Healing Character 'Hagumun' Travels Across Japan—'Local Hagumun Campaign' in Progress, Collaborating with Tourism Resources from 47 Prefectures: Opentone Inc.
Opentone Inc. is promoting the "Local Hagumun Campaign," where its childcare support character, "Hagumun," travels throughout Japan. The project aims to create new forms of regional promotion by collaborating with local governments and tourism associations, designing unique Hagumun characters that incorporate the tourist attractions and specialties of each of the 47 prefectures. The company is actively seeking partnerships for tourism promotion, digital hometown tax return gifts, and joint LINE stamp development.
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- 📰 Published: April 14, 2026 at 20:00
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Opentone Inc. (Chiyoda-ku, Tokyo) operates the childcare support character "Hagumun" (https://hagumu.info). Aiming for a new form of regional promotion through a character popular with the child-rearing generation, the company is currently running the "Local Hagumun Campaign" with an eye toward collaboration with local governments and tourism associations nationwide.
▲ Local Hagumun characters adorned with the unique characteristics of each prefecture
**Background—Regional Promotions Struggling to Reach the Parenting Generation**
In Japan's domestic tourism promotion, information dissemination using characters is becoming established. However, while the child-rearing generation (parents in their 20s to 40s) is one of Japan's largest consumer segments, opportunities for collaboration with characters that deeply resonate with this demographic are limited.
"Hagumun" is a childcare support character created with the concept of "A little hug for your heart," aiming to deliver moments of relief amidst the busyness of parenting. A fan community, centered around the child-rearing generation, has been growing through free content such as 4-panel comics, mini-games, and coloring pages.
**Campaign Overview—A Story of Hagumun Traveling Across Japan**
The "Local Hagumun Campaign" is a project that sequentially creates and releases original characters that fuse Hagumun with the unique tourism resources, local specialties, and traditional culture of various regions, based on the story of Hagumun traveling through all 47 prefectures of Japan.
The unique characteristics of each region are carefully incorporated into the character designs, such as a Hagumun adorned with the wind ripples of the Tottori Sand Dunes, a Hagumun featuring the intricate patterns of Kanuma Kumiko woodwork, and a Hagumun inspired by Ibaraki's straw natto. The released Local Hagumun are being shared on Instagram with the hashtag "#ご当地ハグムン" (#LocalHagumun).
In the future, there are plans to release a "Nationwide Conquest Map" page on the website, placing the Local Hagumun on a map of Japan. We will develop this into content that fans can enjoy by finding the Hagumun for their hometown or current residence.
**Completed Prefectures (As of April 2026 - 14 prefectures)**
*Please check the official Instagram (#ご当地ハグムン).
https://www.instagram.com/hagumun_official/
**To Local Governments and Tourism Associations—Possibilities for Collaboration**
Our company welcomes the following types of collaborations utilizing Local Hagumun.
① Tourism Promotion Collaboration
You can use the illustrations of Local Hagumun in your tourism PR content and social media posts. This allows for a different approach from conventional tourism promotions, with a focus on reaching the parenting generation. In creating each prefecture's character, we carefully research the region's tourism resources and culture for the design, and we value accurately representing the area's charm.
② Digital Hometown Tax Return Gifts
It is possible to offer high-resolution Local Hagumun wallpapers or limited-edition LINE stamps as digital return gifts exclusively for those who have made a hometown tax donation to that municipality. Digital return gifts require no inventory or shipping costs, add a new appeal, and can provide a unique experiential value to donors.
③ Joint Development of LINE Stamps
Hagumun already has LINE stamps available up to Vol. 5 (LINE STORE). We also plan to turn Local Hagumun into LINE stamps. We can also consider initiatives to develop region-specific stamps for local residents and tourists.
Representatives of interested local governments and tourism associations, please contact us at the inquiry point below.
**What is Hagumun?**
"Hagumun" is a childcare support character operated by Opentone Inc. With the concept of "A little hug for your heart," it provides free content that helps people feel they are "not alone" in the midst of busy parenting.
