【Event Report】Approximately 72% of Participants Experienced a "Positive Change" in Their Perception of Birth Control Pills

SQUIZ Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tomoaki Hirano), which operates the online medical consultation and birth control pill prescription service "Oops WOMB," exhibited a booth at the "6th WEHealth2026" event, hosted by Stella Inc. (Headquarters: Tokyo; Representative Director: Shiori Nishi).

Oops WOMB Official Website: https://oops-jp.com/womb/

・About WEHealth WEHealth is an experiential festival held over two days, March 6th (Friday) and 7th (Saturday), 2026, at WITH HARAJUKU, coinciding with International Women's Day. It comprehensively addresses women's health, wellness, and careers. A total of 2,300 people attended over the two days, seeking out exhibition booths and talk sessions.

Related Press Release: https://prtimes.jp/main/html/rd/p/000000045.000048815.html

・Oops WOMB's Exhibition Booth "SHIQ (Shikyu Aikyū)" Oops WOMB is a brand that operates online medical consultation services for birth control pills and menopausal herbal medicine, as well as products like panty liners, under the concept of "A little peace for 365 days with your uterus."

At this event, we presented an experiential booth titled "SHIQ (Shikyu Aikyū)," featuring a content-based project. Visitors could test their knowledge and deepen their understanding of the uterus and birth control pills through 15 questions in quizzes and games.

The quizzes focused on the truth behind misconceptions and rumors about birth control pills, their lesser-known benefits and drawbacks, and general knowledge about the uterus and menstruation that people might not fully understand. Although the main attendees were women in their 20s to 40s, we also saw partners participating together, expressing a desire for "men to understand," and parents participating with their children, saying "I wanted my daughter to know." This allowed a wide range of people, regardless of age or gender, to participate.

・1,357 People Experienced Quizzes and Games Over Two Days Oops WOMB's booth welcomed 1,357 visitors over two days. Nearly 60% of the total 2,300 event attendees participated in the "SHIQ (Shikyu Aikyū)" quizzes and games.

Many participants commented, "I learned so much and had fun!" "There was a lot I didn't know, it was very educational." and "The booth experience was interesting; learning while having fun makes it easier to remember." This allowed them to have a unique "learning while having fun" experience through the quiz format.

Furthermore, some participants expressed, "I wanted to know more about my body," "I learned about birth control pills and gained knowledge," and "The pill packaging is cute, so I wouldn't mind carrying it, and I'm considering using it." These comments indicate a deeper understanding of the uterus and a positive shift in their perception of using birth control pills. *Reference: OC/LEP Guidelines 2020 Edition

・Survey Results on Perception of Birth Control Pills: Approximately 72% Experienced a "Positive Change" After the booth experience, a survey was conducted among visitors to assess their satisfaction with the exhibition content and changes in their understanding and perception of birth control pills and the uterus.

In response to the question, "Has your perception of birth control pills changed?", approximately 72% answered that there was a positive change, combining those whose negative image changed to positive (31.5%) and those who already had a positive image but felt even more reassured (40.6%).

Additionally, in response to the open-ended question, "What new things did you learn or find surprising through the booth's quizzes and experiences?", many answers indicated an improved understanding of the uterus and menstruation, such as "The uterus was smaller than I thought" and "I learned the normal amount of menstrual blood for the first time." There were also numerous comments indicating the resolution of misconceptions about birth control pills, such as "I had the image that pills make you gain weight, but that was a misunderstanding" and "I learned for the first time that blood tests do not prevent thrombosis." Over 75% of the responses mentioned new discoveries or insights related to birth control pills.

・About the Online Medical Consultation Service Oops "Oops" is an online medical consultation service launched in April 2021. The first phase was "Oops LOVE" for ED consultation, the second was "Oops HAIR" for AGA consultation, the third was "Oops WOMB" for birth control pill prescriptions, and the fourth is "Oops HEART" for mental care. The service aims to create a more accessible environment for sensitive concerns related to the mind and body through the power of design and communication. Furthermore, it engages in information dissemination and education to transform the negative image associated with the "complex market," proposing new values to society.

・Company Profile Company Name: SQUIZ Inc. Representative Director: Tomoaki Hirano Headquarters: Yamaba Building 7F, 2-16-7 Yoyogi, Shibuya-ku, Tokyo Service URL: https://oops-jp.com/

・Contact for this matter SQUIZ Inc. Public Relations Department Tel: 03-4405-3013 Mail: support@squiz-inc.com