Open Up Group Conducts Test Marketing at "Tokyo Momoclo Land"
Open Up Group conducted test marketing for flower arrangements created by its special subsidiary at "Tokyo Momoclo Land." Based on 981 responses, high demand for practical "Oshi-katsu" (fan activity) goods and "Oshi-color" (favorite color) items was confirmed, which will be utilized for future product development.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 17:25
- 🔍 Collected: May 14, 2026 at 08:32
- 🤖 AI Analyzed: May 14, 2026 at 09:19 (47 min after Collected)
Open Up Group Co., Ltd. (Headquarters: Minato-ku, Tokyo; Chairman and CEO: Yutaka Nishida; hereinafter "the Company") conducted test marketing targeting visitors for product samples (flower arrangements) from the product business of Open Up With Co., Ltd. (Headquarters: Sagamihara City, Kanagawa Prefecture; Representative Director: Motoei Yashiki; hereinafter "Open Up With"), a special subsidiary.
This test marketing was conducted on Sunday, May 3, 2026, targeting visitors to "Momoclo 18th Anniversary Event Tokyo Momoclo Land" held at Tokyo Metropolitan Gymnasium (Shibuya-ku, Tokyo). On the day of the event, an "Open Up Group Booth" was set up within the venue, exhibiting product samples and other items. A lottery was held to present flower arrangements inspired by Momoclo's four signature colors and all colors to those who answered a questionnaire.
Visitors to the booth viewed product samples of flower arrangements created by Open Up With and answered questions about their color preferences, desired elements in "Oshi-katsu" (fan activity) merchandise, and their experience with purchasing flowers.
* Venue様子 (Appearance of the venue)
* Product display様子 (Appearance of product display)
* Product list
**Implementation Overview**
* Date: Sunday, May 3, 2026
* Location: Open Up Booth in the area around Tokyo Metropolitan Gymnasium
* Content: Test marketing related to flower arrangements
* Target: "Tokyo Momoclo Land" visitors
* Number of responses: 981 people
* Method: Questionnaire via QR code
* Event Details: A lottery to present Momoclo-colored flower arrangements to questionnaire respondents
* Purpose: To understand visitor reactions and needs for flower arrangement samples
**Questionnaire Content and Results**
981 people responded to the questionnaire. Respondents primarily ranged from their 20s to 50s, with a gender breakdown of 50.5% male and 48.4% female, indicating responses from a wide range of demographics.
Regarding "desired flower arrangement color," "all colors" (all member colors) was the most popular response at 35.7%. This confirmed a demand for vibrant combinations and the enjoyment of all member colors together.
Furthermore, when asked "what kind of merchandise would you be happy to have for your favorite idol (Oshi)," "practical items" was the most common response at 52.9%, followed by "limited edition items" at 23.5% and "items usable at live concerts" at 23.1%. This revealed that for "Oshi-katsu" goods, practicality and uniqueness, in addition to commemorative and special feelings, are highly valued for daily use.
Regarding flower purchasing experience, multiple responses showed that 767 people had purchased fresh flowers as gifts, confirming that flowers are a familiar option for presents.
Other comments included voices such as "good for event memories," "would buy if sold," "beautiful with Oshi colors," "happy with the special feeling," and "a wonderful project to feel Oshi through flowers." This suggests that flower arrangements incorporating "Oshi colors" were positively received as products that expand the enjoyment of fan activities.
* Winners
* Winners
* Winners
Open Up With Co., Ltd. is a special subsidiary that operates businesses such as administrative outsourcing for various Open Up Group companies by staff with disabilities, flower arrangement production, and manufacturing paper products from recycled paper.
In the flower arrangement business, staff are involved in creating original products. The purpose of this test marketing was to reflect actual customer feedback in future product development for flower arrangements. Going forward, based on the opinions received, we will consider color variations, designs, uses, and sales methods to continue creating products that more people will want to pick up.