1. "Manga" for a chuckle and a moment of relaxation
4-panel comics based on common parenting experiences. We update with episodes that make you smile and think, "I get it!" amidst your busy days.
2. "Mini-games" for parents and children to try together
We offer two titles and 36 stages of mini-games that can be easily played in a browser. Parents and children can enjoy them in their spare time.
3. "Coloring pages" to enjoy by coloring
We distribute free coloring page data tailored to seasons and themes. They are popular for being easy to print and enjoy right away.
4. Bring Hagumun into your daily conversations with LINE stamps
Up to Vol. 5 are on sale at the LINE STORE. A collection of gentle stamps that are easy to use in daily conversations is available.
**Comment from the Person in Charge**
Opentone Inc., HAGUMU Manager
"Local Hagumun are designed after carefully researching the tourism resources and culture of each region. We aim to create characters that local people will think, 'This is so like our prefecture!' and we cherish the joy people feel when they find their own region's Hagumun. We would be delighted to work with local governments and tourism associations to create a new form of regional PR through Hagumun."
**How will Hagumun grow in the future?**
- Completion of Local Hagumun for all 47 prefectures
- Launch of the "Nationwide Conquest Map" page on the website
- Series development of Local Hagumun LINE stamps
- Promotion of collaborations with regional companies and local governments
**Service Overview**
Name: HAGUMU (Hagumun)
Release Date: March 2026
Content: A healing character content enjoyable through manga, mini-games, coloring pages, LINE stamps, etc.
Official Website: HAGUMU Official Site
Operating Company: Opentone Inc.
**Related Links**
Hagumun | A little hug for your heart. https://hagumu.info/
Hagumun Official X https://x.com/HAGUMU2025
Hagumun Official Instagram https://www.instagram.com/hagumun_official/
LINE STORE URL https://store.line.me/stickershop/author/5617748/ja
◼️ **Company Profile**
Company Name: Opentone Inc.
Location: 6F Sudacho Sashida Building, 2-5-2 Kanda-Sudacho, Chiyoda-ku, Tokyo 101-0041
Representative: Daisuke Sato
Business Content: Cloud service business, system integration business. Provides web system development and system consulting, development and provision of various services, services using IT technologies such as AI, big data, and IoT, and research and development.
Corporate Site: https://www.opentone.co.jp/
◼️ **Contact Information**
Opentone Inc. Service Development Office, HAGUMU Department
Contact Form: https://www.opentone.co.jp/front/contact
▲ Local Hagumun characters adorned with the unique characteristics of each prefecture
**Background—Regional Promotions Struggling to Reach the Parenting Generation**
In Japan's domestic tourism promotion, information dissemination using characters is becoming established. However, while the child-rearing generation (parents in their 20s to 40s) is one of Japan's largest consumer segments, opportunities for collaboration with characters that deeply resonate with this demographic are limited.
"Hagumun" is a childcare support character created with the concept of "A little hug for your heart," aiming to deliver moments of relief amidst the busyness of parenting. A fan community, centered around the child-rearing generation, has been growing through free content such as 4-panel comics, mini-games, and coloring pages.
**Campaign Overview—A Story of Hagumun Traveling Across Japan**
The "Local Hagumun Campaign" is a project that sequentially creates and releases original characters that fuse Hagumun with the unique tourism resources, local specialties, and traditional culture of various regions, based on the story of Hagumun traveling through all 47 prefectures of Japan.
The unique characteristics of each region are carefully incorporated into the character designs, such as a Hagumun adorned with the wind ripples of the Tottori Sand Dunes, a Hagumun featuring the intricate patterns of Kanuma Kumiko woodwork, and a Hagumun inspired by Ibaraki's straw natto. The released Local Hagumun are being shared on Instagram with the hashtag "#ご当地ハグムン" (#LocalHagumun).
In the future, there are plans to release a "Nationwide Conquest Map" page on the website, placing the Local Hagumun on a map of Japan. We will develop this into content that fans can enjoy by finding the Hagumun for their hometown or current residence.
