Open8 Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yukiyasu Takamatsu; hereinafter 'Open8') is pleased to announce that its AI business video editing cloud, 'Video BRAIN,' has been adopted by 50% of the companies listed on the Nikkei 225 index, with widespread implementation across sectors including finance, pharmaceuticals, power, and manufacturing. As the market for generative AI video expands, companies are shifting their focus from 'generating video' to 'utilizing video in business operations.' Video BRAIN has become an essential 'operational foundation' due to its design, which meets the strict security requirements of large enterprises, and the operational expertise gained from supporting video utilization for over 1,100 companies. To date, over 400,000 videos have been created, and they are used daily in various field operations such as talent development, business standardization, and sales support. ⚫︎ Answering the 'Next Question' in Generative AI Video: Why Large Enterprises Choose Video BRAIN The generative AI video market has risen rapidly since 2024. However, while many services focus solely on 'automatically generating video,' the real challenge for corporate teams is designing the entire business process: 'To whom, when, and how should the created video be delivered?' The reason Video BRAIN has reached 50% of the Nikkei 225 is not just that it can 'create videos with AI.' It is valued as an essential foundation for large-scale business operations due to the following three values: 1. Empowering teams with 'Zero Specialized Staff' — UX designed for non-creators The biggest bottleneck in corporate video utilization is the lack of skilled creators. With an interface that feels like PowerPoint, Video BRAIN provides a one-stop solution including AI-powered narration, automatic subtitle generation, and template application. This enables staff in general affairs, HR, and sales planning—who have no video production experience—to produce videos in-house alongside their regular duties. 2. Beyond 'Create and Done' — End-to-end delivery, management, and analysis Many generative AI tools end at creating a single video. In corporate practice, however, there is a need for lifecycle management: delivering videos to departments, branches, and global offices, tracking viewing data, and continuously updating content. As part of the OPEN8 Platform, Video BRAIN integrates with the AI knowledge management tool 'Open BRAIN,' functioning as an enterprise platform that covers everything from production to utilization and improvement. 3. From 'Experiment' to 'Standard Operation' — A track record of 50,000 users and 400,000 videos Video BRAIN's strength lies in its ability to ensure videos are continuously produced and distributed within actual business lines, rather than ending as a Proof of Concept (PoC). With a total of approximately 50,000 users creating over 400,000 videos, it is used for a wide range of use cases, including company-wide messages from leadership, operational manuals, sales training, and recruitment branding. This depth of actual usage provides the reliability required by large corporate IT and governance departments. ⚫︎ Case Studies in Large Enterprises Video BRAIN...
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- Source: PR Times
- Category: News