. These AI agents are built to be outcome-oriented, make decisions based on autonomous reasoning, and are designed for enterprise use. Integrated into "Oracle Fusion Cloud Applications," "Fusion Agentic Applications" for customer experience operations securely access integrated enterprise data, workflows, policies, approval hierarchies, permissions, and transaction contexts, assisting with decision-making and execution within sales, customer service, and marketing processes.
Chris Leone, Executive Vice President of Application Development at Oracle, stated, "Customer expectations and operational complexity are outpacing the capabilities of traditional systems. There is an urgent need for applications that not only support operations but actively generate outcomes. With the new 'Fusion Agentic Applications' for customer experience, sales, service, and marketing teams can move beyond static workflows to outcome-focused execution that increases efficiency, fosters loyalty, and expands revenue."
The new "Fusion Agentic Applications" run on "Oracle Cloud Infrastructure" and extend the world's most comprehensive cloud application suite by leveraging industry-leading LLMs. This allows sales, customer service, and marketing leaders to significantly improve business outcomes, going beyond mere operational support. Operating within the security framework of existing "Oracle Fusion Applications," they autonomously perform routine tasks within defined limitations, while extracting and presenting exceptional events, trade-offs, and decision-making situations where human judgment significantly impacts outcomes.
Currently, the following five new "Fusion Agentic Applications" are available for "Oracle Fusion Cloud Customer Experience (CX)":
Contract Compliance Workspace: Monitors the entire enterprise contract portfolio end-to-end, assisting with identifying, prioritizing, and responding to risks, enabling sales representatives to advance deals and protect revenue. By semantically analyzing contracts, it helps detect deviations from policies and suggests next actions. This transforms manual contract management into proactive risk management, contributing to reduced cycle times and improved deal quality.
Cross-Sell Program Workspace: Assists sales teams in improving close rates, lowering customer acquisition costs, identifying growth opportunities, and generating predictable recurring revenue. This transforms reactive campaigns into proactive, always-on revenue expansion.
Marketing Command Center: Assists marketing teams in identifying new revenue opportunities, prioritizing target segments, and initiating optimal growth programs based on integrated enterprise-wide signals. This transforms manual analysis of fragmented data sources into coordinated, continuous growth execution.
Sales Command Center: Assists sales teams in converting more leads, reducing churn, and accelerating revenue growth. This replaces manual management with continuous monitoring, risk analysis, and execution of optimal next actions.
Service Manager Workspace: Continuously monitors service operations and visualizes escalations, customer risk, and service performance, helping service teams improve service quality and reduce resolution time. This evolves traditional service dashboards into proactive, action-oriented assistants.
(This material is an excerpt of a press release announced by Oracle on April 9, 2026)
Oracle today announced "Oracle Fusion Agentic Applications" for customer experience operations. These new agentic applications are powered by a team of multiple specialized AI agents working collaboratively. These AI agents are built to be outcome-oriented, make decisions based on autonomous reasoning, and are designed for enterprise use. Integrated into "Oracle Fusion Cloud Applications," "Fusion Agentic Applications" for customer experience operations securely access integrated enterprise data, workflows, policies, approval hierarchies, permissions, and transaction contexts, assisting with decision-making and execution within sales, customer service, and marketing processes.
Chris Leone, Executive Vice President of Application Development at Oracle, stated, "Customer expectations and operational complexity are outpacing the capabilities of traditional systems. There is an urgent need for applications that not only support operations but actively generate outcomes. With the new 'Fusion Agentic Applications' for customer experience, sales, service, and marketing teams can move beyond static workflows to outcome-focused execution that increases efficiency, fosters loyalty, and expands revenue."
The new "Fusion Agentic Applications" run on "Oracle Cloud Infrastructure" and extend the world's most comprehensive cloud application suite by leveraging industry-leading LLMs. This allows sales, customer service, and marketing leaders to significantly improve business outcomes, going beyond mere operational support. Operating within the security framework of existing "Oracle Fusion Applications," they autonomously perform routine tasks within defined limitations, while extracting and presenting exceptional events, trade-offs, and decision-making situations where human judgment significantly impacts outcomes.
Currently, the following five new "Fusion Agentic Applications" are available for "Oracle Fusion Cloud Customer Experience (CX)":
Contract Compliance Workspace: Monitors the entire enterprise contract portfolio end-to-end, assisting with identifying, prioritizing, and responding to risks, enabling sales representatives to advance deals and protect revenue. By semantically analyzing contracts, it helps detect deviations from policies and suggests next actions. This transforms manual contract management into proactive risk management, contributing to reduced cycle times and improved deal quality.
Cross-Sell Program Workspace: Assists sales teams in improving close rates, lowering customer acquisition costs, identifying growth opportunities, and generating predictable recurring revenue. This transforms reactive campaigns into proactive, always-on revenue expansion.
Marketing Command Center: Assists marketing teams in identifying new revenue opportunities, prioritizing target segments, and initiating optimal growth programs based on integrated enterprise-wide signals. This transforms manual analysis of fragmented data sources into coordinated, continuous growth execution.
Sales Command Center: Assists sales teams in converting more leads, reducing churn, and accelerating revenue growth. This replaces manual management with continuous monitoring, risk analysis, and execution of optimal next actions.
Service Manager Workspace: Continuously monitors service operations and visualizes escalations, customer risk, and service performance, helping service teams improve service quality and reduce resolution time. This evolves traditional service dashboards into proactive, action-oriented assistants.