LeMouton's First Solo Flagship Pop-up Store in Japan Concludes Successfully

▲ Tokyo, Daikanyama: LeMouton's "KKOTGIL (Flower Road)" Flagship Pop-up Store

OOZOOTECH Co., Ltd. (CEO: Minseo Heo), which operates the comfortable walking shoe brand "LeMouton," successfully concluded its first solo "Flagship Pop-up Store" in Daikanyama, Tokyo, gaining momentum for further business expansion in the Japanese market.

The pop-up was held for one week from May 27 to June 2 at "T-SITE GARDEN GALLERY," attracting many visitors. It provided an opportunity for local customers to experience the brand's worldview and product appeal.

The pop-up was themed around "KKOTGIL (Flower Road)," a Korean expression wishing for a peaceful and happy path for loved ones, aligning with LeMouton's brand values of "comfort" and "joy of walking."

LeMouton sensibly expressed this theme throughout the venue, creating a space where Japanese visitors could intuitively experience the brand's comfort value.

During the event, visitors explored six zones: History Zone, Review Zone, Event Zone, Message Zone, Photo Zone, and Try-on Zone, experiencing LeMouton's comfort from various angles.

▲ Tokyo, Daikanyama: LeMouton's "KKOTGIL (Flower Road)" Flagship Pop-up Store

In particular, the "Try-on Zone," where visitors could actually walk in the shoes, received high praise for the comfortable fit. A stamp rally offering limited-edition novelties themed on the flower road concept was also popular.

LeMouton Japan Comment: "This flagship pop-up store was our first large-scale solo event in Japan, allowing us to directly feel the interest and response of Japanese customers. We are delighted that many people experienced LeMouton's brand philosophy and comfort. We will continue to sincerely engage with customers and expand opportunities to convey our brand value."

Since entering the Japanese market in 2025, LeMouton has steadily increased brand recognition, achieving No.1 in the real-time ranking for walking shoes on Rakuten, Japan's largest e-commerce mall.

Following the "Tokyo Walking Event" in December last year, this solo flagship pop-up store also succeeded, widely communicating the brand's "comfort" and "joy of walking" to the Japanese market.

LeMouton

LeMouton pursues the essence of "comfort" and "joy of walking," with a brand philosophy of "not selling unless comfortable," striving for "comfort you never want to take off."

Combining Merino wool with 30 years of weaving expertise, LeMouton independently developed the world's first patented material "H1-TEX." Its technological prowess is highly regarded both domestically and globally.

Official website: https://www.lemouton.jp/ Official Instagram: https://www.instagram.com/lemouton_jp/