Resort Destination in Kyushu, Aso, to Welcome "TAOYA Aso" on July 1, 2026 (Wed.)

GENSEN HOLDINGS Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Shunsuke Kawasaki), which operates 75 hot spring hotels, inns, and theme parks nationwide, will grand open "TAOYA Aso," the first TAOYA facility in Kyushu, on July 1, 2026 (Wed.) in Minamiaso Village, Aso District, Kumamoto Prefecture.

Official Website: https://x.gd/ZYpVn

Located in a refreshing highland surrounded by rich nature within Aso-Kuju National Park, our facility offers a comfortable escape from the summer heat. The average temperature in July and August 2025 in the Minamiaso area is approximately 26°C, about 3°C lower than in Kumamoto City (approx. 29°C). Enjoy healing hot springs while gazing at the magnificent scenery that changes with the seasons, and relax to your heart's content with our all-inclusive service. Please enjoy a leisurely and graceful time at the newly opened "TAOYA Aso."

*Source of meteorological data: Calculated from monthly average daily temperatures for Minamiaso and Kumamoto in July and August 2025, from the Japan Meteorological Agency's "Past Weather Data Search."

Opening Date: July 1, 2026 (Wed.)

Location: 5-35 Kawai, Oaza, Minamiaso Village, Aso District, Kumamoto Prefecture, 869-1411

Access (Car): Approx. 50 minutes from Kumamoto IC on the Kyushu Expressway

Access (Train): Approx. 7 minutes by car from Minamiaso Mizu no Umareru Sato Hakusui Kogen Station on the Minamiaso Railway

Reservations

- Official Website: https://x.gd/ZYpVn

- Phone: 050-3615-3456 (Reception Hours: 9:00 AM - 7:00 PM)

[Attractions of TAOYA Aso]

"All-Inclusive" to Freely Color Your Stay

At our facility, we adopt an "all-inclusive" system where the usage fees for services within the facility, such as alcoholic beverages during dinner, drinks at the lounge, and late-night snacks, are almost entirely included. Escape the hustle and bustle of daily life and spend a relaxing time without worrying about the cost.

"Lounge" with Panoramic Views of the Five Peaks of Aso

One of the highlights of our facility is the all-glass lounge space. This lounge, boasting an overwhelming sense of openness, allows you to enjoy the panoramic view of the lush green Five Peaks of Aso in summer as if you were looking at a painting, all while indoors.

In this lounge, we offer "Afternoon Tea" to savor a luxurious feeling right after arrival, and "Night Afternoon Tea" to create an elegant time after dinner. We provide carefully selected items that change throughout the day, all included in our all-inclusive plan. Enjoy refreshing summer desserts such as "Lady's Mont Blanc," "Honey Lemon Jelly," and "Watermelon Roll Cake," freshly prepared, along with cold draft beer and soft drinks, while gazing at the magnificent view in our comfortable facility where you can forget the summer heat. Enjoy free pairings with your favorite drinks as many times as you like, without worrying about the cost.

"Aso Gourmet Experience" Featuring Local Ingredients

The restaurant, designed with wide glass to frame the majestic scenery of the Five Peaks of Aso, offers a refined space where you can enjoy the view from the moment you take your seat.

Our meals include local specialties such as keema curry and "takana meshi" (rice with pickled greens) made with Akagyu beef raised in the grand nature of Aso, as well as rich "Kumamoto Tonkotsu Ramen." We welcome our guests with a diverse lineup that allows them to experience the nature of Minamiaso. Furthermore, all beverages, including alcoholic drinks, are all-inclusive, allowing you to fully enjoy a gourmet time for adults with carefully selected local sake and wines.

"Infinity Open-Air Bath" Where the Water Surface Blends with the Scenery

The main bath, where you can enjoy a blissful hot spring experience, offers a sense of openness with views of the Five Peaks of Aso directly in front. You can enjoy the scenery that changes from morning to night, as well as the beauty of nature that shows different expressions with each season. We also offer high-quality amenities such as Dyson and ReFa hair dryers and shower heads to enhance your stay.

An open-air bath is scheduled to open around the fall of 2026. A special space where you can become one with the Aso air, offering a different perspective than the view from the indoor bath, will be created, so please look forward to it.

*Images are for illustrative purposes.

Private Space to Enjoy Aso's Nature Exclusively

The guest rooms are designed to allow you to fully enjoy the magnificent Aso nature spreading beyond the windows.

Forget your daily life and spend a deeply healing and leisurely, graceful time.

[About the "TAOYA" Brand]

We operate 14 hot spring resort hotels with the concept of "Leisurely and Gracefully."

In all of them, you can enjoy high-quality hot springs amidst spectacular views, rich nature, and a dignified atmosphere, and relax with our all-inclusive hospitality for a non-everyday experience.

https://x.gd/i2Ste

[List of TAOYA Brand Facilities] *As of July 2026

TAOYA Akiu / TAOYA Nasushiobara / TAOYA Kawaji / TAOYA Nikko Kirifuri / TAOYA Hakone / TAOYA Wakura / TAOYA Kisoji / TAOYA Gero / TAOYA Atami / TAOYA Shima / TAOYA Nanshima / TAOYA Nachikatsuura / TAOYA Shirahama Senjyo / TAOYA Aso

[Company Profile]

Company Name: GENSEN HOLDINGS Co., Ltd.

Location: Ginza Kobiki Building 5F, 7-16-21 Ginza, Chuo-ku, Tokyo, 104-0061

Date of Establishment: December 5, 2017 (Founded November 2001)

Representative Director: Shunsuke Kawasaki

Business Activities: Operates hot spring inns, hotels, bathing facilities, and theme parks nationwide

(75 facilities nationwide as part of the Oedo Onsen Monogatari Group. As of July 2026)

URL: https://corporate.ooedoonsen.jp/