Travelco Announces Popular Travel Destinations Ranking for Summer 2026
Travel comparison site Travelco has analyzed search data for travel between July and August 2026 and released its popular destination ranking. Asian destinations lead for overseas travel, while Nagano and Shizuoka perform well domestically.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 00:30
- 🔍 Collected: June 10, 2026 at 15:51
- 🤖 AI Analyzed: June 10, 2026 at 18:50 (2h 58m after Collected)
Travelco (https://www.tour.ne.jp/), a travel comparison site operated by Open Door Inc. (Headquarters: Minato-ku, Tokyo; President: Daisuke Sekine), has released its "Overseas/Domestic Popular Travel Destinations Ranking" for the summer vacation period of July–August 2026, based on search data from the site.
[Overseas] Clear shift in demand toward short-haul Asian destinations due to fuel surcharge revisions.
According to search data from May, demand for short-haul Asian regions has grown overall. Comparing May—when fuel surcharges were significantly increased—to April, a clear shift in demand is evident. While mid-to-long-haul routes such as Honolulu and Los Angeles were popular in April due to rush demand before the revision, Taipei rose from 3rd to 2nd, Busan from 7th to 6th, and Hong Kong from 12th to 9th in May.
[Domestic] Demand expands with Nagano at 126% and Shizuoka at 112% year-on-year.
In the domestic ranking, the number of searches for Nagano Prefecture was 126% and Shizuoka Prefecture was 112% compared to the same period last year, both significantly outperforming the previous year. Common factors for both prefectures include convenience with short access times from the Tokyo metropolitan area and a series of new hotel openings and large-scale renovations. Nagano attracts demand as a "cool mountain resort," while Shizuoka captures interest as a "marine resort" for marine leisure activities.
[Overseas] Clear shift in demand toward short-haul Asian destinations due to fuel surcharge revisions.
According to search data from May, demand for short-haul Asian regions has grown overall. Comparing May—when fuel surcharges were significantly increased—to April, a clear shift in demand is evident. While mid-to-long-haul routes such as Honolulu and Los Angeles were popular in April due to rush demand before the revision, Taipei rose from 3rd to 2nd, Busan from 7th to 6th, and Hong Kong from 12th to 9th in May.
[Domestic] Demand expands with Nagano at 126% and Shizuoka at 112% year-on-year.
In the domestic ranking, the number of searches for Nagano Prefecture was 126% and Shizuoka Prefecture was 112% compared to the same period last year, both significantly outperforming the previous year. Common factors for both prefectures include convenience with short access times from the Tokyo metropolitan area and a series of new hotel openings and large-scale renovations. Nagano attracts demand as a "cool mountain resort," while Shizuoka captures interest as a "marine resort" for marine leisure activities.
FAQ
What is the trend for overseas travel in summer 2026?
Due to the impact of fuel surcharge revisions, there is a clear shift in demand towards short-distance destinations in Asia, such as Taipei, Busan, and Hong Kong.
Which regions have seen a sharp rise in search numbers for domestic travel?
Nagano Prefecture has seen a significant increase of 126% year-over-year, and Shizuoka Prefecture has increased by 112%.
What are the reasons for the popularity of Nagano and Shizuoka Prefectures?
The reasons include short travel times from the capital region, a series of new openings and renovations of accommodation facilities, and clear differentiation as mountain and seaside resorts, respectively.
How is the Travelco destination ranking calculated?
The ranking is calculated based on search data within the site, with the travel period set for July to August 2026.
What is recommended to save on travel costs?
We recommend booking early due to early fluctuations in airfare and accommodation prices.