**Completed Prefectures (As of April 2026 - 14 prefectures)**
*Please check the official Instagram (#ご当地ハグムン).
https://www.instagram.com/hagumun_official/
**To Local Governments and Tourism Associations—Possibilities for Collaboration**
Our company welcomes the following types of collaborations utilizing Local Hagumun.
① Tourism Promotion Collaboration
You can use the illustrations of Local Hagumun in your tourism PR content and social media posts. This allows for a different approach from conventional tourism promotions, with a focus on reaching the parenting generation. In creating each prefecture's character, we carefully research the region's tourism resources and culture for the design, and we value accurately representing the area's charm.
② Digital Hometown Tax Return Gifts
It is possible to offer high-resolution Local Hagumun wallpapers or limited-edition LINE stamps as digital return gifts exclusively for those who have made a hometown tax donation to that municipality. Digital return gifts require no inventory or shipping costs, add a new appeal, and can provide a unique experiential value to donors.
③ Joint Development of LINE Stamps
Hagumun already has LINE stamps available up to Vol. 5 (LINE STORE). We also plan to turn Local Hagumun into LINE stamps. We can also consider initiatives to develop region-specific stamps for local residents and tourists.
Representatives of interested local governments and tourism associations, please contact us at the inquiry point below.
**What is Hagumun?**
"Hagumun" is a childcare support character operated by Opentone Inc. With the concept of "A little hug for your heart," it provides free content that helps people feel they are "not alone" in the midst of busy parenting.
1. "Manga" for a chuckle and a moment of relaxation
4-panel comics based on common parenting experiences. We update with episodes that make you smile and think, "I get it!" amidst your busy days.
2. "Mini-games" for parents and children to try together
We offer two titles and 36 stages of mini-games that can be easily played in a browser. Parents and children can enjoy them in their spare time.
3. "Coloring pages" to enjoy by coloring
We distribute free coloring page data tailored to seasons and themes. They are popular for being easy to print and enjoy right away.
4. Bring Hagumun into your daily conversations with LINE stamps
Up to Vol. 5 are on sale at the LINE STORE. A collection of gentle stamps that are easy to use in daily conversations is available.
**Comment from the Person in Charge**
Opentone Inc., HAGUMU Manager
"Local Hagumun are designed after carefully researching the tourism resources and culture of each region. We aim to create characters that local people will think, 'This is so like our prefecture!' and we cherish the joy people feel when they find their own region's Hagumun. We would be delighted to work with local governments and tourism associations to create a new form of regional PR through Hagumun."
**How will Hagumun grow in the future?**
- Completion of Local Hagumun for all 47 prefectures
- Launch of the "Nationwide Conquest Map" page on the website
- Series development of Local Hagumun LINE stamps
- Promotion of collaborations with regional companies and local governments
**Service Overview**
Name: HAGUMU (Hagumun)
Release Date: March 2026
Content: A healing character content enjoyable through manga, mini-games, coloring pages, LINE stamps, etc.
Official Website: HAGUMU Official Site
Operating Company: Opentone Inc.
**Related Links**
Hagumun | A little hug for your heart. https://hagumu.info/
Hagumun Official X https://x.com/HAGUMU2025
Hagumun Official Instagram https://www.instagram.com/hagumun_official/
LINE STORE URL https://store.line.me/stickershop/author/5617748/ja
◼️ **Company Profile**
Company Name: Opentone Inc.
Location: 6F Sudacho Sashida Building, 2-5-2 Kanda-Sudacho, Chiyoda-ku, Tokyo 101-0041
Representative: Daisuke Sato
Business Content: Cloud service business, system integration business. Provides web system development and system consulting, development and provision of various services, services using IT technologies such as AI, big data, and IoT, and research and development.
Corporate Site: https://www.opentone.co.jp/
◼️ **Contact Information**
Opentone Inc. Service Development Office, HAGUMU Department
Contact Form: https://www.opentone.co.jp/front/contact