CRAHUG, Connecting Japanese Craftsmanship with Gentle Living, Collaborates for the First Time with Model Rena Takeshita and Kanagawa Brand NIZYU KANO to Launch an Artisan-Made Daily Backpack on April 15 (Wed)

Onward Digital Lab Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Satoshi Yamashita), which operates 'CRAHUG'—a project connecting Japanese craftsmanship with a gentle lifestyle—has jointly developed a collaboration backpack with the lifestyle product brand 'NIZYU KANO', which it supports in sales. This is the first collaboration project with model Rena Takeshita. Sales will begin on April 15 (Wednesday). 'CRAHUG' Journal Feature Page: https://www.crahug.jp/ja/post/20260415_renacollab 'CRAHUG' is a project that considers sustainable manufacturing alongside factories across Japan and globally promotes a compassionate, gentle lifestyle. In addition to supporting domestic factories and producers with product sales and promotion, it also provides support for original brand development. 'NIZYU KANO' is a lifestyle product brand based in Kanagawa Prefecture, and 'CRAHUG' has been providing sales support for them since July 2024. This collaboration came to fruition because model Rena Takeshita had been continuously searching for a reasonably sized backpack that could be used as a day bag for going to the gym or overnight trips. She resonated with 'NIZYU KANO's stance on manufacturing and the consideration for the user embedded throughout their bags. This project started with the desire to deliver the charm of careful bag making by Japanese artisans to more people. We have created a convenient backpack for outings that is easy to match with any scene, whether on or off duty, and can store many items from short trips to traveling. Sales will begin on April 15 (Wednesday) at the Onward Group's official online store, 'Onward Crosset'. ■ Product Overview [Rena Takeshita Collaboration] My Backpack We made a backpack that is simple but has a large capacity, designed for everyday use! Taking hints from leather-lover Takeshita's ideas, we retained the universal daypack design while placing domestic leather on detailed parts for a sharp, mature atmosphere. Available in 2 sizes and 6 colors, you can choose the bag of your preference. Furthermore, it is a versatile backpack that you can use without limiting the scene or outfit, such as for travel or commuting. Price: ¥25,190 (tax included) Colors: Black, Navy, White, Wine, Green, Camel Product Page URL: https://crosset.onward.co.jp/items/443_NZ40-01-M Price: ¥26,730 (tax included) Colors: Black, Navy, White, Wine, Green, Camel Product Page URL: https://crosset.onward.co.jp/items/443_NZ40-01-L [Comment from Ms. Rena Takeshita] I had been continuously searching for a backpack of just the right size that I could use as a day bag when going to the gym or for a one-night trip, so this is a dream-come-true item now that we could collaborate! It's an everyday backpack with color variations that fit your lifestyle, simple and functional, and can be matched with anything from a coordinated setup to a casual outfit! ■ Profile of Rena Takeshita Born in Kagoshima Prefecture in 1981. Active as a model in numerous magazines and advertisements. Her stylish lifestyle, including fashion and interior design, which she shares on her own SNS, is also a hot topic. She garners support from a wide range of generations for her natural, refined style and the strength that exudes from within. ■ About 'NIZYU KANO' A lifestyle brand launched by a married couple who studied design and crafts. Both have design experience at bag manufacturers and pursue forms that balance simplicity and ease of use. They propose products that can be worn regardless of age or gender. They manufacture with a commitment to domestic production while utilizing distinctive domestic materials and techniques. The brand name derives from the "Nijyu Kano" (double fulfillment) decorative knot tied to Japanese amulets. They continue to manufacture aiming for the creations to become a value beyond just form for the people who use them.