Ootoya Implements HR Reform, Shifting to Human Capital-Centric Operations
Ootoya will implement HR reforms starting July 1, including revision of store manager positions and compensation, entrepreneurship support, and employee support programs.
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- 📰 Published: May 21, 2026 at 02:00
- 🔍 Collected: May 20, 2026 at 17:32
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Ootoya Co., Ltd., part of the Colowide Group, will implement HR reforms starting July 1 as part of the second phase of its 'Ootoya Grow Up' initiative. Based on its founding philosophy as a provider of 'home-cooked meals,' the reform aims to increase employee satisfaction and pursue 'work motivation' as the foundation of store operations.
[HR Reform]
The reform focuses on conceptual values such as 'consideration for colleagues,' 'human connections,' and 'attachment to work,' aiming to achieve a human-centric system that goes beyond quantitative metrics like performance goals.
[Specific Initiatives]
1. 'Enhancing Store Manager Status':
The company will revise job requirements, compensation ranges, and assessment criteria for sales roles, adding new positions like 'Assistant Store Manager' and 'Specialized Store Manager' to provide salary growth.
2. 'Entrepreneurship Support System':
Employees meeting experience requirements will be offered a career path to become franchise owners by leasing high-performing company-owned stores.
3. 'Project to Empower Housemakers':
By introducing 'Smile Chiefs' (mentors) and mutual gratitude communication tools, the company aims to build a more supportive environment.
[HR Reform]
The reform focuses on conceptual values such as 'consideration for colleagues,' 'human connections,' and 'attachment to work,' aiming to achieve a human-centric system that goes beyond quantitative metrics like performance goals.
[Specific Initiatives]
1. 'Enhancing Store Manager Status':
The company will revise job requirements, compensation ranges, and assessment criteria for sales roles, adding new positions like 'Assistant Store Manager' and 'Specialized Store Manager' to provide salary growth.
2. 'Entrepreneurship Support System':
Employees meeting experience requirements will be offered a career path to become franchise owners by leasing high-performing company-owned stores.
3. 'Project to Empower Housemakers':
By introducing 'Smile Chiefs' (mentors) and mutual gratitude communication tools, the company aims to build a more supportive environment.
FAQ
What are the key points of Ootoya's HR reform?
Improvements to the store manager salary system, an entrepreneurship support system, and projects to improve workplace satisfaction.
Who is eligible for the entrepreneurship support system?
Employees who enjoy the restaurant industry, have 5 years of industry experience and 2 years as a store manager, and share the company's philosophy.
How has the career path for store managers changed?
New roles like 'Assistant Store Manager' and 'Specialized Store Manager' have been added, allowing for pay raises outside of corporate moves.