Grand Menu Renewal from Wednesday, April 1. New Set Meals and Diverse Small Side Dishes for a 'Delicious for the Body.' Personalized Meal.

Ootoya Gohan Dokoro will renew its grand menu at all stores from April 1, 2026, and refresh its brand slogan to 'Karada ni Umai.' (Delicious for the Body.). They aim to provide value that offers 'more than the price' by enhancing diverse set meals and small side dishes, embodying deliciousness and health. A price revision will also be implemented due to rising costs.
新製品NQ 41/100出典:PR Times

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  • 📰 Published: April 1, 2026 at 19:00
  • 🔍 Collected: April 1, 2026 at 10:15
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Ootoya Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative: Kenju Kurato; hereinafter Ootoya), a member of the Colowide Group, will renew its grand menu at all "Ootoya Gohan Dokoro" stores nationwide on Wednesday, April 1, 2026. Concurrently, the brand slogan will be refreshed to "Karada ni Umai." (Delicious for the Body.). This step aims to more intuitively convey Ootoya's value, which embodies both deliciousness and health, marking a new chapter for the brand. Ootoya Gohan Dokoro will continue to provide value that offers "more than the price" while maintaining its commitment to "nutritional balance that can be eaten with peace of mind" and "dedication to deliciousness." We will refine quality, satisfaction, and peace of mind, cherishing the warmth and care of a home-cooked meal, aiming to be a brand that makes customers think, "I want to choose this restaurant." With this renewal, we have further enhanced our diverse set meals, including popular mixed platters, Japanese, Western, and Chinese options, as well as health-conscious dishes. In addition to a rich lineup where you can always find something you want to eat, we have significantly expanded our selection of small side dishes and rice accompaniments, offering "just one more dish." Depending on the combination, you can enjoy a new meal every time. The new brand slogan "Karada ni Umai." encapsulates our desire to satisfy both mind and body, starting with "deliciousness." The deliciousness born from extra effort, such as in-store preparation and charcoal grilling, leads to well-being. We will convey this value through our menus and in-store experience, along with our commitment to ingredients and in-house cooking. From Wednesday, April 1, 2026, "Ootoya Gohan Dokoro" will implement a price revision for some products. In response to the recent surge in raw material and logistics costs, we are reviewing overall prices to maintain product quality and ensure stable supply. Please note that the menu and prices may vary by store, so please check the Ootoya website for details.