Who are 'Opanchu Usagi' and 'Npochamu'?

'Opanchu Usagi' is a resilient Earth creature, 'Npochamu' is a yogurt fairy using macarons as currency. Both are popular social media characters.

How to join the digital stamp rally?

Scan QR codes in-store, complete AR photo shoots at 3 spots, and get 1,000 app miles as a reward.

How to get the limited stickers?

App members who show receipts of ¥2,000-¥2,500 during campaign periods can receive them. Limited quantity.

Where is the event held?

At 15 OPA, VIVRE, and FORUS locations nationwide, including AEON-managed malls.

What's the difference between THE BARGAIN and FUN FUN SUMMER FES?

THE BARGAIN is the sale (Jun 26-Jul 17), FUN FUN SUMMER FES is the entertainment event (Jul 18-Aug 30).

This Summer, OPA, VIVRE, and FORUS Collaborate with 'Opanchu Usagi' and 'Npochamu'! Launching 'THE BARGAIN' & 'FUN FUN SUMMER FES'!

Published Jun 16, 2026 12:00 AM ・ Updated Jun 15, 2026 11:01 PM ・ 9 min read ・ Source: PR TIMES

OPA Inc. will launch its semi-annual mega sale 'THE BARGAIN' and the summer campaign 'FUN FUN SUMMER FES' from June 26, 2026, at 15 nationwide OPA, VIVRE, and FORUS locations, featuring collaborations with popular characters 'Opanchu Usagi' and 'Npochamu'.

OPA Inc. (Headquarters: Chiba City, Chiba Prefecture; President & CEO: Daisuke Ono; hereinafter 'the company') will sequentially launch its semi-annual mega sale 'THE BARGAIN' starting June 26 (Fri), followed by the large-scale summer campaign 'FUN FUN SUMMER FES (Fan Fan Summer Fes)' from the end of the sale period until August 30 (Sun), 2026.

This summer, OPA, VIVRE, and FORUS stores nationwide will launch promotional campaigns in collaboration with the popular characters 'Opanchu Usagi' and 'Npochamu'.

During the campaign period, stores will be decorated with vibrant and cute key visuals. Additionally, customers can enjoy a variety of in-store experiences, including the smartphone-friendly 'Summer Digital Stamp Rally' and exclusive 'Original Gift Distribution' for app members, enhancing the excitement of summer shopping.

Event Overview

・Period: 【THE BARGAIN】 June 26 (Fri), 2026 – July 17 (Fri) 【FUN FUN SUMMER FES】 July 18 (Sat) – August 30 (Sun), 2026

*The implementation period may vary by facility.

・Location: 15 OPA, VIVRE, and FORUS stores nationwide

*Includes facilities managed and operated by AEON Mall Co., Ltd.

Special Website: https://www.opa-club.com/contents/opanchuusagi_2026/

'Opanchu Usagi' Collaboration Campaign

① Summer Digital Stamp Rally

Period: June 26 (Fri) – August 30 (Sun)

Find posters placed at three locations within the store and scan the QR codes to enjoy AR photo sessions with 'Opanchu Usagi' and 'Npochamu'. Customers who collect all three stamps will receive 1,000 miles on the 'OPA VIVRE FORUS App' as a guaranteed gift.

This experiential campaign allows participants to share their photos on social media and create special summer memories.

*The implementation period and content may vary by facility.

② Original Limited Gift Distribution

Original stickers featuring 'Opanchu Usagi' and 'Npochamu' will be given to customers who present qualifying receipts during the following periods:

【First Round】 July 18 (Sat) – July 20 (Mon, Holiday) 1 sticker for receipts totaling ¥2,500 or more (1 per person)

【Second Round】 August 8 (Sat) – August 11 (Tue, Holiday) 1 sticker for receipts totaling ¥2,000 or more (up to 3 per person)

*Receipts can be combined.

*The OPA VIVRE FORUS app is required to receive the gift.

*Stickers (3 types in total) will be distributed randomly; designs cannot be selected. Distribution ends when supplies run out.

*The implementation period and content may vary by facility.

First Round Sticker

Second Round Sticker Second Round Sticker Second Round Sticker

◆ 'Opanchu Usagi'

A creature living on Earth.

Not particularly fortunate.

On the verge of tears, yet living earnestly and bravely.

Official X (Twitter) for Opanchu Usagi: https://x.com/opanchu_usagi_?lang=ja

Official Instagram for Opanchu Usagi: https://www.instagram.com/opanchu.usagi/?hl=ja

◆ 'Npochamu'

A yogurt fairy!

Uses macarons as currency! (Since others use yen, Npochamu can't shop!)

Official X (Twitter) for Npochamu: https://x.com/npochamu_

Official Instagram for Npochamu: https://www.instagram.com/_npochamu_/

◆ Profile of 'Opanchu Usagi' Creator: KAWAISONI! (Kawaisouni)

A creator with a unique worldview and style, unrestricted by conventional methods, known for making people laugh. Creator of popular characters such as 'Opanchu Usagi' and 'Npochamu', gaining popularity through social media and LINE stickers. Total social media followers exceed approximately 2.5 million.

Official X (Twitter) for KAWAISONI!: https://x.com/kawaisooooou

Official YouTube for KAWAISONI!: https://www.youtube.com/@kawisouni/videos

*Target Facilities: 15 OPA, VIVRE, and FORUS stores nationwide

1. Takasaki OPA 2. Shin-Yurigaoka OPA 3. Sannomiya OPA 4. Canal City OPA 5. Kanazawa FORUS 6. Yokohama VIVRE 7. Akita OPA 8. Mito OPA 9. Shonan-Fujisawa OPA 10. Hachioji OPA 11. Kawaramachi OPA 12. Sannomiya OPA 2 13. Oita OPA 14. Naha OPA 15. Akashi VIVRE (*Facilities 7–15 are managed and operated by AEON Mall Co., Ltd.)

【Inquiries regarding this matter】 Marketing Team, Sales Department, OPA Inc. TEL: 043-213-3211

*All images are for illustrative purposes only.

*Unauthorized reproduction or use of photos and images published in this material is strictly prohibited.

FACT BOX

Source: PR TIMES
Category: Event
Products / services: THE BARGAIN / FUN FUN SUMMER FES

This Summer, OPA, VIVRE, and FORUS Collaborate with 'Opanchu Usagi' and 'Npochamu'! Launching 'THE BARGAIN' & 'FUN FUN SUMMER FES'!

⚡ Key Points

Event Overview

'Opanchu Usagi' Collaboration Campaign

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY