[Important] LeMouton, Korea's Leading Comfortable Shoe Brand, Releases Offline Store Guide for Japanese Customers in Korea

LeMouton, Korea's leading comfortable shoe brand, has been gaining attention among Japanese customers as a brand they want to try in person when visiting Korea, following its full-scale entry into the Japanese market.

In particular, inquiries from customers who have experienced LeMouton through the official Japanese online store have been increasing, with requests to try on the shoes at physical stores during their trips to Korea. In response to these requests, LeMouton has compiled information on its major offline stores in Korea for Japanese customers.

[Stores Where You Can Experience LeMouton in Seoul, Busan, Daegu, the Greater Seoul Metropolitan Area, and Incheon Airport Duty-Free Shops]

LeMouton is expanding its offline presence, primarily through standalone stores in department stores in major Korean cities and duty-free shops at Incheon Airport. Each store is conveniently located on accessible floors, allowing visitors to easily stop by during their trip to Korea and try on the full LeMouton lineup. We offer a wide range of products, including the popular "Mate" model, which has sold over 1.5 million pairs cumulatively, as well as "Buddy" and "Up," so customers can experience the comfortable fit that suits them best.

[1. Seoul, Myeongdong - Shinsegae Department Store Main Branch, 4th Floor, Central Area]

The Shinsegae Department Store Main Branch in Myeongdong, the heart of Seoul, is a representative shopping spot frequented by many foreign tourists. LeMouton operates a standalone store within this facility. Located in the central area of the 4th floor, which has excellent customer traffic flow, the store provides a spacious environment where visitors can comfortably experience the brand's signature comfort.

[2. Busan - Shinsegae Centum City Store, 3rd Floor]

For Japanese travelers visiting Busan, the Shinsegae Centum City Mall in the Haeundae area is a must-visit spot. This mall is a fusion of a large commercial facility and a cultural complex. LeMouton's store is located on the 3rd floor, where fashion and shoe departments are concentrated, making it a convenient location to drop by during a shopping spree. It is also easily accessible for tourists enjoying Busan's beaches and city attractions.

[3. Daegu/Gyeongbuk - Shinsegae Department Store Daegu Branch, 7th Floor]

Those planning a trip centered around the Daegu/Gyeongbuk area can visit LeMouton's standalone store at the Shinsegae Department Store Daegu Branch. The store is located on the 7th floor, among family and lifestyle brands, offering a calm atmosphere for customers to try on shoes at their leisure.

[4. Western Seoul Metropolitan Area (Bucheon, Incheon Area) - Hyundai Department Store Jungdong Branch, 5th Floor]

Visitors to the western Seoul metropolitan area, particularly the Bucheon and Incheon regions, can find LeMouton's standalone store at the Hyundai Department Store Jungdong Branch. This store recently opened on the 5th floor, significantly expanding our touchpoints in the Gyeonggi Province (Bucheon) and Incheon areas.

[5. Airport Duty-Free Shops - Shinsegae Duty Free, Incheon Airport Terminal 1 & Terminal 2 Stores]

At Incheon International Airport, LeMouton products are available at two locations: Shinsegae Duty Free in the Concourse of Terminal 1 (3rd floor, near Gate 117) and Shinsegae Duty Free in Terminal 2 (3rd floor, near Gate 248). These are the brand's only standalone stores within an airport, offering a great advantage for Japanese tourists returning home after their Korean trip to try on various products and purchase them at duty-free prices on the spot.

[LeMouton's Unique Comfort, "H1-TEX," and Proven Brand Strength]

LeMouton develops its shoes using "H1-TEX," a patented material created by combining natural merino wool with our proprietary technology and 30 years of textile expertise. By maximizing the softness and breathability of merino wool, we achieve excellent performance in breathability, elasticity, durability, and ease of maintenance. This provides a comfortable and gentle fit, even without socks. These technologies have obtained global patents in Japan, the US, Europe, and other regions, earning high praise for their innovation.

Through repeat purchases and organic word-of-mouth from customers who have experienced the comfort firsthand, the "Mate" model alone has surpassed 1.5 million cumulative sales. The brand has accumulated over 600,000 reviews with an average rating of 4.9 (based on official online store and Smart Store [Korean online shopping mall] data). Furthermore, LeMouton has been awarded first place for two consecutive years (2024-2025) in the Comfort Shoes category of the "Brand Customer Loyalty Award," selected by direct consumer voting, underscoring the high quality of its products and brand value.

[High Praise from Japanese Customers and Future Development]

On the Japanese online store, we have already received positive reviews regarding the comfort, such as "light and comfortable" and "easy to walk in for long periods without fatigue." In a satisfaction survey conducted by LeMouton in January and February targeting new members and repeat purchasers of the official online store, 84% of respondents cited "fit and comfort" as the reason for choosing LeMouton, confirming the high evaluation of its comfort. Repeat purchasers, in particular, most frequently stated that they "gained confidence in LeMouton as a comfortable shoe" through multiple purchases, followed by those who said they "want to recommend it to others.".

The LeMouton Japan representative commented: "We want to share the 'comfort' and 'joy of walking' in everyday life with everyone in Japan, and while empathizing with Japan's 'culture of enjoying walking and travel,' we aim to widely promote its appeal. For Japanese customers seeking comfortable shoes, we are planning to open offline pop-up stores where they can experience LeMouton in person, and hold walking events to share the 'joy of walking.' We will strive to deliver the value of a comfortable walking experience that continues from the beginning of a journey, through the journey, and into daily life to everyone in Japan.".

Moving forward, LeMouton will continue to expand its online and offline touchpoints in both Japan and Korea, enabling Japanese customers visiting Korea to naturally stop by stores along their travel routes, try on products, and find the comfort that suits them.