**Open Up Group Co., Ltd.**
Open Up Group Co., Ltd. is a holding company that primarily develops its business around engineer staffing services.
Through its 14 group companies in Japan, it provides dispatch and commissioned development of highly specialized technical personnel who support Japan's core industries, including automotive, electrical, semiconductor manufacturing, IT, and construction.
Under the purpose of "To open up the possibilities of each individual through happy work for society," we are committed to maximizing human resource value and solving social issues.
URL: https://www.openupgroup.co.jp/
This test marketing was conducted on Sunday, May 3, 2026, targeting visitors to "Momoclo 18th Anniversary Event Tokyo Momoclo Land" held at Tokyo Metropolitan Gymnasium (Shibuya-ku, Tokyo). On the day of the event, an "Open Up Group Booth" was set up within the venue, exhibiting product samples and other items. A lottery was held to present flower arrangements inspired by Momoclo's four signature colors and all colors to those who answered a questionnaire.
Visitors to the booth viewed product samples of flower arrangements created by Open Up With and answered questions about their color preferences, desired elements in "Oshi-katsu" (fan activity) merchandise, and their experience with purchasing flowers.
* Venue様子 (Appearance of the venue)
* Product display様子 (Appearance of product display)
* Product list
**Implementation Overview**
* Date: Sunday, May 3, 2026
* Location: Open Up Booth in the area around Tokyo Metropolitan Gymnasium
* Content: Test marketing related to flower arrangements
* Target: "Tokyo Momoclo Land" visitors
* Number of responses: 981 people
* Method: Questionnaire via QR code
* Event Details: A lottery to present Momoclo-colored flower arrangements to questionnaire respondents
* Purpose: To understand visitor reactions and needs for flower arrangement samples
**Questionnaire Content and Results**
981 people responded to the questionnaire. Respondents primarily ranged from their 20s to 50s, with a gender breakdown of 50.5% male and 48.4% female, indicating responses from a wide range of demographics.
Regarding "desired flower arrangement color," "all colors" (all member colors) was the most popular response at 35.7%. This confirmed a demand for vibrant combinations and the enjoyment of all member colors together.
Furthermore, when asked "what kind of merchandise would you be happy to have for your favorite idol (Oshi)," "practical items" was the most common response at 52.9%, followed by "limited edition items" at 23.5% and "items usable at live concerts" at 23.1%. This revealed that for "Oshi-katsu" goods, practicality and uniqueness, in addition to commemorative and special feelings, are highly valued for daily use.
Regarding flower purchasing experience, multiple responses showed that 767 people had purchased fresh flowers as gifts, confirming that flowers are a familiar option for presents.
Other comments included voices such as "good for event memories," "would buy if sold," "beautiful with Oshi colors," "happy with the special feeling," and "a wonderful project to feel Oshi through flowers." This suggests that flower arrangements incorporating "Oshi colors" were positively received as products that expand the enjoyment of fan activities.
* Winners
* Winners
* Winners
Open Up With Co., Ltd. is a special subsidiary that operates businesses such as administrative outsourcing for various Open Up Group companies by staff with disabilities, flower arrangement production, and manufacturing paper products from recycled paper.
In the flower arrangement business, staff are involved in creating original products. The purpose of this test marketing was to reflect actual customer feedback in future product development for flower arrangements. Going forward, based on the opinions received, we will consider color variations, designs, uses, and sales methods to continue creating products that more people will want to pick up.
**Open Up Group Co., Ltd.**
Open Up Group Co., Ltd. is a holding company that primarily develops its business around engineer staffing services.
Through its 14 group companies in Japan, it provides dispatch and commissioned development of highly specialized technical personnel who support Japan's core industries, including automotive, electrical, semiconductor manufacturing, IT, and construction.
Under the purpose of "To open up the possibilities of each individual through happy work for society," we are committed to maximizing human resource value and solving social issues.
URL: https://www.openupgroup.co.jp/