Business Video Cloud "Video BRAIN" Utilizing Generative AI Adopted by 50% of Nikkei 225 Companies

Open8 Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yasuyasu Takamatsu; hereinafter "Open8") is pleased to announce that its AI business video editing cloud, "Video BRAIN," is now being used by 50% of the companies listed on the Nikkei 225. Adoption is rapidly progressing among major corporations in industries such as finance, pharmaceuticals, energy, and manufacturing. As the generative AI video market expands, corporate focus is shifting from "generating video" to "utilizing video in business operations." Video BRAIN is increasingly being adopted as a "practical foundation" due to a design that allows for secure use even by large enterprises with strict security requirements, and operational know-how gained from supporting video utilization for over 1,100 companies. Over 400,000 videos have been created using the service to date, and they are routinely used in all types of frontline operations, including human resource development, operational standardization, and sales support. ⚫︎ Answering the "Next Question" of Generative AI Video ── Why Large Enterprises Choose Video BRAIN The generative AI video market has risen rapidly since 2024. However, while many services have the goal of "automatically generating video" itself, what corporate workplaces are actually demanding is the design of the entire business process: "to whom, when, and how should we deliver the created video?" The reason Video BRAIN has reached 50% of Nikkei 225 companies is not simply that "you can create videos with AI." The following three values are being evaluated as essential foundations for large enterprise operations: 1. Frontlines can operate with "zero specialized talent" ── UX designed for non-creators The biggest bottleneck in video utilization at large companies is that "there is no one who can create them." Centered on an interface that feels like PowerPoint, Video BRAIN provides a one-stop shop for AI-based narration generation, automatic subtitle generation, and template application. It creates an environment where staff in general affairs, human resources, and sales planning, who have no experience in video production, can produce videos in-house alongside their regular duties. 2. Do not stop at "just creating" ── Integrated distribution, management, and analysis Many generative AI video services are completed at the point of "creating one video." However, in actual corporate work, lifecycle management is required, such as delivering the created video to departments, branches, and global locations, tracking viewing data, and continuously updating content. As part of the OPEN8 Platform, Video BRAIN functions as an enterprise platform that links with the AI knowledge management system "Open BRAIN," covering everything from video production to utilization and improvement. 3. Established as "business," not "experiment" ── Proven record of 50,000 users and 400,000 videos Video BRAIN's strength lies in the fact that it does not end with a PoC (Proof of Concept), but that videos are continuously produced and distributed in actual business lines. A total of approximately 50,000 users have produced over 400,000 videos in the course of their work, which are operating in a wide variety of use cases, including company-wide distribution of top messages, operational manuals, sales talk training, and recruitment branding. This "depth of actual operation" is the backing of trust that can withstand the requirements of information systems departments and governance at large companies. ⚫︎ Case Studies in Major Enterprises Video BRAIN is solving various business issues for large companies through video, regardless of the industry or sector. In the financial industry, adoption is progressing centered on top revenue-generating companies listed on the Prime Market of the stock exchange, and adoption is also expanding among regional banks. In the pharmaceutical industry, half of the top domestic manufacturers listed on the Prime Market have already adopted it, and its use is spreading in fields such as MR (Medical Representative) training and internal knowledge sharing. Furthermore, it has been introduced to multiple companies including major power companies nationwide, and is being utilized in fields such as safety education and regional public relations. [Table Content omitted for brevity: Oji Group (Paper/Materials), Japan Post Insurance (Life Insurance), Chugoku Electric Power (Electric Power), Ricoh Japan (ICT/OA), Nisso Corporation (Manufacturing Staffing)] ⚫︎ Current Status of the Generative AI Video Market ── From "Generating" to "Utilizing" From 2025 to 2026, the generative AI video market is entering a major turning point. While moves to withdraw from business are being seen in consumer-facing video generation services, the need for video utilization in corporate workplaces is actually continuing to expand. Behind this is the fact that the value companies seek in video is shifting from mere "video quality" to practical requirements such as "ease of integration into business processes," "ease of deployment across the entire organization," and "efficiency of continuous operation and updating." Video BRAIN has continued to face these practical corporate issues. Its track record of implementing generative AI video technology into society as business infrastructure has been evaluated in the form of being No. 1 in market share for five consecutive years in the corporate video automatic generation tool market (*). *Source: Fuji Chimera Research Institute, Inc. "Future Outlook of the Digital Transformation Market 2022-2025", "IT Investment Trends by Industry / Future Outlook of the DX Market 2026 Edition, DX Investment Chapter" ● What is the AI Business Video Editing Cloud "Video BRAIN"? It is a cloud service that utilizes generative AI technology to allow anyone to easily produce high-quality, story-driven videos without specialized knowledge. It is being adopted primarily by large companies and is used as a communication infrastructure that supports the distribution and establishment of internal information by turning content that is difficult to convey with text or still images, such as "top messages," "operational manuals," and "recruitment information," into videos. With a UI that even novices can handle intuitively and powerful AI support, it accelerates the in-house production of videos and contributes to the digital transformation (DX) of companies. Video BRAIN Service Site: https://video-b.com/ ⚫︎ Open8 Company Overview Open8 is an AI solution company that develops DX businesses utilizing generative AI technology for enterprises. Through the provision of the "OPEN8 Platform," which consists of the AI business video editing cloud "Video BRAIN" and the AI knowledge management system "Open BRAIN," it supports the advancement of the "quality" of information and the "distribution" of information in companies on a one-stop basis. Centering on major companies, including approximately half of the companies listed on the Nikkei 225, a cumulative total of approximately 1,000 companies are achieving talent development, operational standardization, improvement of employee engagement, and effective recruitment of new graduates through the use of the OPEN8 Platform. Open8 Inc. Representative: Yasuyasu Takamatsu, President and CEO Headquarters: WeWork Hibiya Park Front, 2-1-6 Uchisaiwaicho, Chiyoda-ku, Tokyo 100-0011 Established: April 10, 2015 Business: DX business utilizing generative AI technology for enterprises https://open8.com/