Ootoya Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative: Kenju Kurato; hereinafter Ootoya), a member of the Colowide Group, will renew its grand menu at all "Ootoya Gohan Dokoro" stores nationwide on Wednesday, April 1, 2026. Concurrently, the brand slogan will be refreshed to "Karada ni Umai." (Delicious for the Body.). This step aims to more intuitively convey Ootoya's value, which embodies both deliciousness and health, marking a new chapter for the brand.

Ootoya Gohan Dokoro will continue to provide value that offers "more than the price" while maintaining its commitment to "nutritional balance that can be eaten with peace of mind" and "dedication to deliciousness." We will refine quality, satisfaction, and peace of mind, cherishing the warmth and care of a home-cooked meal, aiming to be a brand that makes customers think, "I want to choose this restaurant."

With this renewal, we have further enhanced our diverse set meals, including popular mixed platters, Japanese, Western, and Chinese options, as well as health-conscious dishes. In addition to a rich lineup where you can always find something you want to eat, we have significantly expanded our selection of small side dishes and rice accompaniments, offering "just one more dish." Depending on the combination, you can enjoy a new meal every time.

The new brand slogan "Karada ni Umai." encapsulates our desire to satisfy both mind and body, starting with "deliciousness." The deliciousness born from extra effort, such as in-store preparation and charcoal grilling, leads to well-being. We will convey this value through our menus and in-store experience, along with our commitment to ingredients and in-house cooking.

<Regarding Price Revision> From Wednesday, April 1, 2026, "Ootoya Gohan Dokoro" will implement a price revision for some products.

In response to the recent surge in raw material and logistics costs, we are reviewing overall prices to maintain product quality and ensure stable supply.

Please note that the menu and prices may vary by store, so please check the Ootoya website for details.

FACT BOX

  • Source: PR TIMES
  • Category: New Product